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All Journal Journal of Accounting Science Jurnal Bisnis dan Akuntansi BALANCE: Economic, Business, Management and Accounting Journal JASF (Journal of Accounting and Strategic Finance) Academia Open Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Prosiding University Research Colloquium IJSS
Nihlatul Qudus Sukma Nirwana
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Journal : BALANCE: Economic, Business, Management and Accounting Journal

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Implementasi Digital Marketing Pada UMKM Di Era Revolusi Industri 4.0 (Study Pada UMKM Di Kabupaten Sidoarjo) Nihlatul Qudus Sukma Nirwana; Sarwendah Biduri
BALANCE: Economic, Business, Management and Accounting Journal Vol 18, No 1 (2021): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v18i1.5720

Abstract

ABSTRACT   This study aims to determine how the implementation of digital marketing in MSMEs in the era of the Industrial Revolution 4.0. The analysis in this study used descriptive quantitative method with questionnaire as the data collection technique. The population in this study were MSMEs in Sidoarjo Regency with a sample size of 32 MSMEs. Data analysis was carried out in four phases, namely editing, coding, tabulation, and data analysis. The results of the study explained that the implementation of digital marketing in the development of industry 4.0 at MSMEs in Sidoarjo Regency had not yet been implemented due to lack of training, business capital, human resources, unfulfilled development strategies, traditional business characteristics and high consulting costs. Keywords                     : Digital Marketing; MSMEs; Industrial Revolution 4.0Correspondence to       :  nihlaqsn@umsida.ac.id ABSTRAKPenelitian ini bertujuan untuk mengetahui bagaimana implementasi digital marketing pada UMKM di era Revolusi Industri 4.0. Analisis dalam penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik pengumpulan datanya menggunakan angket. Populasi dalam penelitian ini adalah UMKM di Kabupaten Sidoarjo dengan jumlah sampel 32 UMKM. Analisis data dilakukan dalam empat tahap, yaitu penyuntingan, pengkodean, tabulasi, dan analisis data. Hasil penelitian menjelaskan bahwa implementasi digital marketing dalam pengembangan industri 4.0 pada UMKM di Kabupaten Sidoarjo belum terlaksana karena kurangnya pelatihan, modal usaha, sumber daya manusia, strategi pengembangan yang belum terpenuhi, karakteristik bisnis tradisional dan konsultasi yang tinggi biaya.Kata Kunci : Digital Marketing; UMKM; Revolusi Industri 4.0
Co-Authors Anis Arista Reswari Anti Mariani Clarisa Ika Candrawati Danar Putra Mahendra Duwi Rahayu Gaffar Gaffar Ima Faizah Intan Setyaningrum Isnaini Melinda Ibrahim Misti Hariasih Muhammad Ichsan Gaffar Nur Ravita Hanun Puspita Handayani Riza Almaidah Ruci Arizanda Rahayu Sarwenda Biduri Sigit Hermawan Sumartik Tri Yuda Lesmana Yanik Purwanti