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Journal : MDP Student Conference

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Adopsi Model UTAUT 2 : Penggunaan Teknologi QRIS Kopiria Samarinda Risky, Risky; Bharata, Wira; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7478

Abstract

: This research aims to determine the intention and behavior of QRIS technology usage among consumers of Kopiria in Samarinda City through the UTAUT 2 research model by Visnawath Venkatesh. This type of research employs an explanatory research design. Data collection techniques involve distributing questionnaires with multiple questions that describe each indicator on the variables. The sampling technique is non-probability sampling through quota sampling method, with a total of 100 respondents. The data analysis technique used is the structural equation model (SEM) analysis with the assistance of Smart PLS 4 software. The results of this research indicate a positive influence of performance expectation, effort expectation, social influence, hedonic motivation, and price value on the behavioral intention and usage behavior. Four variables show significant values, namely performance expectation, social influence, and price value on behavioral intention, and behavioral intention on usage behavior.
Co-Authors Andriana, Ana Noor Arsyad, Annisa Wahyuni Kusmaryani, Woro Ramli Ramli Wira bharata