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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Setiadi, Yulius Wahyu; Fitri, Marliza Ade
JURNAL EKOMBIS REVIEW Vol 6 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.21 KB)

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Yulius Wahyu Setiadi; Marliza Ade Fitri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

PENGUKURAN KINERJA PERUSAHAAN BERDASARKAN BALANCE SCORECARD PADA PT ASURANSI MULTI ARTHA GUNA TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA Ahmad Sumarlan; Yulius Wahyu Setiadi
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 5 No. 1 (2022): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam
Publisher : Universitas Muhammadiyah Bengkulu

Performance measurements that only focus on financial aspects often omit other aspects which are no less important. Such as, customer aspects, internal business process aspects, and learning and growth aspects. We need a tool that can measure performance from various aspects in a comprehensive manner, based on the conditions mentioned above, in order to achieve a comprehensive performance measurement, it is necessary to expand performance measures. One of the contemporary management tools that can measure performance in a balanced way is the balanced scorecard.Ã‚Â This study aims to determine whether or not the performance of the company PT. Asuransi Multi Artha Guna Tbk if measured using the balanced scorecard method. The type of research used in this research is descriptive design. The data collection technique used in this research is the documentation technique.Ã‚Â The data analysis technique uses descriptive analysis, which is an activity to compile, classify, interpret and interpret data so as to provide an overview of the problems faced or researched. The results of the balanced scorecard calculation show that the performance of PT. Asuransi Multi Artha Guna Tbk in 2017-2019 based on the four perspectives included in the pretty good category.Ã‚Â Keywords: Performance measurement, balance score cardÃ‚Â Ã‚Â

The Effect Of Shopping Orientation, Online Trust, And Purchase Experience On Interest To Buy Online Afifah Indah Putri; Yulius Wahyu Setiadi
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 11, No 1 (2022): Maret 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v11i1.15316

The Effect of Online Trust Shopping Orientation andPurchase Experience on Online Purchase Intention.This study aimed to find out the effect of shopping orientation, online trust, and purchase experience on online purchase intention.The sample in this study were Shopee online shop consumers in the city of Argamakmur, North Bengkulu Regency. The study method employed was a quantitative method with an associative approach. The results of this study indicate that: (1) There is a positive influence of the shopping orientation variable on online purchase intention. Based on the results of the partial test, the t-count is 3.304 and the regression coefficient is 0.118 with a significance of0.001; (2) There is a positive effect of online trust variable on online purchase intention. Based on the results of the partial test, the t-count is 6.615 and the regression coefficient is 0.554 with a significance of 0.000; (3) There is a positive effect of the Purchasing Experience variable on Online Purchase Intention. Based on the results of the partial test, the t-count is 3.129 and the regression coefficient is 0.217 with a significance of 0.002; and (4) Shopping orientation, online trust, and purchase experience have a positive effect on online purchase intention. This is proven by the test results gained by the calculated f value of 85,450, with a significance (0.000 < 0.050).

Effect of Work Environment, Work Conflict, and Work Stress on Employee Performance at Mercure Hotel Bengkulu Ratna Putriyanti; Yulius Wahyu Setiadi
Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June
Publisher : Penerbit ADM Bengkulu

This study aims to determine the effect of the work environment, work conflict and work stress on employee performance at the Mercure Hotel Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the employees at the Mercure Hotel Bengkulu which is precisely located on Jl. S. Parman No.27, Padang Jati, Kec. Ratu Samban, Bengkulu City with the sampling method, namely the total sampling technique. The number of respondents in this study was 50 people. In this research, the authors use data collection methods by means of observation, interviews and distributing questionnaires. By using data analysis techniques using test instruments namely validity test and reliability test, classical assumption test, namely multicollinearity test, normality test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the Work Environment variable has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Work Conflict has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Job stress has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, and the Work Environment. Work Conflict and Job Stress have a significant effect simultaneously on Employee Performance at Mercure Hotel Bengkulu.

Effect of Marketing mix on BNI Syari’ah Bengkulu Customer Loyalty Nurma Diana; Yulius Wahyu Setiadi
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

This study aims to determine the effect of the service marketing mix on customer loyalty studies at BNI Syari'ah and to determine the effect of 7P (product, price, place, promotion, people, physical evidence, and process) on customer loyalty BNI Syari'ah. This type of research uses a quantitative approach. The population used in this study were all customers of BNI Syariah Bank and the sampling in this study was accidental sampling, the data analysis technique was multiple linear regression. Product (X1) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.159 > 1.98137) and (sig < = 0.043 < 0.050). Price (X2) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.526 > 1.98137) and (sig < = 0.013 < 0.050). Location (X3) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.548 > 1.98137) and (sig < = 0.012 < 0.050). Promotion (X4) has a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable ( 14,689 > 1.98137) and (sig < = 0.000 < 0.050). Employees (X5) have a positive and significant effect on BNI Syari'ah Customer Loyalty (Y). This is evidenced by the results of the t test which shows tcount > ttable (2.634 > 1.98137) and (sig < = 0.027 < 0.050).

The Effect of Location, Promotion, and Price Perception on Clothing Purchase Decisions (Case Study of My Subscriber Store) Bengkulu City Selvi Andika; Yulius Wahyu Setiadi
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

This study aims to analyze the effect of location, promotion, perceived price on purchasing decisions. This study uses purposive sampling. The sample in this study amounted to 50 respondents. The research method used is quantitative methods. The data collection instrument used a questionnaire. The independent variable is the purchasing decision variable and the dependent variable is location, promotion, and price perception at my favorite clothing store. In this study, the authors used data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is processed using test instruments, analysis of respondents' responses, calcic assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results showed that the variables of location, promotion, and price perception had a significant effect on the decision to buy clothes in a regular shop in the city of Bengkulu. The results of the t test for the location variable (X1) show the value of t_hit> t_ (α / 2) (3.371> 1.97882) and (sig α = 0.001 <0.050), the promotion variable (X2) shows the value of t_hit> t_ (α / 2 ) (6.352> 1.97882) and (sig α = 0.000 <0.050), the price perception variable (X3) shows the value of t_hit> t_ (α / 2) (3.371> 1.97882) and (sig α = 0.001 <0.050) . The results of the F test, the significant value of F, which is 0.000 less than 0.050 and Fcount is greater than Ftable, the value of Fcount> Ftable, namely (31.736> 1.65685) and (sig α = 0.000 <0.050). From the results of data processing, it can be concluded that all variables of location, promotion, and price perception simultaneously have a significant effect on the dependent variable, namely the purchase decision. Apart from that, from the results of the linear regression test, the equation for the regression is as follows: Y = 1.648 + 0.394 X1 + 0.266 X2 + 0.287X3.

SOSIALISASI PENTINGNYA PUBLIC SPEAKING BAGI ANAK DESA TALANG EMPAT MELALUI GERAKAN NASIONAL REVOLUSI MENTAL (GNRM) Rindi Alan Sutra; Yulius Wahyu Setiadi; Nikken Saffitri; Reko Mardiani; Joni Junaidi; Andri H andoko
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 1 No. 1 (2021): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Â Gerakan Nasional Revolusi Mental (GNRM) adalah upaya kolektif bangsa Indonesia, baik penyelenggara negara, dunia usaha, maupun masyarakat, mewujudkan perilaku baru yang berorientasi pada kemajuan melalui internalisasi nilai-nilai strategis instrumental Revolusi Mental meliputi integritas, etos kerja, dan gotong royong. Desa Talang Empat merupakan salah satu desa yang terletak di Kecamatan Seluma Utara Kabupaten Seluma Provinsi Bengkulu. Desa Talang Empat memiliki luas wilayah sebesar 15 Hektar dengan masyarakat disana kurang lebih 800 orang. Mayoritas masyarakat Desa Talang Empat berpencaharian sebagai Petani dan Berkebun. Pelaksanaan Program GNRM di Desa Talang Empat Kecamatan Seluma Utara Kabupaten Seluma provinsi bengkulu dan Program ini dilaksanakan selama 30 hari mulai dari 26 Agustus 2021 sampai 26 September 2021 di SDN 129 Seluma. Adapun kegiatan yang dilaksanakan adalah sebagai berikut : 1) Menjelaskan cara membuat naskah serta memberikan contoh naskah pidato sederhana, 2) Menulis naskah pidato dan, 3) Membaca naskah Pidato.Â Kata Kunci: pidato, naskah

PENGARUH SWITCHING BARRIER TERHADAP REPURCHASE INTENTION SMARTPHONE SAMSUNG BERBASIS ANDROID Mardhiyah Dwi Ilhami; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 1 (2020): Januari
Publisher : UM. Bengkulu

This study is based on the importance of switching barrier on repurchase intention samsung android based smartphone. Switching barrier consists of switching costs, alternative attractiveness, and interpersonal relationships. This study aims to determine the effect of variable Switching Barrier (Switching Cost, Alternative Attractiveness, Interpersonal Relationship) partially or simultaneously to repurchase intention Samsung Smartphone based on Android In Faculty of Electrical Engineering Department of Engineering University of Bengkulu. Object of this study is the Faculty of Engineering Department of Electrical Engineering University of Bengkulu, which uses samsung android-based smartphones, with accidental sampling method sampling. The number of respondents in this study were 50 people. Methods of data collection using questionnaires. Keywords: Switching Barrier, Repurchase Intention

ANALISIS REPURCHASE INTENTION PADA SMARTPHONE SAMSUNG BERBASIS ANDROID Mardhiyah Dwi Ilhami; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

This study is based on the importance of switching barrier on repurchase intention samsung android based smartphone. Switching barrier consists of switching costs, alternative attractiveness, and interpersonal relationships. This study aims to determine the effect of variable Switching Barrier (Switching Cost, Alternative Attractiveness, Interpersonal Relationship) partially or simultaneously to repurchase intention Samsung Smartphone based on Android In Faculty of Electrical Engineering Department of Engineering University of Bengkulu. Object of this study is the Faculty of Engineering Department of Electrical Engineering University of Bengkulu, which uses samsung android-based smartphones, with accidental sampling method sampling. The number of respondents in this study were 50 people. Methods of data collection using questionnaires. Keywords: Switching Barrier, Repurchase Intention

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