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Akuntansi dan Laba Rugi dalam Sebuah Pemaknaan: Studi Fenomenologi pada Pedagang Kaki Lima Arwanda, Febry; Aditya, Dimas; Laire, Wahyu Laksana Caesar; Ginting, Rafles
Eksos Vol 19 No 2 (2023): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v19i2.593

Abstract

This study aims to reveal the meaning of profit and loss for street vendors in the auditorium area of Tanjungpura University. This study uses a qualitative approach with a phenomenological method. Data were collected through in-depth interviews with ten street vendors who were purposively selected. The results of the study show that the meaning of profit and loss for street vendors is not only determined by the amount of income and expenditure, but also by other factors such as customer satisfaction, social relations, health, security, and self-confidence. Street vendors have different ways of calculating and managing profit and loss, as well as strategies to overcome the risks and challenges they face. This study contributes to understanding the microeconomic phenomenon from the subjective perspective of informal business actors.
Strategi visual branding dalam meningkatkan minat beli ulang Mie Balap Mak Nong di Kota Langsa Aditya, Dimas; Sumarni, Mutia; Sari, Juli Dwina Puspita; Chalil, Rifyal Dahlaway
Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i1.851

Abstract

This research aims to determine the visual branding strategy used by Mie Balap Mak Nong to increase buyers' repurchase interest. This method uses field research, which uses a descriptive qualitative approach. The research subjects comprised five community informants, one key informant from the Mak Nong racing noodle business owner and one key informant from an employee. The sampling method uses the snowball sampling technique. Research data sources consist of primary and secondary data. The research results show that Mie Balap Mak Nong has succeeded in developing its products with a visual branding strategy, improving quality, and maintaining authentic taste based on the tastes of modern consumers. Collaboration with Lokerlangsa and utilization of WhatsApp increasing brand visibility. Responsive packaging changes demonstrate a commitment to innovation, illustrating the brand's continued development. Mie Balap Mak Nong's visual branding is important in attracting and maintaining consumer interest.
PENGARUH PEMBERIAN PUPUK HAYATI DAN NPK TERHADAP PERTUMBUHAN DAN HASIL TOMAT DI LAHAN PASANG SURUT SULFAT MASAM DENGAN SISTEM BUDIDAYA JENUH AIR Aditya, Dimas; Basuni, Basuni; Nurjani, Nurjani
Jurnal Sains Pertanian Equator Vol 13, No 3
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v13i3.81961

Abstract

Tomat (Lycopersium esculentum Mill.) merupakan produk hortikultura yang banyak digemari oleh masyarakat. Penelitian ini bertujuan untuk mendapatkan interaksi dan dosis terbaik dari pupuk hayati dan pupuk NPK terhadap pertumbuhan dan hasil tomat di lahan pasang surut sulfat masam dengan sistem budidaya jenuh air. Penelitian ini dilaksanakan di lahan yang terletak di Desa Kalimas, Kecamatan Sungai Kakap, Kabupaten Kubu Raya, Kalimantan Barat berlangsung pada tanggal 10 Mei – 17 Juli 2023. Penelitian ini menggunakan Rancangan Acak Kelompok (RAK) Faktorial yang terdiri dari 2 faktor perlakuan dan 3 ulangan. Faktor pertama yaitu pupuk hayati  terdiri dari 3 taraf perlakuan 5, 10 dan 15 ml/L air  dan  faktor kedua adalah pupuk NPK dengan 3 taraf perlakuan 300, 450 dan 600 kg/ha. Data hasil penelitian menunjukkan bahwa pemberian pupuk hayati berpengaruh nyata terhadap variabel berat per buah dan berat buah per tanaman. Serta berpengaruh tidak nyata terhadap variabel tinggi tanaman, diameter batang, berat kering tanaman, volume akar, luas daun, jumlah buah per tanaman. Pemberian pupuk  berpengaruh nyata terhadap variabel berat kering tanaman, berat per buah dan berat buah per tanaman dan interaksi antara pupuk hayati dan pupuk NPK berpengaruh nyata terhadap berat kering tanaman, berat per buah dan berat buah per tanaman. Hasil penelitian menunjukan adanya interaksi antara pupuk Hayati dan NPK terhadap pertumbuhan dan hasil tomat dilahan pasang surut sulfat masam dengan sistem budidaya jenuh air dan pemberian pupuk hayati sebanyak 5 ml/l + NPK 300  kg/ha memberikan hasil terbaik terhadap pertumbuhan dan hasil tomat dilahan pasang surut sulfat masam dengan sistem budidaya jenuh air