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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal BISNIS & KEWIRAUSAHAAN Indonesian Journal of Cultural and Community Development Jurnal Indonesia Sosial Sains Paradoks : Jurnal Ilmu Ekonomi Jurnal Bisnis dan Kewirausahaan
Rosmina Hiola
Universitas Ichsan Gorontalo
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
PENGARUH VARIABEL KARAKTERISTIK INDIVIDU, MOTIVASI KERJA DAN SISTEM IMBALAN TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN SUPERMARKET DI KOTA GORONTALO Rosmina Hiola
Jurnal Bisnis dan Kewirausahaan Vol. 5 No. 1 (2016): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The research objective to be achieved is to determine the characteristics of the individual, motivation and reward system on the performance of employees at six supermarket companies in the city of Gorontalo. The sample was 342 out of a population of all employees, amounting to 2367 people. Data collection techniques, interviews were conducted using a model questionnaire and observation techniques. To examine the relationship models used analysis tool capable of simultaneously explaining the relationship is by using path analysis. Results of this study suggests that individual characteristic variable (X1) partially affect the performance of employees is 0.619, or approximately 61.9% and the effect of work motivation (X2) partially affect the performance of employees is 0.704, or approximately 70.4%, system variables in return for partial influence on the performance of employees is 0.724, or approximately 72.4%. collectively contribute - together (simultaneously) variables individual characteristics, (X1) and motivation (X2) and a system of rewards (X3) on employee performance (Y) by 76% and the remaining 24% is determined by variables - variables not examined , the work environment, organizational characteristics.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN KONSUMEN DI HOTEL SUMBER RIA KOTA GORONTALO Rosmina Hiola
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 1 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The purpose of this research is to know and analyze the influence of service marketing mix to customer satisfaction at Sumber Ria Hotel Gorontalo City. Either simultaneously or partially. The analytical method used is path analysis or path analysis. Based on the results of this study, the first hypothesis proposed said that the Variables of Service Marketing Mix consisting of People (X1), Physical Evident (X2), Process (X3) simultaneously have a positive and significant effect on customer satisfaction at Hotel Sumber Ria Kota Gorontalo. The second hypothesis that People Variables (X1) partially have a positive and significant impact on customer satisfaction in Hotel Sumber Ria Kota Gorontalo. The third hypothesis that Physical Evident Variables (X2) partially have a positive and significant impact on customer satisfaction at Hotel Sumber Ria Kota Gorontalo. The fourth hypothesis that Process Variables (X3) partially have a positive and significant impact on customer satisfaction at Sumber Ria Hotel Gorontalo.
Co-Authors Melinda Ibrahim Muammar Zainuddin ST. HAISAH