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All Journal WIDYA LAKSANA Jurnal Manajemen
Darmoyo, Syarief
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Economics, Econometrics & Finance Other

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Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product) Suhaily, Lily; Darmoyo, Syarief
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.468 KB) | DOI: 10.24912/jm.v21i2.230

Abstract

Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their secondary and tertiary needs such air conditioning (AC), washing machine, refrigerator with advanced technology. The purpose of this study was to determine the effect of product quality, perceived price and brand image of the brand purchase decision on Japan's electronics are mediated by consumer trust. Population of this research is visitors of electronic city outlet in South Jakarta and questionnaires were distributed to 376 visitors Electronics City in SCBD and in Pondok Indah Mall using multistage cluster random sampling technique. Data were analyzed using Structural Equation Modeling ( SEM ). The results showed that there are product quality and perceived price have significant and positive effect of the purchase decision; product quality, brand image and perceived price have significant and positive effect of the customer trust; customer trust has significant and positive effect of the purchase decision; no effect of brand image of purchase decision;  product quality, perceived price and brand image of the purchase decision mediated by consumer trust in electronic products of Japanese brand
PELATIHAN PENELITIAN BAGI DOSEN ARO GAPOPIN PONDOK AREN, TANGERANG DENGAN PENDEKATAN STUDENT CENTERED LEARNING Agustian, Murniati; Sanie-Herman, Susy Y.R.; Darmoyo, Syarief
JURNAL WIDYA LAKSANA Vol 9, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.925 KB) | DOI: 10.23887/jwl.v9i2.25220

Abstract

Tugas seorang dosen tidak hanya mengajar, tetapi juga harus melakukan penelitian dan pengabdian masyarakat. Sebagai konsekuensinya, dosen dituntut mampu melakukan penelitian. Dosen ARO GAPOPIN Pondok Aren Tangerang belum mempunyai pengalaman penelitian yang terkait dengan pengajarannya, kecuali ketika mereka skripsi dan tesis. Kami mengadakan pelatihan dan pendampingan bagi dosen ARO GAPOPIN dengan tujuan agar para dosen mampu  melakukan penelitian dan membuat artikel. Pendekatan pelatihan dengan Student Centered Learning (SCL) diawali  dengan need assessment, mendesain dan melaksanakan pelatihan, evaluasi dan pendampingan. Hasil pelatihan menunjukkan kemampuan penelitian dosen ARO GAPOPIN mengalami peningkatan. Kesimpulannya kegiatan pelatihan penelitian bagi dosen ARO GAPOPIN dapat dikatakan cukup berhasil karena setidaknya ada satu artikel yang berhasil dipublikasikan ke jurnal.
Pelatihan English for Business dan Kearsipan Bagi Lulusan SMA/K Anak Bina Yayasan Bulir Padi Darmoyo, Syarief; Sustaningrum, Rakhdiny
JURNAL WIDYA LAKSANA Vol 11, No 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.046 KB) | DOI: 10.23887/jwl.v11i1.30495

Abstract

Untuk mensukseskan Program Vokasi Pemerintah Bagi Lulusan Sekolah Menengah Kejuruan (SMK) dan lulusan Sekolah Menengah Atas (SMA), Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya (FEB UAJ)dan Yayasan Bulir Padi berinisiatif untuk menyelenggarakan pelatihan vokasi bagi lulusan SMA/K. Peserta pelatihan berjumlah 9 orang dan dilaksanakan di FEB Unika Atma Jaya pada 26 dan 27 Juni 2019. Pelatihan difasilitasi oleh dosen-dosen FEB Unika Atma Jaya dengan menggunakan metode diskusi, bermain peran, menonton film, dan praktek. Hasil evaluasi menunjukkan bahwa materi, fasilitator, penyelenggaraan, dan fasilitas pelatihan mendapat penilaian yang baik dari peserta. Selain itu, hasil observasi dan wawancara dengan peserta menunjukkan bahwa mereka sangat antusias dan aktif dalam proses pembelajaran dan menyatakan bahwa pelatihan memberi wawasan/ilmu pengetahuan yang sangat berguna untuk para calon pencari kerja.Kata kunci: bahasa inggris,kearsipan, pelatihan vokas
Co-Authors Lily Suhaily Murniati Agustian Sanie-Herman, Susy Y.R. Sustaningrum, Rakhdiny