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<![CDATA[Hubungan Emosi Negatif, Pemulihan Kepuasan, dan Kepercayaan pada Konsumen Shopee Indonesia ]]>
<![CDATA[Andriana, Ana Noor]]>;
<![CDATA[Bharata, Wira]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v6i2.37456
<![CDATA[The phenomenon of the many cases and problems that occur related to the COD payment system on Shopee e-commerce is the basis for this research. The researcher tries to describe the concept of Recovery Service by connecting several attributes such as Negative Emotions, Recovery Satisfaction, and Trust. The population in this study are Shopee e-commerce consumers in Indonesia. The sampling technique used was the quota sampling method with a total sample of 110 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis method used in this research is Generalized Structured Component Analysis (GSCA). The results of the study stated that all hypotheses proposed in this study were accepted.]]>
<![CDATA[PELATIHAN PENGGUNAAN APLIKASI SHOPEE UNTUK MENINGKATKAN MINAT BERBISNIS SECARA ONLINE ]]>
<![CDATA[Andriana, Ana Noor]]>;
<![CDATA[H., Adietya Arie]]>;
<![CDATA[Aisha, Zharifa]]>;
<![CDATA[Kusuma, Alifia Nurul]]>;
<![CDATA[Maura, Adinda El]]>
<![CDATA[ JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Mataram ]]>
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DOI: 10.31764/jmm.v5i6.5426
<![CDATA[Abstrak: Perkembangan teknologi menjadikan banyak orang bersaing membuat karya berbasis teknologi. Seiring berkembangnya waktu dan inovasi, mulai bermunculan aplikasi yang dirancang khusus untuk kegiatan jual beli yaitu E-Commerce, yang membuat kegiatan jual beli ini menjadi praktis, tidak harus bertemu antara penjual dan pembeli. Salah satunya yaitu aplikasi Shopee yang memudahkan proses jual beli tanpa harus bertemu langsung. Saat ini tidak semua mahasiswa dan masyarakat mampu menggunakannya, perlu dilakukan pelatihan penggunaan aplikasi Shopee untuk meningkatkan minat bisnis online. Tujuan dari kegiatan ini adalah terlaksananya program pengabdian kepada masyarakat dan menambah wawasan mahasiswa serta masyarakat dalam penggunaan aplikasi Shopee dan berdampak pada peningkatan minat bisnis online. Metode pelaksanaan kegiatan dilakukan dengan sosialisasi dan pelatihan melalui webinar. Jumlah peserta kegiatan ini sebanyak 20 orang yang terdiri dari mahasiswa dan masyarakat umum. Hasil yang dicapai yaitu sebanyak 70% peserta dapat memahami isi materi pelatihan dan antusias membuat akun Shopee serta akan menggunakan aplikasi Shopee untuk memulai berbisnis secara online. Abstract: Technological developments make many people compete to make technology-based works. Along with the development of time and innovation, applications that are designed specifically for buying and selling activities, namely E-Commerce, have started to appear, which makes buying and selling activities practical, not having to meet between sellers and buyers. One of them is the Shopee application which facilitates the buying and selling process without having to meet in person. Currently not all students and the public are able to use it, it is necessary to conduct training on the use of the Shopee application to increase interest in online business. The purpose of this activity is to carry out community service programs and add insight to students and the community in using the Shopee application and have an impact on increasing interest in online business. The method of implementing the activities is through socialization and training through webinars. The number of participants in this activity was 20 people consisting of students and the general public. The results achieved are that 70% of participants can understand the content of the training material and are enthusiastic about creating a Shopee account and will use the Shopee application to start doing business online. ]]>
<![CDATA[PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG KOSMETIK PT. PARAGON TECHNOLOGY AND INNOVATION ]]>
<![CDATA[Desi Sari Fatmalawati]]>;
<![CDATA[Ana Noor Andriana]]>
<![CDATA[ JMB : Jurnal Manajemen dan Bisnis Vol 10, No 1 (2021): JMB : Jurnal Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tangerang ]]>
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DOI: 10.31000/jmb.v10i1.4228
<![CDATA[The Influence of brand image, price and product quality on PT. Paragon Technoogy and Innovation. This research was conducted on a business administration student at Mulawarman University who had purchased cosmetics.This study aims to examine the effect of brand image, price and product quality on cosmetic repurchase interests. Data distributing questionnaires to 116 respondents. The sampling technique used is non probability sampling (accidental sampling). The data obtained were analyzed using multiple linear regression techniques with the help of statistical software SPSS version 23. The brand image variable partially has no effect and is insignificant to the repurchase interest, Price partially has a negative and not significant effect on repurchase interest and the quality product variable partially has a significant effect on repurchase interest and is the most powerful or dominant variable.Suggestions to increase repurchase interest is to maintain product quality.Brand image, Price, Product Quality, Repurchase Interest]]>
<![CDATA[STRATEGI MEMPERTAHANKAN EKSISTENSI USAHA DALAM MENGHADAPI PERUBAHAN POLA KONSUMSI DAN PERILAKU MASYARAKAT DI MASA PANDEMI COVID-19 ]]>
<![CDATA[Ana Noor Andriana]]>;
<![CDATA[Finnah Fourqoniah]]>;
<![CDATA[Adietya Arie Hetami]]>
<![CDATA[ JMM (Jurnal Masyarakat Mandiri) Vol 6, No 1 (2022): Februari ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Mataram ]]>
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DOI: 10.31764/jmm.v6i1.6540
<![CDATA[Abstrak: Adanya pandemi covid-19 membuat para pelaku usaha menerapkan berbagai macam strategi demi mempertahankan eksistensi usahanya. Perubahan pola konsumsi dan perilaku masyarakat berdampak pada penurunan penjualan hingga penutupan usaha serta kekhawatiran membuka usaha. Berdasarkan masalah tersebut perlu dilakukan sosialisasi terkait mempertahankan eksistensi usaha dalam menghadapi perubahan yang terjadi. Tujuan dari kegiatan ini adalah terlaksananya kegiatan pengabdian kepada masyarakat dan menambah wawasan kepada pelaku usaha. Metode pelaksanaan kegiatan dilakukan melalui webinar dengan tahapan pra kegiatan, kegiatan, monitoring dan evaluasi. Jumlah peserta kegiatan sebanyak 120 peserta yang terdiri dari mahasiswa program studi Administrasi Bisnis FISIP Universitas Mulawarman. Hasil yang dicapai yaitu 85% diukur berdasarkan wawancara dan data ulasan peserta yang mampu memahami isi materi kegiatan dan menentukan strategi bisnis menyesuaikan dengan perubahan pola konsumsi dan perilaku masyarakat yang terjadi di masa pandemi covid-19. Abstract: The existence of the COVID-19 pandemic has forced business actors to implement various strategies to maintain the existence of their business. Changes in consumption patterns and people's behavior have an impact on decreasing sales and closing businesses as well as concerns about opening a business. Based on these problems, it is necessary to conduct socialization related to maintaining the existence of the business in the face of changes that occur. The purpose of this activity is to carry out community service activities and add insight to business actors. The method of implementing activities is through webinars with pre-activity, activity, monitoring and evaluation stages. The number of participants in the activity was 120 participants consisting of students from the Business Administration study program at Mulawarman University. The results achieved were 85% measured based on interviews and participant review data who were able to understand the content of the activity material and determine business strategies to adapt to changes in consumption patterns and people's behavior that occurred during the covid-19 pandemic.]]>
<![CDATA[PELATIHAN STRATEGI SOCIAL MEDIA MARKETING MENGGUNAKAN INSTAGRAM DALAM MENINGKATKAN PENJUALAN ONLINE ]]>
<![CDATA[Ana Noor Andriana]]>;
<![CDATA[Lailatul Hijrah]]>;
<![CDATA[Diana Aulia Putri]]>;
<![CDATA[Widya Utami Putri]]>;
<![CDATA[Silma Fauziah]]>;
<![CDATA[Cantika Oktamel Darus]]>
<![CDATA[ JMM (Jurnal Masyarakat Mandiri) Vol 6, No 2 (2022): April ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Mataram ]]>
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DOI: 10.31764/jmm.v6i2.7336
<![CDATA[Abstrak: Seiring dengan perubahan perilaku masyarakat yang mengurangi aktivitas bepergian keluar rumah saat pandemi Covid-19 merebak, membuat setiap usaha menerapkan strategi yang bervariasi. Strategi tersebut diharapkan mampu meningkatkan penjualan khususnya online. Permasalahan yang terjadi adalah tidak semua usaha mampu menerapkan strategi social media marketing yang sedang populer dimasa sekarang. Berdasarkan permasalahan tersebut perlu dilakukan pelatihan strategi sosial media marketing agar mampu meningkatkan penjualan secara online. Tujuan dari kegiatan ini adalah tercapainya pelaksanaan pengabdian kepada masyarakat dan meningkatkan wawasan pelaku usaha terkait penerapan strategi sosial media marketing di usaha yang sedang dikelola sehingga mampu berdampak pada peningkatan penjualan online. Metode pelaksanaan kegiatan yaitu sosialisasi secara daring melalui webinar. Jumlah peserta pada kegiatan ini sebanyak 41 yang terdiri dari pelaku usaha. Hasil yang dicapai yaitu sebanyak 75% peserta memahami dan berupaya mengelola media sosial yang dimiliki serta menentukan rencana penerapan sosial media marketing dalam kebutuhan bisnisnya. Abstract: Along with changes in people's behavior which reduces the activity of traveling out of the house during the Covid-19 pandemic, that's making every effort to implement various strategies. This strategy is expected to increase sales, especially online. The problem is that not all businesses can implement social media marketing strategies that are currently popular. Based on these problems, it is necessary to conduct social media marketing strategy training to increase online sales. The purpose of this activity is to achieve the implementation of community service and improve the insight of business actors regarding the implementation of social media marketing strategies in businesses that are being managed so that they can impact increasing online sales. The method of implementing the activity is online socialization through webinars. The number of participants in this activity was 41 consisting of business actors. The results are that 75% of participants understand and try to manage their social media and determine plans for implementing social media marketing in their business needs.]]>
<![CDATA[Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian di Seedy Coffee Kota Samarinda ]]>
<![CDATA[Reza Widodo]]>;
<![CDATA[Ana Noor Andriana]]>
<![CDATA[ Jurnal Etnik: Ekonomi-Teknik Vol 1 No 4 (2022): ETNIK : Jurnal Ekonomi dan Teknik ]]>
Publisher : <![CDATA[Rifa'Institute ]]>
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DOI: 10.54543/etnik.v1i4.66
<![CDATA[Coffee has long been universally traded and has occupied a position of value for the world's population. In the business world, the problem that often occurs is that competition is getting stronger and tighter, so that every business person is required to be able to optimize their business performance in order to increase the competitiveness of their products in the market. There are several advantages in the competition of a business is in terms of price and quality. So that consumers are faced with choices from competing products with varying prices. The purpose of this study was to examine the effect of price and product quality on purchasing decisions. SPSS Statistics version 20 is software that is used to help analyze data, namely multiple linear regression. The type of research used in this research is associative quantitative research which has the aim of knowing the effect of two or more variables. Sampling in this study used probability sampling technique with the type of simple random sampling and obtained a total sample of 91 respondents. Data collection techniques using questionnaires and literature. The hypothesis of this research is the influence of price and product quality on purchasing decisions at Seedy Coffee, Samarinda City. The results of the analysis of the F test of 17,170 thus the price and product quality have a significant simultaneous effect on purchasing decisions, while the price has a partial effect on purchasing decisions with the value of the t test results (X1) 3,596, and product quality has no partial effect on purchasing decisions with a value of t test results (X2) 0.362.]]>
<![CDATA[PENGARUH PELATIHAN, PENGEMBANGAN KARIR DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA PT. KALTIM METHANOL INDUSTRI (KMI) DI KOTA BONTANG ]]>
<![CDATA[Melyscha Imanuella Keka]]>;
<![CDATA[Tuti Wediawati]]>;
<![CDATA[Ana Noor Andriana]]>
<![CDATA[ JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 1 (2021): JIMB - Volume 4 Nomor 1 Mei 2021 ]]>
Publisher : <![CDATA[JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh variabel independen yang terdiri dari pelatihan (X1), pengembangan karir (X2) dan kompetensi (X3) terhadap kinerja karyawan (Y) baik secara parsial maupun simultan dan untuk mengetahui salah satu diantara kedua variabel yang paling berpengaruh terhadap kinerja karyawan. Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif . populasi dalam penelitian adalah seluruh karyawan pada Departemen Maintenance pada PT Kaltim Methanol Industri di Kota Bontang. Jumlah sampel yang digunakan adalah 45 karyawan. Hasil perhitungan uji F (simultan) menunjukkan bahwa variabel independent pelatihan (X1), pengembangan karir (X2) dan kompetensi (X3) secara simultan mempunyai pengaruh terhadap variabel dependen kinerja karyawan (Y). dari hasil analisis uji t (parsial) menunjukkan bahwa pelatihan (X1) secara parsial tidak berpengaruh signifikan terhadap kinerja karyawan (Y) sedangkan pengembangan karir (X2) dan kompetensi (X3) secara parsial berpengaruh terhadap kinerja karyawan (Y) pada Departemen Maintenance pada PT Kaltim Methanol Industri di Kota Bontang. Variabel yang paling berpengaruh pada kinerja karyawan adalah variabel kompetensi.]]>
<![CDATA[Pengembangan Jiwa Entrepreneur Dalam Meningkatkan Jumlah Wirausaha Muda ]]>
<![CDATA[Ana Noor Andriana]]>;
<![CDATA[Finnah Fourqoniah]]>
<![CDATA[ PLAKAT : Jurnal Pelayanan Kepada Masyarakat Vol 2, No 1 (2020): Volume 2, Nomor 1 Juni Tahun 2020 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.30872/plakat.v2i1.3823
<![CDATA[Salah satu faktor majunya suatu negara dapat dilihat dari banyaknya wirausahawan di negara tersebut, semakin banyak jumlah wirausahawan semakin besar harapan masyarakat dapat memperoleh pekerjaan sesuai dengan keahlian, sehingga dapat mengangkat derajat hidup masyarakat suatu negara, karena akan tercipta lapangan pekerjaan dan akan mengurangi tingkat pengangguran. Pemerintah telah mencoba melakukan salah satu usaha dengan memasukkan kewirausahaan menjadi mata pelajaran/mata kuliah baik dalam Sekolah hingga pada Pendidikan Tinggi untuk meningkatkan jiwa kewirausahaan. SMKN I Samarinda merupakan termasuk salah satu sekolah yang menyelenggarakan mata pelajaran Kewirausahaan untuk semua Jurusan, namun pada Jurusan Marketing mata pelajaran lain yang ada seharusnya dapat mendukung keberhasilan mata pelajaran kewirausahaan beserta praktiknya. Keberhasilan dalam menempuh mata pelajaran dan juga praktiknya dinilai sama dengan Jurusan lainnya. Sosialisasi pengembangan jiwa kewirausahaan berupa pemberian informasi seperti rancangan bisnis, pengelolaan bisnis dan testimoni keberhasilan para wirausaha muda dirasa perlu diberikan untuk menambah motivasi Siswa/Siswi SMKN I Samarinda, sehingga dapat menambah pengetahuan yang ada saat mempelajari mata pelajaran kewirausahaan dan mata kuliah lain yang berkaitan serta pacsa menempuh praktikum agar dapat diterapkan hingga di kemudian hari. Pengembangan jiwa entrepreneur diharapkan dapat menumbuhkan semangat berwirausaha dan meningkatkan perekonomian Siswa/Siswi baik sebelum atau setelah lulus nantinya hingga dapat membuka lapangan pekerjaan di kemudian hari.]]>
<![CDATA[Pengaruh Daya Tarik Wisata, Fasilitas, dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan di Pantai Istana Amal Kabupaten Penajam Paser Utara ]]>
<![CDATA[Eka Gustiani Rokhayah]]>;
<![CDATA[Ana Noor Andriana]]>
<![CDATA[ Jurnal Kajian dan Terapan Pariwisata Vol 2 No 1 (2021): November Issue ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR ]]>
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DOI: 10.53356/diparojs.v2i1.43
<![CDATA[Tourist attraction, facilities, and accessibility are factors that determine success in the development of tourist destinations. Istana Amal Beach is a natural tourist destination located in Penajam Paser Utara Regency. Based on the data obtained by the researcher, it is known that there has been an increase and a decrease in tourist visits to the Istana Amal Beach due to the current COVID-19 pandemic. This study aims to determine the effect of Tourist Attractions, Facilities, and Accessibility on Tourist Visiting Decisions at Istana Amal Beach. The type of research used is associative with a quantitative approach. The data were analyzed using multiple linear regression analysis using SPSS version 22. The population in this study were visitors to Istana Amal Beach and followers of the Istana Amal Beach Instagram account whose exact number was unknown and the sample was taken using non-probability sampling with purposive sampling method, the number of samples was as much as 96 respondents. The results of the study obtained (1) Tourist attraction does not have a significant effect on Tourist Visiting Decisions at Istana Amal Beach; (2) Facilities have a significant effect on Tourist Visiting Decisions at Istana Amal Beach; (3) Accessibility has a significant effect on Tourist Visiting Decisions at Amal Palace Beach; and (4) Tourist Attraction, Facilities, and Accessibility together have a significant effect on Tourist Visiting Decisions at Istana Amal Beach.]]>
<![CDATA[Analisis Atraksi Amenitas dan Aksesibilitas dalam Meningkatkan Kepuasan Wisatawan (Studi Kasus Pantai Biru Kersik Marangkayu Kabupaten Kutai Kartanegara) ]]>
<![CDATA[Opilia Arpiani Putri]]>;
<![CDATA[Ana Noor Andriana]]>
<![CDATA[ Jurnal Kajian dan Terapan Pariwisata Vol 2 No 1 (2021): November Issue ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR ]]>
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DOI: 10.53356/diparojs.v2i1.49
<![CDATA[Attractions, amenities and accessibility are factors that determine success in the development of tourist destinations. The development of tourism product components such as attractions, amenities and accessibility allow managers to increase the number of visits and tourist satisfaction. Kersik Village has a strategic marine tourism potential, namely Blue Kersik Beach. Blue Kersik Beach is a natural tourist destination in Kersik Village, Marangkayu District, Kutai Kartanegara Regency. Cooperation between the government and tourism awareness groups in increasing tourist satisfaction is through attractions, amenities and accessibility. Based on the data obtained by the researchers, it is known that the phenomenon that occurs at Biru Kersik Beach is the lack of maintenance of amenities that affect the satisfaction of visiting tourists. This study aims to identify and analyze attractions, amenities and accessibility as well as supporting factors and inhibiting factors for increasing tourist satisfaction. This research uses qualitative research with a case study approach. This study found that (1) tourist attractions were adequate, but some tourists mentioned the need for additional tourist activities so that the purpose of visiting Biru Kersik Beach was not only to enjoy the beach panorama; (2) amenities in the form of public facilities and supporting facilities; (3) accessibility has been fulfilled which makes it easier for tourists to get to Biru Kersik Beach; (4) inhibiting factors of the tourist attraction of Blue Kersik Beach; and (5) inhibiting factors for the lack of skilled human resources in the field of tourism, promotion on social media, and limited funds.]]>
