Garuda - Garba Rujukan Digital

GLOBAL â€“ LOKAL : ADAPTASI BUDAYA FILM INTERNASIONAL ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Film is the modern cultural product. It is always influenced by values and culture where it is produced. As one of media product, surely film is not distributed only for local market, but served for international society too. Internationalfilms for certain nations are not accepted directly, it must be censored by state organization which will judge that films. Censorship is one kind of cultural adaptation by means of organization. This research, studies process of censorship by Malaysia Censorship Organization (LPF) to Indonesia?s film which is distributed in Malaysia. The researcher use semiotics to analyze it. Then it was found that even Indonesia and Malaysia have various similiarity in culture, it is not mean cultural product can be accepted directly. Indonesia?s film was censored by LPF for content of sexual and violence.

KONSTRUKSI BERITA KONFLIK KPK VS POLRI DI SITUS VIVANEWS ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 2 (2017): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

In 2015, there was a feud between two government institutions; KPK (Corruption Eradication Commission) and POLRI (Indonesian National Police) which got into a spotlight in society. There were various news reports from different perspectives and tones (neutral, negative, and positive) written about the feud. One of news website which reported about the feud is vivanews. This research aimed to analyse the feud between those institutions by using framing analysis. Using qualitative method to obtain the results, this research indicated that vivanews reported the facts of this case and added them with opinions about this case from various sources. Vivanews presented those institutions as ones that needed to be saved and asked the government to solve the feud to avoid a negative stigma toward the behavior of those institutions. The reality construction of mass media is not separated from three main aspects; internal and external of construction perperators, mass media communication system, and mass media construction strategy

PENGGUNAAN MEDIA SOSIAL TWITTER DALAM PEMBENTUKAN DIMENSI EKUITAS MEREK L-MEN Darmawati, Widya; ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Nowadays, social media is used for branding and it is not only being trend, but a requirement to keep in touch with the audiences. It is caused by the number of social media user which getting increase day per day. Social media could be an alternative media for branding and making stronger brand equity. L-Men also uses Twitter to inform and interact with the audiences. This research discuss the framework  of L - Men while using Twitter and what kind of brand equity that constructed on its account. This research used qualitative method. It found that L-Men has its own goal, objective, strategies, and tactics on using Twitter  for  branding.  Furthermore,  brand  awareness  dimension  has  been  constructed  on  using  its Twitter. But, the other dimensions ?such as brand association, perceived quality, and brand loyality- have not been constructed as well as brand awareness dimension

REPRESENTASI KELAS PEKERJA PADA IKLAN TELEVISI PT JAMSOSTEK (PERSERO) (ANALISIS SEMIOTIKA IKLAN TELEVISI PT JAMSOSTEK (PERSERO) VERSI â€œMANFAATâ€) Wulansari, Rina; ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Marketers often use television ad as for promoting their products. Representation, free play of sign, certain meaning always present on television commercial ad. Commercial ad of PT Jamsostek (Persero) version ?Manfaat? is one of the commercial ad the representation. Commercial ad of PT Jamsostek (Persero) version ?Manfaat? present representation of the working class. Purpose of this research is to know representation of the working class, sign, and certain meaning on television commercial ad PT Jamsostek (Persero) version ?Manfaat?.  Method  of  this  research  is  descriptive  qualitative  research  with  Roland Barthes?s semiotic analysis approach. As a descriptive research, this research is only explain situation or discourse and it is not to in relationship, or do not to examine of hypothesis or to make a prediction. Analysis of data the researcher use is Roland Barthes?s semiotic approach which include signifier a meaningful of sound or meaningful scribbles, signified is a representation of mental or concept  of something from signifier, denotation, and connotation. The signs on television commercial ad PT Jamsostek (Persero) version ?Manfaat? oral, writing, and visual signs. The meaning of signs on this is the certain meaning of denotation and connotation. This commercial uses the denotation of meaning because it is want to know to the public in transparancy about the program as well as the advantage offered. This ad represents two class of labour, there are high class and low class

STRATEGI KOMUNIKASI PEMASARAN GRAND MALL BEKASI DALAM MENCAPAI SASARAN PASAR BARU MIDDLE UP Isnawati, Danik; ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

To be able to submit the value to the customer, the process required to create, communicate and manage relationships in a way that is mutually beneficial. It needs a strong strategy and tactics to be able to market their goods or services according to the target. Marketing is done to create positive and effective stimulant to match the target. Marketers and consumers are the two things that were instrumental in marketing so need to understand one another. Need for an innovative combination between practice, theory, and current marketing concepts marketing process to run effectively. Grand Mall Bekasi is one mall in Jakarta which is located on the main street Of Jakarta, JL. Jend. Sudirman, Medan Satria. Such case showed that Grand Mall Bekasi have strategic places which can be utilized to be business opportunities. Therefore, Grand Mall Bekasi have concepts, strategies, methods, and ways to developing the business to reach new target markets middle up

PERENCANAAN KOMUNIKASI PEMASARAN URBAN QURBAN SEBAGAI PIONEER DALAM INOVASI IBADAH QURBAN Darmawati, Widya; ., Saepudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Some of marketing experts argue that market pioneering is very important for de-termine long term success of company, market, and product. By being the first to introduce and market the product, pioneer can enjoy sustainable advantage in terms of market share, distribution access, brand familiarity, brand loyality, economies of scale, profit potential, and industry quality standard. However, to achieve those objectives the pioneer needs big effort to enter the market. Urban Qurban, the first qurban through digital platform, implemented Integrated Mar-keting Communication in introducing their brand and product to market. All of promotion programs are designed in creative and measurable marketing commu-nication planning.

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