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All Journal Jurnal Kajian Manajemen dan Wirausaha
Aulia Restu Yohanda
Universitas Negeri Padang
Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang Aulia Restu Yohanda; Erni Masdupi; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255250

Abstract

Purpose - The purpose of this research to analyze: (1) The influence of Promotion on Repurchase Intention Transportation Services Go-Jek On Students in Padang State University (2) The influence of Perceived Ease of Use on Repurchase Intention Transportation Services Go-Jek On Students in Padang State University (3) The influence of Price on Repurchase Intention Transportation Services Go-Jek On Students In Padang State University.  Methodology - This type of research is descriptive research. The population in this study were all students at Padang State University User Go-Jek transportation services with a total sample of 170 people taken using convenience sampling because of the unknown population.Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that ((1) Promotion significant effect on Repurchase Intention Transportation Services Go-Jek On Students in Padang State University (2) Perceived Ease Of Use significant effect on Repurchase Intention Transportation Services Go-Jek On Students In Padang State University (3) Price Use significant effect on Repurchase Intention Transportation Services Go-Jek On Students In Padang State University.Limitation - This research only limit with some variables Keywords: Promotion, Perceived Ease Of Use, Price and Repurchase Intention
The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang Aulia Restu Yohanda; Erni Masdupi; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255140

Abstract

Purpose - The purpose of this research to analyze: (1) The influence of Promotion onRepurchase Intention Transportation Services Go-Jek On Students in Padang State University(2) The influence of Perceived Ease of Use on Repurchase Intention Transportation ServicesGo-Jek On Students in Padang State University (3) The influence of Price on RepurchaseIntention Transportation Services Go-Jek On Students In Padang State University.Methodology - This type of research is descriptive research. The population in this study wereall students at Padang State University User Go-Jek transportation services with a total sampleof 170 people taken using convenience sampling because of the unknown population.Finding - Regarding the causal model proposed, the data confirm the relationship set out in thehypothesis. It can therefore be stated that ((1) Promotion significant effect on RepurchaseIntention Transportation Services Go-Jek On Students in Padang State University (2) PerceivedEase Of Use significant effect on Repurchase Intention Transportation Services Go-Jek OnStudents In Padang State University (3) Price Use significant effect on Repurchase IntentionTransportation Services Go-Jek On Students In Padang State University.Limitation - This research only limit with some variablesKeywords: Promotion, Perceived Ease Of Use, Price and Repurchase IntentionLatar Belakang
Co-Authors Erni Masdupi Yunita Engriani