<![CDATA[Instagram is a social media that not only allows users to interact with other users, but can also be used as a spreader of various information. One form of social media used by netizens to spread information is Instagram. Exposure to messages on social media becomes a medium for disseminating information that has the potential to influence the awareness of behavior without going out among followers. The theory used in this study is the S-R (Stimulus-Response) theory. The purpose of this study is first, to determine whether there is a relationship between independent variables (information exposure) and dependent variables (behavioral awareness). Second, to find out how much influence the exposure to social media information is Instagram @indonesiatanpapacaran account towards awareness of behavior without dating among followers.This study uses quantitative research methods, with explanatory research types. Data collection techniques are through questionnaires using Google docs online to followers of @indonesiatanpapacaran Instagram account with a population of 691,000 and the number of samples is 100 which is determined by random sampling technique. Data analysis techniques in this study use simple linear regression analysis techniques and test determination, using SPSS 17 software.The results of this research showed the value of regression coefficient is Y=16,339 + 0,834X + e . The constant number (a) is 16,339 and the variable coefficient X is 0,834. Meanwhile t count 8.101, is higher compared to t tabel is to 1,660, with significance level 0,000 is smaller than α = 0,05. According to the statistical calculations obtained, the hypothesis for this research is Ha there is a medium effect between exposure to information (X) to the awareness of behavior without dating (Y). Then it means Ha accepted Ho rejected. Based on the tabel shows that the value of R = 0,633 and the coefficient of determination (Rsquare) is 0,401 result of the quadrate of coefficient correlation 0,633 x 0,633. This number indicates that the contribution of information exposure variable (X) to the awareness of behavior without dating (Y) is 40,1% which it can be conclude medium category. While the remainder is 59,9% influenced by other variables not included in this research.Kata Kunci: Exposure, Instagram, Behavior Awareness]]>
