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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Afrixson Leonardo Alexzander
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemanfaatan Website Desa dalam Upaya Optimalisasi Pemasaran Produk UMKM di Desa Karanglo Kabupaten Jombang Amalia, Nadia; Vieraca Recaron Aldolyn; Mohammad Fadhli; Afrixson Leonardo Alexzander; Ramadhani Mahendra Kusuma
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 3 (2024): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i3.894

Abstract

Kegiatan penyuluhan digitalisasi Usaha Kecil Menengah Mikro (UMKM) berbasis website merupakan upaya pengomtimalisasian pemasaran produk-produk UMKM yang ada di Desa Karanglo Kabupaten Jomabang. Kegiatan ini merupakan kolaborasi antara mahasiswa KKNT SDG’S UPNVJT dengan pihak UMKM dan perangkat desa. Tujuan dari kegiatan ini adalah untuk mempromosikan daya yang ada di desa Karanglo dan membuat website desa berupa literasi digital, pengelolaan website desa, pemahaman strategi pemasaran online (e-commerce) dan mengkomunikasikan UMKM untuk memberikan fungsionalitas produk. Hasil dari kegiatan ini adalah menciptakan lingkungan yang mendukung pengembangan keterampilan pemasaran digital dan online bagi UMKM, dan membantu UMKM di desa Karanglo di Kabupaten Jomban untuk mempromosikan produknya menggunakan website desa dan strategi pemasaran digital.
Menilai Kinerja Keuangan Dengan Analisis Rasio Likuiditas Pada PT Bank Negara Indonesia Pada Tahun 2019-2020 Nur Anis Machfudloh; Afrixson Leonardo Alexzander; Renny Oktafia
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 2 (2024): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i2.2346

Abstract

Banking is an industry in the financial sector which can be interpreted as the backbone of the economic and financial system in Indonesia as well as being a channel of funds to the community in order to achieve equitable development, and to assess the financial performance of a bank you can look at its financial reports as an indicator. Financial reports are transactions in and out of banking with monetary and economic value which are recorded in a report. The aim of this research is to analyze the increase or decrease in Bank Negara Indonesia's financial reports for the 2020 period using descriptive and quantitative methods using the liquidity ratio method as a measuring tool. The results of research on liquidity ratios at Bank BNI for the 2019-2020 period show that BNI's CR calculations in 2019 and 2020 are below the ideal standard (100% or 1:1), but not below the minimum standard (80% or 0.8 :1)2. In 2019 and 2020, BNI's CR value cannot be considered to have a poor level of liquidity. BNI's QR value in 2019 was 10.0% and in 2020 it was 10.1%. Ideally, QR is 100% or 1:1, and the minimum is 80% or 0.8:1. If the QR is below the predetermined standard, then the level of liquidity is considered to be poor. In 2019, BNI's LDR value was 89.0%, which is below the ideal standard (94.75%). In 2020, BNI's LDR value was 79.5%, which is lower than the minimum standard (93.75% - 97.50%) and the ideal standard (94.75%). Based on this data, BNI's liquidity level in 2019 and 2020 is limited and cannot be considered good.
Co-Authors Amalia, Nadia Mohammad Fadhli Nur Anis Machfudloh Ramadhani Mahendra Kusuma Renny Oktafia Vieraca Recaron Aldolyn