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Septi Novianingsih, Veronika
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Economics, Econometrics & Finance Education

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The Effect of Service Quality, Trust Members on Member Loyalty through Member Satisfaction Septi Novianingsih, Veronika; Kardoyo, Kardoyo; Thomas, Partono
Journal of Economic Education Vol 8 No 2 (2019): December 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v8i2.33219

Abstract

This study aims to analyze and describe the effect of service quality, member trust on member loyalty through member satisfaction. The research approach used a quantitative method with path analysis which was processed using SPSS. The subjects of the research were all members of the KSP CU Pangudi Luhur Kasih. The research samples were 96 respondents, with cluster sampling techniques. The results showed (1) there was not a positive relationship between service quality variables on member loyalty, (2) there was a positive relationship between member trust variables on member loyalty, (3) there was a positive relationship between member satisfaction variables on member loyalty, (4) there was not a positive relationship between service quality variables on member satisfaction, (5) there was a positive relationship between member trust variables on member satisfaction, (6) there was not a relationship between service quality variables on member loyalty through member satisfaction, (7) there was a positive relationship between variables member trust on member loyalty through member satisfaction.
The Effect of Service Quality, Trust Members on Member Loyalty through Member Satisfaction Septi Novianingsih, Veronika; Kardoyo, Kardoyo; Thomas, Partono
Journal of Economic Education Vol 8 No 2 (2019): December 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v8i2.33219

Abstract

This study aims to analyze and describe the effect of service quality, member trust on member loyalty through member satisfaction. The research approach used a quantitative method with path analysis which was processed using SPSS. The subjects of the research were all members of the KSP CU Pangudi Luhur Kasih. The research samples were 96 respondents, with cluster sampling techniques. The results showed (1) there was not a positive relationship between service quality variables on member loyalty, (2) there was a positive relationship between member trust variables on member loyalty, (3) there was a positive relationship between member satisfaction variables on member loyalty, (4) there was not a positive relationship between service quality variables on member satisfaction, (5) there was a positive relationship between member trust variables on member satisfaction, (6) there was not a relationship between service quality variables on member loyalty through member satisfaction, (7) there was a positive relationship between variables member trust on member loyalty through member satisfaction.
Co-Authors - Kardoyo Partono Thomas