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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL GOVERNANSI JURNAL KOMUNIKATIO QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal Software Engineering and Computer Science (IJSECS) JURNAL PENGABDIAN MASYARAKAT AKADEMISI Journal International Dakwah and Communication Karimah Tauhid
Amalia, Nadia
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Journal : JURNAL KOMUNIKATIO

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PROMOSI PERSONAL SELLING SURAT KABAR BOGOR TODAY DALAM MENARIK MINAT PEMASANG IKLAN Amalia, Nadia; Sukarelawati, Sukarelawati; Kusumadinata, Ali Alamsyah
JURNAL KOMUNIKATIO Vol. 3 No. 1 (2017): JURNAL KOMUNIKATIO
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.731 KB) | DOI: 10.30997/jk.v3i1.846

Abstract

Penelitian ini memusatkan perhatian pada promosi penjualan langsung surat kabar Bogor Todaydalam menarik minat konsumen untuk memasang iklan. Tujuan penelitian adalah untuk mengetahuipromosi personal selling surat kabar Bogor Today dalam menarik minat pemasang iklan. Jenispenelitian yang digunakan adalah kualitatif dengan menggunakan teknik pendekatan wawancaramendalam atau Depth interview. Hasil penelitian menunjukan surat kabar Bogor Today layak dalammelakukan promosi personal selling dilihat hasil uji Analisis SWOT bahwa dengan perhitunganAnalisis matrik space cenderung baik, dengan didukung proses komunikasi pemasaran, promosipersonal selling, Komunikasi persiasif, dengan tujuan untuk menimbulkan minat dari konsumen.Kata Kunci : promosi, penjualan langsung, minat pemasang iklan
Implementation Of Live Digital Marketing Communication Style Streaming Amalia, Nadia; Firliandoko, Robby; Wahyudin, Cecep; Sukarelawati, Sukarelawati
JURNAL KOMUNIKATIO Vol. 10 No. 2 (2024): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v10i2.13106

Abstract

Communication is an important aspect in carrying out daily activities, the development of communication in the era of the 21st century has seen rapid development, a rapid development revolution in digital. This development was followed by the rapid growth of internet users, as seen by the number of internet users increasing rapidly Total Population (population): 7.83 billion Unique Mobile Users: 5.22 billion (66.6% of the world's population), Internet Users: 4 .66 billion (59.5% of the world's population), Active Social Media Users: 4.20 billion (53.6% of the world's population). With the background of conflict between online and direct traders, researchers were interested in taking the title Digital Marketing Communication Style. From this number, the researcher took the aim of finding out effective communication styles. This research uses qualitative data by analyzing samples. The aim of this research is to find out the model.
Co-Authors Abdullah, Hanan Halim Afrixson Leonardo Alexzander Ain Hajawiyah Aji Santoso Al-mufid , Muhammad Dzakwan Alfin Zulfa, Agra Ali Alamsyah Kusumadinata Aminullah, Bima Anugerah, Rizky Azahro, Eneng Fatimah Barra, Ling Bramastya, Arya Cannafaro, Francisco Cinta, Nur Faisal Akbar Nasution Fauzi Mukhtar, Ahmad Rafi Firliandoko, Robby Ginung Pratidina Hardi, Bintang Badriansyah Harjanto, Atta Putra Hasan, Daffa Aulia Hermanto, Salsabilla Princess Hindarto, Djarot Indallaila Joshua, Wang Khamila, Gadizka Azzahra Endah Khoiroon, Daffa Maria Fitriah Mohammad Fadhli Nurwati Nuryadi, Duvi Pratama Oktavian, Tubagus Reza Prstyo, Bimo Eka Pudjaswara, Ryan Aditya Ramadhani Mahendra Kusuma Rumardani , Alya Santoso, Raihan Fadhilah saputra, egi adi Sukarelawati, Sukarelawati Swarna , Muhamad Fauzi Syahbni , Muhammad Rafli Umar, Sabrina Mubarak Vieraca Recaron Aldolyn Wahyudin, Cecep Wardhani, Armania Putri Wiratama, Gio Yusa, Naufal