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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Journal of Comprehensive Science (JCS) UNIVERSE : Journal of Science Education Teaching and Learning
Oktavia, Rani
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH TERPAAN JINGLE IKLAN COCA-COLA VERSI WAVIN FLAG TERHADAP BRAND IMAGE Oktavia, Rani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v11i3.283

Abstract

One of the products that advertise products are Coca Cola, Coca Cola is one of the famous trademark in the world. Much has been done to conduct marketing, including through advertisements on television. In product advertise on television, today included jingles or musical accompaniment that interesting, to increase the attractiveness of the people who see these ads. Departing from this, the authors were interested in conducting research on the influence of Coca Cola jingle for Coca Colas brand image, especially after the World Cup, where Coca Cola was the official sponsor of the tournament. The above research goals is to determine whether or not the influence as well as to determine how much influence exposure Coca Cola jingle version wavin flag against the Coca Cola brand image. This method is quantitative explanatory writing. Where there are two variables in the study. In conducting this study, the authors use the SOR theory, where one can expect or predict a strong link between media messages and audience reaction, the main elements in this theory is the message (stimulus), receiver (organism), and effects (response ). In addition, the authors also use AIDCA theory (Attention, Interest, Desire, Convinction, Action), which explained that in an advertisement must contain the elements - elements contained in AIDCA, in order to succeed to advertise its products. The population in this study were 77 members of the Manchester United fans, United Indonesia Chapter Depok. In data collection techniques, the authors conducted a review of literature and questionnaires, and the data processing is done with SPSS (Statistics Package Social Science). Based on the research that has been done, it is known that the Coca-Cola ad version Wavin Flag well known by the public, and in addition there is the influence of Coca Cola jingle version of Waving Flag of the brand image of Coca Cola, but the results are still relatively low.
THE EFFECTIVENESS OF E-COMIC MEDIA UTILIZATION BASED ON CONTEXTUAL TEACHING AND LEARNING (CTL) TO INCREASE LEARNING MOTIVATION OF GRADE VIII STUDENTS Meiyelti, Meiyelti; Puyanti, Puyanti; Oktavia, Rani
Universe Vol 4 No 2 (2024): Journal of Science Education Teaching and Learning
Publisher : Department of Science Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/universe.v4i2.515

Abstract

This research aims to determine the effectiveness of the use of e-comic media based Contextual Teaching and Learning (CTL) in improving motivation to learn natural sciences students of Class VIII SMPN 40 Padang. In this research, the control class was given conventional learning, while the experimental class was given learning with E-comic media based on Contextual Teaching and Learning (CTL). This type of research is quasi Experimental Research with Pretest-Posttest Nonequivalent Control Group Design. Sampling technique using Purposive Sampling. The sample in this study was Class VIII.1 (Control class) and Class VIII.2 (experimental class)with a total of 64 students. The instrument in this study is a questionnaire of motivation to learn science. The results showed the N-Gain value in the control class was -0.08 and the experimental class was 0.06 and the low interpretation, with the low interpretation of the N-Gain causing no significant effect between learning using CTL based e-comic media and conventional learning models. As the results of the hypothesis test obtained that the tcount gainscore is 0.983, while the ttable is 1.999 at the significance level α = 0.05 with dk = 62. So it can be concluded that tcount < ttable (Ha is rejected and Ho is accepted) which means that the use of e-comic media based on Contextual Teaching and Learning (CTL) is not effective in increasing students science learning motivation on the material of the human digestive system.
Pengaruh Model Discovery Learning Dengan Pendekatan STEM Terhadap Hasil Belajar Peserta Didik Kelas VIII SMP Negeri 3 Lubuk Basung Stefvannof, Diego; Oktavia, Rani; Lestari, Tuti; Prima Sari, Monica; Wati, Fatma
Journal of Comprehensive Science (JCS) Vol. 3 No. 9 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i9.842

Abstract

Student learning outcomes are often unsatisfactory due to learning methods that still dominantly use lectures and do not actively involve students. This method tends for making learner passive at studying. For improving this situation and make learning more effective, it so urgent for overhaul the teaching oncoming. One way is for integrate learning models that involve STEM components. The focus through the following discussion the aim is to find out “the effect of the Discovery Learning learning model with a STEM approach on the learning outcomes of grade VIII students at SMPN 3 Lubuk Basung”.This research used a quasi-experimental design by Non-Equivalent Control Group Design. This research population consisted of VIII grade students at SMPN 3 Lubuk Basung for the 2024/2025 academic year. The sample method used was purposive sampling, where one VIII grade was selected being experimental group also the other VIII class being control group. The instruments using this study included multiple choice experiment of 20 questions also a student response questionnaire. Data analysing has been implemented with “normality test, homogeneity test, and non-parametric test, namely Mann-Whitney test”. The survey of learner proves that most of them give positive responses to application of the Discovery Learning model by STEM approach through a ratio 45% of learner agreeing (S) and 52% strongly agreeing (SS). The hypothesis experimental results show significant figures with large 0.000 <0.05, meaning that the application of this model significantly improved student learning outcomes compared to the Discovery Learning model that did not integrate STEM. The N-Gain testing at experimental group reached 0.8594 which is included at high classification. The teaching use with the STEM-based Discovery Learning model was recorded at 97%. This finding shows thats the using Discovery Learning combined by STEM approach found positively and significant effect at learner understanding of introduction to cell material.
Co-Authors Fatma wati Lestari, Tuti Meiyelti, Meiyelti Prima Sari, Monica Puyanti, Puyanti Stefvannof, Diego