Articles
<![CDATA[Pengaruh Word of Mouth dan Periklanan terhadap Keputusan Menjadi Nasabah di Bank Syariah Mandiri KCP Ulak Karang ]]>
<![CDATA[Yasri, Yasri]]>;
<![CDATA[Engriani, Yunita]]>;
<![CDATA[Fitri, Melyawati]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 6, No 1 (2017): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (78.778 KB)
|
DOI: 10.24036/jkmb.10751000
<![CDATA[This research aims to analyze the effect of word of mouth and advertising towards the customers decision to be customers of the Bank Syariah Mandiri KCP Ulak Karang. The population in this study are all potential customers Bank Syariah Mandir KCP Ulak Karang. Total sample is 150 respondents. It is taken by using accidental sampling. Primary data was obtained by using a questionnaire, while the secondary data is derived from documentation. Data analysis techniques used descriptive analysis and multiple regression analysis. The hypothesis was analyzed with the t test on alpha 0.05. Testing analysis usedSPSS version 23.00. Findings from this study are: (1) there is significant effects between word of mouth toward the customers decision to be customers of the Bank Syariah Mandiri KCP Ulak Karang with the percentage of the influence is 0.115 (2) there is significant influence between the advertising toward the customers decision to be customers of the Bank Syariah Mandiri KCP Ulak Karang with the percentage of the influence is 0.173. ]]>
<![CDATA[Pengaruh e-s-qual terhadap loyalitas menggunakan aplikasi gojek pada masyarakat kota Padang ]]>
<![CDATA[Wardi, Yunia]]>;
<![CDATA[Engriani, Yunita]]>;
<![CDATA[Putra, Ridho Sunella]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 8, No 2 (2019): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (771.416 KB)
|
DOI: 10.24036/jkmb.10885000
<![CDATA[The main need of this research is to see the effect of the quality of electronic services (E-S-Qual) on customer loyalty using the online transportation application (Gojek) in the city of Padang. This type of research is causally comparative. This research was conducted in the city of Padang. While the research time was conducted in 2018. The population focused in this study were people who lived in the city of Padang and used the Gojek application with a sample of 160 people taken by purposive sampling. Data is processed using multiple linear regression method and data obtained from questionnaire results. From the results obtained from this study indicate that all dimensions of electronic service quality (E-S-Qual) have a direct relationship with customer loyalty at α = 0.05Keywords: E-S-qual; efficiency; system availability; fulfillment; privacy; customer loyalty]]>
<![CDATA[Pengaruh Green Brand dan Green Trust Terhadap Keputusan Pembelian Produk The Body Shop ]]>
<![CDATA[Yasri, Yasri]]>;
<![CDATA[Engriani, Yunita]]>;
<![CDATA[Rahmi, Maulina]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 6, No 2 (2017): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (69.88 KB)
|
DOI: 10.24036/jkmb.10838300
<![CDATA[The purpose of this study is to analyze: (1) The influence of green brand on green trust, (2) The influence of green brand on purchase decision (3) The influence of green trust on purchase decision. This type of research is causative research. The population of this study are consumers who visited The Body Shop shop in Padang City. The sampling technique of this research is non probability sampling technique with accidental sampling method with total sample amounted to 100 people. The data used are primary data and secondary data. Data analysis technique used is path analysis. Hypothesis test in this research is done by t test. The result of the research showed: (1) Green brand significant and positive to green trust with value of acceptance 0.815 (2) Green brand significant and positive to purchase decision with value of acceptance 0,545 (3) Green trust significant and positive to purchase decision with value of acceptance 0,434. Â Keywords: Green Brand, Green Trust, Purchase Decision]]>
<![CDATA[MENINGKATKAN KUNJUNGAN WISATA DENGAN SOSIALISASI SAPTA PESONA WISATA DI DAERAH TUJUAN WISATA ]]>
<![CDATA[Yunita Engriani]]>
<![CDATA[ Jurnal Praktik Bisnis Vol 4, No 2 (2015) ]]>
Publisher : <![CDATA[Jurnal Praktik Bisnis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (47.724 KB)
<![CDATA[Pembangunan dunia pariwisata dewasa ini semakin mendapatkan perhatian dari berbagai pihak. Hal ini tidak terlepas dari besarnya dampak dari industri ini terhadap berbagai sektor kehidupan manusia. Salah satu dampak positif dari kemajuan industri pariwisata adalah peningkatan kesejahteraan masyarakat disekitar daerah tujuan wisata melalui ekonomi kreatif. Melihat besarnya pengaruh positif dari industri pariwisata inilah diperlukan kerjasama dari semua pihak untuk berpartisipasi aktif dalam memasarkan produk-produk pariwisata. Keberhasilan dalam membangun dan mengembangkan industri pariwisata sangat tergantung pada kesuksesan pemasaran pariwisata itu sendiri yang dapat diukur dari kepuasan wisatawan atas prasyarat mutlak yang harus dipenuhi oleh daerah tujuan wisata tersebut yang meliputi keamanan, ketertiban, kebersihan, kesejukan, keindahan, ramahtamah, dan kenangan yang dikenal dengan istilah sapta pesona wisata. Kata Kunci: Pemasaran pariwisata, Sapta pesona wisata ]]>
<![CDATA[Pengaruh Experiential Marketing terhadap Minat Kunjung Ulang Wisatawan Pada Obyek Wisata Pantai Air Manis Di Kota Padang ]]>
<![CDATA[Lia Gustina]]>;
<![CDATA[Yasri Yasri]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Jurnal Praktik Bisnis Vol 8, No 1 (2019) ]]>
Publisher : <![CDATA[Jurnal Praktik Bisnis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (231.82 KB)
<![CDATA[The purpose of this research is to analyze (1) The influence of sense on revisit intention of tourist to Pantai Air Manis at Padang, (2) The influence of feel on revisit intention of tourist to Pantai Air Manis at Padang, (3) The influence of think on revisit intention of tourist to Pantai Air Manis at Padang, (4) The influence of act on revisit intention of tourist to Pantai Air Manis at Padang. A type of the research is causative. The study population was all tourist who visited Pantai Air Manis at Padang. The sampling technique used was purposive sampling. Total sample size of 100 people. The data used are primary and secondary obtained by distributing questionnaires to selected tourist.This study have two categories of variables. The first is the independent variables are sense, feel, think and act. Both dependent variables is revisit intention.The analytical method used is descriptive and quantitative analysis throught multiple regression. The results showed that (1) Sense significant 0.175 impact on revisit intention of tourist to Pantai Air Manis tourism at Padang, (2) Feel significant 0.198 impact on revisit intention of tourist to Pantai Air Manis at Padang, (3) Think significant 0.258 impact on revisit intention of tourist to Pantai Air Manis at Padang, (4) Act significant 0.414 impact on revisit intention of tourist to Pantai Air Manis at Padang.]]>
<![CDATA[The moderating effect of switching cost on the influence of social influence and price towards switching intention ]]>
<![CDATA[Muhammad Fauzan]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (604.792 KB)
|
DOI: 10.24036/jkmp.v1i2.30
<![CDATA[The purpose of this study to analyse: (1) The effect of social influence on switching intention’s online shop Tokopedia in Padang City, (2) The effect of price on switching intention’s online shop Tokopedia in Padang City, (3) The effect of Switching cost moderating social influence on switching intention’s online shop Tokopedia in Padang City, (4) The effect of Switching cost moderating price on switching intention’s online shop Tokopedia in Padang City. The population in this study were all Padang City’s residence, while the number of samples in this study was determined by the non- probability sampling method and the technique used was purposive sampling to obtain a sample of 100 samples. The analysis technique used is Structural Equation Modeling (SEM) analysis using Smart PLS Software 3. The result of this study indicates: Social influence and price has a significant and positive effect on switching intention’s online shop Tokopedia in Padang City. Switching cost has a negative and not significant effect to moderating social influence on switching intention’s online shop Tokopedia in Padang City. (4) Switching cost has a negative and not significant effect to moderating price on switching intention’s online shop Tokopedia in Padang City.]]>
<![CDATA[The influence of market orientation and enterpreneur orientation on competitive advantage Sweettooth Cake and Coffee Padang mediated by innovation product. ]]>
<![CDATA[Ikhsan Rynaldo]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (631.756 KB)
|
DOI: 10.24036/mms.v1i4.61
<![CDATA[The purpose of this study was to analyze the influence of market orientation and entrepreneur orientation in building competitive advantage mediated by product innovation at Sweettooth Cake and Coffee Padang. The results of the study are (1) Market orientation has a positive and significant effect on the competitive advantage of Swettooth cake & Coffee. (2) Entrepreneurial orientation has a positive and significant impact on the competitive advantage of Swettooth cake & Coffee. (3) Marketorientation hasaa positive and significant impact on Swettooth cake & Coffee product innovation. (4) Entrepreneurial orientation hasapositive and significant impacton Swettooth cake & Coffee productinnovation. (5) Product innovation hasa positive and significantimpact on the competitive advantage of Swettooth cake & Coffee. (6) Market orientation has a positive and significant impact on the competitive advantage of Swettooth cake & Coffee through product innovation as a mediator. (7) Entrepreneurial orientation has a positive and significant impact on Swettooth cake & Coffee's competitive advantage through product innovation as a mediating variable.]]>
<![CDATA[Analysis of the influence of brand experience, customer engagement on brand trust through brand attachment as an intervening variable in Gojek users in Padang City ]]>
<![CDATA[Wahyu Dionaldo]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (630.93 KB)
|
DOI: 10.24036/mms.v1i3.77
<![CDATA[The purpose of this study is to analyze: (1) The Influence of Brand Experience on Brand Trust. (2) The Effect of Customer Engagement on Brand Trust. (3) Influence of Brand Attachment on Brand Trust. (4) Influence of Brand Experience on Brand Trust through Brand Attachment as Intervening Variable. (5) Influence of Customer Engagement on Brand Trust through Brand Attachment as Intervening Variable. The population in this study is the user of the Gojek app service in Padang City. The sampling technique in this study is Purposive Sampling with a sample number of 250 respondents in 2021. Analysis in this study using SmartPLS 3.0. The results of this study are: (1) Brand Experience had no significant and negative effect on Brand Trust. (2) Customer Engagement has a significant and positive effect on brand trust. (3) Brand Attachment has no significant and negative effect on brand trust. (4) Brand Experience has no significant and negative effect on Brand Trust through Brand Attachment as an intervening variable. (5) Customer Engagement has no significant and negative effect on Brand Trust through Brand Attachment as an intervening variable]]>
<![CDATA[The influence of perceived security and user mobility toward intention to use mobile payment Shopeepay with perceived usefulness as mediating variable ]]>
<![CDATA[Afif Muhammad Adventure]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/mms.v2i1.136
<![CDATA[This study aims to analyze (1) the effect of perceived security on intention to use on student mobile payment Shopeepay users mediated by perceived usefulness in the city of Padang. (2) The effect of user mobility on the intention to use of mobile payment users in Shopeepay students is mediated by perceived usefulness in the city of Padang. The population used in the study were students using Shopeepay mobile payment users and the sample used was students using Shopeepay mobile payment users in the city of Padang for at least 1 use. The number of samples in this study was 159 total respondents. Data was collected through online questionnaires and data processing using PLS (Partial Least Square) software. The results of this study indicate that. (1) Perceived security has a positive and significant effect on the intention to use Shopeepay's mobile payment. (2) User mobility has a positive and significant effect on the intention to use Shopeepay's mobile payment. (3) Perceived usefulness has a positive and significant effect on the intention to use Shopeepay's mobile payment. (4) Perceived security has a positive and significant effect on the perceived usefulness of students using Shopeepay mobile payment users in the city of Padang. (5) User mobility has a positive and significant effect on the perceived usefulness of Shopeepay mobile payment users in the city of Padang (6) Perceived security has a positive and significant effect on the intention to use Shopeepay's mobile payment mediated by perceived usefulness. (7) User mobility has a positive and significant effect on the intention to use Shopeepay's mobile payment mediated by perceived usefulness.]]>
<![CDATA[Pengaruh Self-Efficacy, Tolerance for Risk, dan Kebebasan dalam Bekerja terhadap Minat Entrepreneurship Mahasiswa Universitas Negeri Padang ]]>
<![CDATA[Dara Putri Andini]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 4 (2019): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkmw0278980
<![CDATA[This research aims to analyze: (1) The influence of self-efficacy toward Entrepreneurial interest on students of Padang State University (2) The influence of tolerance for risk toward Entrepreneurial interest on students of Padang State University (3) The influence of work freedom toward Entreprenurial interest on students of Padang State University. This type of research is causative research. The population in this study were all active students of Padang State University. In this study the number of samples was determined using the Cochran formula sample obtained 100 people taken using purporsive sampling that the sample is chosen by several consideration according to its proportions and the chances are that each member of the population will be the same sample. This study was analyzed by multiple regression analysis using the SPSS version 25 program.Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that (1) Self-Efficacy has a positive and significant effect on Entrepreneurial Interest on student of Padang State University (2) Tolerance for Risk Support has a positive and significant effect on Entrepreneurial Interest on student of Padang State University (3) Work Freedomhas no significant effect on Entrepreneurial Interest on student of Padang State University. This analysis highlights the positive influences self-efficacy and tolerance for risk towards Entrepreneurial interest. However,the interest in entrepreneurship viewed form work freedom was of no significant effect. Keywords: Entrepreneurial Interest, Self-Efficacy, Tolerance for Risk, Work Freedom.]]>
