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juhaeri, Juhaeri
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Journal : Ilmu Administrasi Publik

 1 
Effect of Promotion and Price on Customers' Purchase Interests at PT Sumber Cipta Multiniaga, South Jakarta Branch Juhaeri, Juhaeri
Jurnal Ilmiah Ilmu Administrasi Publik Vol 10, No 1 (2020)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.181 KB) | DOI: 10.26858/jiap.v10i1.13567

Abstract

This study aims to determine the effect of promotion and price on customer buying interest at PT. Sumber Cipta Multiniaga South Jakarta Branch. The method uses explanatory research and hypothesis testing with survey techniques, by distributing questionnaires using a saturated sampling technique of 100 respondents. The analytical tool used is descriptive and verification analysis or inverential with the test instruments and classical assumptions. The statistical analysis uses multiple regression tests, correlation coefficient values, coefficient of determination and hypothesis testing. The results of the study are promotion and a significant positive effect with a correlation of 0.576 and determination of 33.2%. Hypothesis testing obtained ρ value 0,000 <0.05. Price has a positive and significant effect on customer buying interest, with a correlation value of 0.645 and a determination of 41.6%. Hypothesis testing obtained ρ value 0,000 <0.05. Promotion and price simultaneously have a positive and significant effect on customer buying interest with a correlation value of 0.695 and a determination of 48.3% while the remaining 53.1% is influenced by other factors not examined. Hypothesis testing obtained ρ value 0,000 <0.05.This study aims to determine the effect of promotion and price on customer buying interest at PT. Sumber Cipta Multiniaga South Jakarta Branch. The method uses explanatory research and hypothesis testing with survey techniques, by distributing questionnaires using a saturated sampling technique of 100 respondents. The analytical tool used is descriptive and verification analysis or inverential with the test instruments and classical assumptions. The statistical analysis uses multiple regression tests, correlation coefficient values, coefficient of determination and hypothesis testing. The results of the study are promotion and a significant positive effect with a correlation of 0.576 and determination of 33.2%. Hypothesis testing obtained ρ value 0,000 <0.05. Price has a positive and significant effect on customer buying interest, with a correlation value of 0.645 and a determination of 41.6%. Hypothesis testing obtained ρ value 0,000 <0.05. Promotion and price simultaneously have a positive and significant effect on customer buying interest with a correlation value of 0.695 and a determination of 48.3% while the remaining 53.1% is influenced by other factors not examined. Hypothesis testing obtained ρ value 0,000 <0.05.
Co-Authors Ade Ridwan Ahidin, Udin Andhika, Elang Kristi Dana, Dana Dewi, Anteng Gustiana Diana, Eka Yusti Didi Sunardi Fauziah, Evi Febianto, Danang Haryoko, Ugeng Budi Imam Sofi’i Ismail, Fauzan Rahman Kautsarzafira, Kautsarzafira Mudzakir, Muhammad Novia Susanti Nursyifa, Aulia Paeno, Paeno Pamungkas, Abdul Haris Priyanto Priyanto Romasturia, Deni Sahroni, Sahroni Sibarani, Maretno Siti Chodijah Sokhibi, Sokhibi Sudaryana, Yayan Sugiyanto - Susanti Susanti Uswatun Chasanah Wijayanti, Nur zulfitra, Zulfitra