Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal EQUILIBRIUM Prosiding Seminar Pendidikan Ekonomi dan Bisnis
Nabila, Rifda
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH SEPEDA MOTOR YAMAHA (Studi Kasus Pada Mahasiswa Universitas Sebelas Maret Tahun 2014) -, Rifda Nabila -; -, Sri Wahyuni -; -, Jonet Ariyanto Nugroho -
Prosiding Seminar Pendidikan Ekonomi dan Bisnis Vol 1, No 1 (2015): Prosiding Seminar Nasional Pendidikan Ekonomi dan Bisnis
Publisher : Prosiding Seminar Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.028 KB)

Abstract

Tujuan penelitian adalah untuk mengetahui: pengaruh antara variabel-variabel experiential marketing terhadap variabel customer satisfaction dan pengaruh antara variabel customer satisfaction terhadap variabel word of mouth. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Populasi sebagai subyek dalam penelitian ini adalah mahasiswa Universitas Sebelas Maret Surakarta yang menggunakan sepeda motor Yamaha. Sampling yang digunakan dalam penelitian ini adalah quota sampling dan accidental sampling. Jumlah sampel pada penelitian ini adalah 100 responden. Teknik pengumpulan data yang digunakan adalah teknik kuesioner dengan skala likert. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Uji analisis PLS yang digunakan dalam penelitian ini meliputi: uji outer model berupa uji convergent validity, discriminant validity, dan composite reliability. Uji inner model dengan melihat R2. Pengujian hipotesis yang digunakan adalah analisis koefisien jalur untuk mengetahui hubungan antar variabel penelitian. Berdasarkan hasil penelitian dapat disimpulkan bahwa:  variabel Sense, Think,Feel, Act dan Relate  terhadap Customer Satisfaction berpengaruh positif dan signifikan dan variabel Customer Satisfaction terhadap Word of Mouth berpengaruh positif dan signifikan.Kata kunci: experiential marketing, word of mouthThe purpose of this research were analyzed and determined : The Influence of the experiential marketing variables toward customer satisfaction variable and the influence of customer satisfaction variable toward word of mouth variable. The method used is descriptive quantitative method . The population as subjects in this study were University students March Surakarta who use Yamaha motorcycles . Sampling used in this study is quota sampling and accidental sampling . The number of samples in this study was 100 respondents . The data collection technique used was a questionnaire with Likert scale technique . The data analysis technique used was Partial Least Square ( PLS ). PLS analysis test used in this study include : testing a model of the outer test convergent validity , discriminant validity , and composite reliability . Test to see the inner workings of the model R2 . Testing this hypothesis used was path coefficient analysis to determine the relationship between the study variables. Based on the results of this study concluded that : variable Sense, Think, Feel, Act and Relate on Customer Satisfaction positively and significantly and Customer Satisfaction of the Word of Mouth variables positively and significantly.Keywords : experiential marketing , word of mouth 
Factors Affecting Company Values in the Companies Listed in the Jakarta Islamic Index Himmati, Risdiana; Nabila, Rifda; Maslinda, Lisza May
EQUILIBRIUM Vol 9, No 2 (2021): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v9i2.11991

Abstract

The rapid development of the global economy has triggered competition between economic actors, especially between companies; therefore, it is necessary to do the company value analysis to attract investors. The purpose of this study was to determine the factors that affect firm value. This study used a quantitative approach, with a sample of 3 companies. The data processing used Error Correction Model analysis. The study results partially showed that the relationship between the company value in the short and long term with the company size had a negative and insignificant effect; the company growth had a positive and insignificant effect. In the short term, the funding decisions had a negative and insignificant effect; the profitability had a positive and insignificant effect; the investment decisions had a positive and insignificant effect. In the long term, the funding decisions had a positive and significant effect, the profitability had a negative and insignificant effect, and the investment decisions had a positive and significant effect. Simultaneously the independent variable affects the firm value. These findings have implications for adding to the literature on the factors that influence company values and are valuable for executives in companies, especially in implementing policies to increase company value.
Co-Authors Himmati, Risdiana Jonet Ariyanto Nugroho - -, Jonet Ariyanto Nugroho - Maslinda, Lisza May Sri Wahyuni - -, Sri Wahyuni -