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Sumarah, Noorshanti
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HAMBATAN KOMUNIKASI LINTAS BUDAYA (MAHASISWA PAPUA DI SURABAYA) Prasmi, Sri Muliani; Sumarah, Noorshanti; Danadharta, Irmasanthi
representamen Vol 5 No 02 (2019): Jurnal Representamen Volume 5 No 02 Oktober 2019
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.86 KB) | DOI: 10.30996/representamen.v5i02.2935

Abstract

This study aims to determine the cross-cultural communication barriers of Papuan students in Surabaya. Qualitative approach to the cluster analysis method. Six respondents were successfully recruited by purposive sampling technique. The theory used is the theory of reducing the level of uncertainty by Charles Berger et al. And Theory of cross-cultural communication barriers by William Gudykust. This study shows the results that Papuan students experience many obstacles while living in Surabaya. Language, physical, perception and culture are key barriers to information interaction and adaptation. The barriers that occur have an impact on the social life of key informants where social disparities occur on personal key informants. However, these obstacles are reduced over time because they use three strategies to reduce obstacles, namely passive, active, and interactive strategies.Keywords: communication obstacles, cross-cultural, cultural aspects.
Pengaruh Brand Ambassador EXO Melalui Media Sosial Instagram terhadap Gaya Hidup Konsumtif di Kalangan Pembeli Produk Nature Republic (Studi pada Komunitas EXO-L Surabaya) Septiani, Adist; Sumarah, Noorshanti; Norhabiba, Fitri
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5128

Abstract

This research aimed to determine the influence of EXO's Brand Ambassador which was analyzed by using AIDDA (Attentions theory, Interest, Desire, Decision and Action)s towards the consumptive lifestyle of the buyer of Nature Republic products.This research used quantitative methods with descriptive data types. The number of samples for this study was 67 respondents. Sampling techniques used was probability sampling. Data collection technique used was an online questionnaire for the EXO-L Surabaya community.The data analysis used was a simple linear analysis using SPSS 20 program.Based on the results it showed that the influence of the variable Brand Ambassador EXO (X) In this study towards the consumptive lifestyle (Y) buyers of Nature Republic products was 31.4%. While the remaining 68.6% could be explained by other causes.Keywords: Brand Ambassador, Consumptive Lifestyle, Nature Republic, AIDDA Theory
Fungsi Dinas Kebersihan dan Ruang Terbuka Hijau Sebagai Komunikator dalam Membangun Destination Branding Kampung Wisata Genteng Candirejo di Surabaya Permana, Anggriyan; Sumarah, Noorshanti; Romadhan, Mohammad Insan
representamen Vol 6 No 02 (2020): Jurnal Representamen Volume 6 No 02 Oktober 2020
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v6i02.4271

Abstract

Abstract  The Sanitation and Green Open Space Department as a communicator, through the Community Empowerment Sub-Division, conveyed a message to the community with one of its messages, namely to build a branding destination in the tourist village of Genteng Candirejo. Interestingly, DKRTH does not have a public relations position in its organizational structure, which makes researchers interested in knowing the DKRTH's function as a communicator in building the destination branding of the Candirejo Tile Tourism Village in Surabaya. This study uses the concept of destination brand social image patterns in the study of tourism communication as a discussion analysis knife. This research resulted in a conclusion as a DKRTH communicator trying to give an impression to the public by becoming a facilitator of communication, media relations and program assistance so that the social image of the village destination branding is getting stronger Keywords : DKRTH Function, Public Relations Activities, Destination Brand Social Image Pattern
Co-Authors Fitri Norhabiba, Fitri Irmasanthi Danadharta Mohammad Insan Romadhan Permana, Anggriyan Prasmi, Sri Muliani Septiani, Adist