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All Journal Komunikator IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora
Kencana, Woro Harkandi
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH TERPAAN FILM TOBA DREAMS DAN BRAND IMAGE SOUNTRACK FILM AUT BOI NIAN TERHADAP MINAT ATRAKSI WISATA DANAU TOBA Oisina Situmeang, Ilona Vicenovie; Kencana, Woro Harkandi
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 3 No 3 (2019): IKRAITH-HUMANIORA VOL 3 NO 3 Bulan November 2019
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (828.345 KB)

Abstract

Penelitian ini membahas tentang Pengaruh terpaan Film Toba Dreams dan BrandImage Sountrack Aut Boi Nian terhadap Minat Atraksi Wisata Ke Danau Toba. Yangmenjadi Teori dalam penelitian ini menggunakan Uses and Gratifications danmenggunakan model AIDA serta konsep komunikasi persuasip, media film, Atraksiwisata, Sountrack Film. Menggunakan paradigma Positivisme, pendekatan kuantitatifdengan sifat penelitian eksplanatif dan model penelitian survey dengan menggunakanpenarikan sampel sensus yang diambil dari remaja situmeang di Jakarta. Hasil daripenelitian ini terdapat pengaruh yang kuat antara Terpaan Film Toba Dreams danBrand Image Sountrack Aut Boi Nian Terhadap Minat Atraksi Wisata ke DanauToba. Uji hipotesis yang dilakukan menunjukkan Ha diterima dan H0 ditolak artinyaterdapat pengaruh Terpaan Film dan Brand Image terhadap Minat Atraksi Wisata keDanau Toba.
The Implementation of Mass Media Digital Platform in Indonesia Kencana, Woro Harkandi; Meisyanti, Meisyanti
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122038

Abstract

Communication technology in mass media has experienced rapid development. The implementation of digital platforms is carried out by mass media groups in facing competition between media in welcoming society 5.0. This study aims to find out the implementation of digital platforms is carried out by mass media groups in Indonesia through an umbrella perspective. The research method used qualitative approach applying data collection techniques of observation, interviews, and documentation. Interviews were conducted with the person in charge of the digital platform in the media groups. Observations were also taken in the digital platform in the media groups: TransMedia Group, MNC Group, Media Group, Viva Group, Kompas Group, Emtek Group, Jawa Post Group, Netmediatama group, and Mahaka Group. The results of this study show that the forms of the current mass media digital platforms used are websites, online media, applications, and social media. In the infrastructure of media organizations, digital platforms are a form of media group policy in converting technology, content convergence, and economic convergence. Digital platforms have also provided new low-cost income for the media as an industry as well as a two-way form of communication in forming and maintaining relationships with audiences.
Co-Authors meisyanti, meisyanti Oisina Situmeang, Ilona Vicenovie