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All Journal MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat IPTEKS JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Pengabdian Masyarakat Manage National Multidisciplinary Sciences Journal Of Humanities Community Empowerment Jurnal Spektrum Komunikasi Jurnal Bisnis dan Komunikasi Digital
Susanti, Ari
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Physics Public Health Social Sciences

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REPRESENTASI BRAND ISLAMI DALAM PRODUK KOPI (ANALISIS SEMIOTIKA ROLAND BARTHES PADA BRAND PRODUK KOPI) Susanti, Ari; Firdausi, Nabila Alifiana
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 3, No 1 (2019): Mediakom Vol 03, No 01, Agustus 2019
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.167 KB) | DOI: 10.32528/mdk.v3i1.2411

Abstract

Brand is the important thing in the process of buying a product. The majority of the Indonesia population is Muslim. Many products in the market are doubtful about the level of halalness. This study examines the representation of Islamic brands of coffee products to influence purchasing decisions. Although many factors influence purchasing decisions such as price and taste, the focus of research remains on Islamic brands. This study is entitled Representation of Islamic Brands in Coffee Products - Roland Barthes's Semiotic Analysis of Coffee Product Brands Sakinah. The Semiotic Roland Barthes approach which is the basis of the analysis of this research is because many cultural elements will be involved. This qualitative research approach with analytical triangulation techniques which are data triangulation, method triangulation and theory triangulation. The results of this study are Islamic brands be easily accepted by the Indonesian market, which is predominantly Muslim. By using Islamic brands that have an impact on consumer confidence in the halalness of the product. In addition, using familiar words such as Sakinah will speed up the process of receiving products in the community. Thus, it will be easily to promoting products in the Indonesia because Islamic brands similar with halal food.
GAMBAR BERCERITA RAMAH BERKATA Representasi Keteladanan dalam Gambar Bercerita di Dongeng Anak Corona Series Ari Susanti
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 4, No 2 (2021): Mediakom Vol 04, No 02, Februari 2021
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v4i2.5861

Abstract

Fairy tale is one of the communication media to convey messages through stories so that they are easily understood by children. This research discusses the Dongeng Corona Series 2 by "Clean and Healthy Lifestyle Habits" which the duration of this video is 7 minutes 25 seconds can be accessed at YouTube channel in https://www.youtube.com/watch?v=kuxhgFw8648.  This study aims to discuss the meaning of exemplary and messages contained in the Dongeng Corona Series 2, where this fairy tale was created as a form of concern for the Central Java Human Initiative and Kak Kempho's Picture Story Studio in fighting Covid 19 by providing education to children through fairy tales. This research method uses semiotic analysis for picture messages and in-depth interviews with Kak Kempho to explore further data through zoom meetings. The research findings show that the role of the storyteller as a communicator as a determining factor for messages conveyed in fairy tales will be well received by communican. Some of these defining conditions are that the storyteller knowledge and the storyteller has a way to tell about a theme more easily for both children and parents to understand. Fairy tales also help people to explain those that are difficult to explain. The hope is that fairy tales can help people carry out a mental revolution from an early age.
REPRESENTASI BRAND ISLAMI DALAM PRODUK KOPI (ANALISIS SEMIOTIKA ROLAND BARTHES PADA BRAND PRODUK KOPI) Ari Susanti; Nabila Alifiana Firdausi
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 3, No 1 (2019): Mediakom Vol 03, No 01, Agustus 2019
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v3i1.2411

Abstract

Brand is the important thing in the process of buying a product. The majority of the Indonesia population is Muslim. Many products in the market are doubtful about the level of halalness. This study examines the representation of Islamic brands of coffee products to influence purchasing decisions. Although many factors influence purchasing decisions such as price and taste, the focus of research remains on Islamic brands. This study is entitled Representation of Islamic Brands in Coffee Products - Roland Barthes's Semiotic Analysis of Coffee Product Brands Sakinah. The Semiotic Roland Barthes approach which is the basis of the analysis of this research is because many cultural elements will be involved. This qualitative research approach with analytical triangulation techniques which are data triangulation, method triangulation and theory triangulation. The results of this study are Islamic brands be easily accepted by the Indonesian market, which is predominantly Muslim. By using Islamic brands that have an impact on consumer confidence in the halalness of the product. In addition, using familiar words such as Sakinah will speed up the process of receiving products in the community. Thus, it will be easily to promoting products in the Indonesia because Islamic brands similar with halal food.
PROMOSI EDUWISATA PUSAT PENELITIAN KOPI DAN KAKAO INDONESIA DI KABUPATEN JEMBER Ari Susanti
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): Mediakom Vol 01, No 02, Februari 2018
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v1i2.1577

Abstract

Penelitian ini berfokus pada promosi eduwiwata yang dikembangkan oleh Pusat Penelitian Kopi dan Kakao Indonesia (Puslitkoka). Eduwisata Coffee and Cacao Science Techno Park (CCSTP) ini diresmikan pada bulan Mei 2016 ini. Dalam kurun waktu 18 bulan telah banyak dikunjungi masyarakat dan menjadi objek wisata alternatif bagi masyarakat Jember dan sekitarnya. Pe neliti tertarik mengkaji komunikasi pemasaran terpadu yang dikembangkan oleh Pusat Penelitian Kopi dan Kakao Indonesia dalam mempromosikan eduwisata. Metode penelitian yang digunakan adalah analisis kualitatif deskriptif dimana peneliti menjabarkan berbagai alat promosi yang dikembangkan Puslitkoka. Teknik pengambilan data dilakukan dengan cara melakukan wawancara mendalam pada pengelola Eduwisata CCSTP Puslitkoka dengan teknik analisis data menggunakan triangulasi baik data, metode dan teori. Hasil penelitian adalah strategi komunikasi pemasaran terpadu yang digunakan CCSTP antara lain komunikasi personal (promosi dari mulut ke mulut), media sosial IWJ dan personal selling (melakukan presentasi ke sekolah-sekola, lembaga pemerintah dan perusahaan. Diantara tiga alat promosi ini yang paling efektif adalah komunikasi personal dimana pendekatan personal dalam lebih mempersuasi calon pengunjung secara optimal. Kata kunci : Komunikasi Pemasaran Terpadu, Eduwisata, Puslitkoka
ANALISIS TEKSTUAL BRAND TELUK LOVE MENJADI DESTINASI WISATA POPULER DI KABUPATEN JEMBER Ari Susanti
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 2, No 1 (2018): Mediakom Vol 02, No 01, Agustus 2018
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v2i1.1836

Abstract

Love Bay, which is located in Payangan Hamlet, Sumberrejo Village, Ambulu District, Jember Regency, is one of the most popular tourist destinations today. The word "Love" is taken from English which means love. The bay shape which resembles a heart is the first thing why the name of “Love Bay” is given to. Why is the Love Bay Brand chosen, among many words like Teluk Cinta, Teluk Hati, Teluk Asmara and others? Therefore, the researcher is interested in analyzing the Brand of Love Bay. This research entitled Textual Analysis of the Brand of Love Bay Becomes a Popular Tourist Destination in Jember Regency was studied using a qualitative descriptive approach using textual analysis techniques. The results of this study are the word "love" in Love Bay has a higher prestige value because it is considered slang and contemporary. From the business perspective, the word "love" is easier to remember as a product brand, it also has a higher selling value because it is very familiar to the public, especially young the juvenile. In addition, the society's perceptions of the word "love" vary in giving rise for the high curiosity and the major attraction for tourists on visiting Love Bay. The role of social media has become one of the factors of success in branding Love Bay as the popular tourist destination in Jember Regency. Keywords: Textual analysis, brand, a tourist destination
DRAKOR RASA KOPIKO (Analisis Komunikasi Pemasaran Kopiko Pada Drama Korea Vincenzo Ari Susanti
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 5, No 1 (2021): Mediakom Vol 05, No 01, Agustus 2021
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v5i1.7218

Abstract

Kopiko is a coffee-flavoured candy brand from Indonesia produced by PT Mayora Indah Tbk. The appearance of the Kopiko candy advertisement in the Korean drama Vincenzo had made Indonesian audiences excited. Although Kopiko's products are known to several countries and produce advertisements regularly, Indonesians are indifferent and don't even know about it. This phenomenon is interesting to study from the aspect of marketing communication where Kopiko tries to use alternative marketing strategies by becoming a sponsor in a Korean Drama. This study uses a qualitative descriptive method by analyzing the phenomenon of kopiko advertisements that appear in the Korean drama Vincenzo widely and clearly. Korean dramas have been accepted by the Indonesian people, especially their fans. In this study, it was found that the number of Korean drama fans in Indonesia, Kopiko's reputation, the impact of staying at home during the Covid 19 pandemic until the trade cooperation between Indonesia and South Korea was signed further paved the way for Kopiko to become a sponsor in the Korean drama Vincenzo 2021. 
Pelatihan Komunikasi Yang Efektif Melalui Mendongeng Pangan Islami Ari Susanti; Sudahri Sudahri
Jurnal Pengabdian Masyarakat Manage Vol 2, No 1 (2021): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.111 KB) | DOI: 10.32528/jpmm.v2i1.5003

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman dan ketrampilan praktis kepada guru tentang mendongeng. Saat ini, anak dibuai dengan kecanggihan teknologi bahkan menjadi candu. Tantangan baru bagi pendidik baik guru dan orang tua untuk mengalihkan perhatian anak-anak dari smartphone yang menawarkan menawarkan permainan beragam juga tontonan yang bervariasi tanpa batas usia. Di sisi lain, budaya mendongengmulai berkurang karena tidak memiliki keahlian dalam menyampaikan pesan cerita juga kekurangan objek cerita. Melalui pelatihan mendongeng ini, peserta diberi bekal bahwa tema dongeng tidak hanya seputar cerita fantasi, dunia binatang dan legenda, tetapi masih banyak cerita sehari-hari yang menarik dibuat dalam versi dongeng. Pelatihan ini bekerjasama dengan Ikatan Guru Raudhatul Afthal Kecamatan Kaliwates, RA Ulul Albab dan Lembaga Penelitian dan Pengabdian Masyarakat Universtas Muhammadiyah Jember dengan jumlah total peserta 54 orang. Materi yang diberikan dalam pelatihan ini meliputi bagaimana berkomunikasi yang efektif melalui mendongeng, teknik medongeng baik olah suara, olah tubuh, olah rasa, ekspresi dan acting serta langsung diadakan simulasi mendongeng dengan pementasan sederhana yang dilakukan oleh peserta. Dengan demikian, pelatihan ini dapat diterapkan langsung di sekolah masing-masing.
Festival Desa Slateng Sebagai Upaya Branding Image Potensi Desa Ari Susanti; Baits Shalu Chandani Kalia
JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Vol 2, No 2 (2021): Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.776 KB) | DOI: 10.32528/jiwakerta.v2i2.6730

Abstract

Festival Desa Slateng yang dilaksanakan pada hari Sabtu, 22 Februari 2020. Festival Desa Slateng yang diadakan oleh Mahasiswa KKN 29 Universitas Muhammadiyah Jember ingin mengatasi masalah yang ada di Desa Slateng mengenai produk lokal yang ada di Desa Slateng. Potensi produk lokal yang ada di Desa Slateng begitu beragam diantaranya, Batik, Kopi Pesantren, klepon buah, serabi sayur, dan kripik singkong. Sehingga dengan diadakannya Festival Slateng dapat memperkenalkan serta membantu dalam branding produk lokal melalui bazar yang diadakan pada acara Festival Desa Slateng. Sehingga produk tersebut dapat dikenal oleh masyarakat Slateng maupun masyarakat luar. Selain produk lokal target yang dicapai adalah dapat memperkenalkan dan menjembatani bakat dari adik-adik dan masyarakat Desa Slateng melalui pentas seni yang ada di Festival Desa Slateng. 
Sosialisasi Bahaya Cyberbullying Pada Remaja (Perspektif Islam Dan Patologi Sosial) Ari Susanti; Sudahri Sudahri
Jurnal Pengabdian Masyarakat IPTEKS Vol 6, No 1 (2020): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jpmi.v6i1.3343

Abstract

Pengabdian ini digagas untuk meningkatkan pemahaman kepada remaja tentang bahaya cyberbullying. Era digital yang bergerak cepat membawa dampak pada perilaku masyarakat bila tidak siap menghadapi perubahan jaman. Dalam pengabdian ini ditujukan kepada anak-anak Panti Asuhan Budi Mulia Jember yang berjumlah 30 orang dengan berbagai usia dari 10 tahun hingga 18 tahun. Usia remaja adalah usia yang labil dalam pergaulan. Oleh karenanya, sosialisasi bahaya cyberbullying penting dilakukan. Selain itu, memberikan materi sosialisasi ini akan bermanfaat bagi anak-anak Panti Asuhan Budi Mulia Jember sebagai bahan dakwah mereka dalam menegak nilai-nilai Islam dengan berkata tidak pada cyberbullying. Dalam pengabdian ini, ada bebeapa materi yang dipaparkan oleh narasumber yaitu Ibu Ari Susanti dan Bapak Sudahri tentang apa itu bullying dan cyberbullying, cyberbullying sebagai penyakit sosial dan pandangan Islam tentang bullying. Wabah Covid 19 berdampak pada pelaksanaan pelatihan dilakukan secara daring melalui youtube channel.
ANALISIS MEDIA SIBER PADA SIARAN LANSUNG VIRTUAL YOUTUBER AYUNDA RISU Kukuh Pribadi; Zeinel Arfin Sadiq; Ari Susanti
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 5, No 2 (2022): Mediakom Vol 05, No 02, Februari 2022
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v5i2.8391

Abstract

With the creation of cyber media, nowadays almost everyone is able to do their own live broadcast. For example, today almost everyone is able to broadcast live through cyber media such as Instagram, Twitch, YouTube, Discord, and others. The fact is that today many people who work full-time and make a living are livestreamers or what can be called live broadcasters. One of the platforms that is widely used for live broadcasts is YouTube, actors who play a role in live broadcasts on YouTube are known as livestreamer youtubers. This phenomenon eventually created the term Virtual YouTuber (VTuber) or can be called a virtual YouTuber. This study aims to analyze Ayunda Risu's live broadcast. Virtual ethnography is a method used to investigate entities (users) on the internet and when these entities (users) explore when using the internet, there is a method that is able to describe this through the Cyber Media Analysis Method. Ayunda Risu's live broadcast content contains interesting and non-stale content and is monotonous to watch. So the findings from the Cyber Media Analysis on Ayunda Risu's Live Broadcast, it was found that when the Comivuro Virtual 1 and Comivuro Virtual 2 events were held, Ayunda Risu was able to replace humans as the master of ceremonies and grab the attention of the Japanese culture fandom in Indonesia.
Co-Authors Ahmad Izzuddin Alfin Wafiaadin Fadhlan Ramdhani Baits Shalu Chandani Kalia Firdausi, Nabila Alifiana Ghifari Aulia Ansa Kukuh Pribadi Nabila Alifiana Firdausi Zeinel Arfin Sadiq