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The Effect of Competence and Knowledge Management on Employee Performance (Case Study At The Indonesian University Of Education, Tasikmalaya Campus) Herdiyana, Peri; Budianto, Apri; Herman, Ferey; Aljamaliah, S. Nailul Muna
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v3i1.60507

Abstract

The research was conducted to know the effect Competence and Knowledge Management on Employee Performance At the Indonesian University of Education, Tasikmalaya Campus. The method used is a quantitative descriptive method. The research results show that Competence positively and significantly affects the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if the competence of employees increases, the performance of the Administrative Section Employees will also increase. Knowledge management positively and significantly affects the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if knowledge management increases, the performance of Administrative Officers will also increase. Competence and knowledge management have a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if competence and knowledge management increase, the performance of the Administrative Section Employees also increases.
Components of Social Media Marketing Capabilities That Support The Marketing Performance of Micro Small to Medium Enterprises (MSMEs) Herman, Ferey; Budianto, Apri; Enas
Jurnal Manajemen (Edisi Elektronik) Vol. 15 No. 1 (2024): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v15i1.16150

Abstract

This paper aims to understand the importance of marketing capabilities in using social media on business performance. The conceptualization was developed based on Morgan’s marketing capabilities framework. Data was collected from SMEs in the food sector who just received a certificate for food safety, which means they have had the opportunity to market their product widely. Partial least squares structural equation modelling will be used to analyze data. The results of this study will have some limitations/implications: First: The data was collected using a non-probability sampling method, commonly known as convenience sampling. Second: Perceptual measures used on performance variables in this analysis. Third: This study neglects data changes from time to time, in other words, this study obtains cross-sectional data collection. Finally, the study was only conducted in Tasikmalaya’s food sector and therefore does not lend itself to any general applicability. The originality of this study lies in the fact that this research is the first research that provides a complete view of social media applications in supporting SMEs in the food sector marketing performance.