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All Journal PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA
Wardana Yasa, I Ketut
Institut Hindu Dharma Negeri Denpasar
Social Sciences

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Tradisi Magoak-Goakan pada Nyepi Desa Sebagai Potensi Daya Tarik Wisata Spiritual Di Desa Tambakan Kecamatan Kubutambahan Kabupaten Buleleng. Wardana Yasa, I Ketut
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 3, No 1 (2018): Peran Komunitas Lokal dalam Pariwisata
Publisher : Institut Hindu Dharma Negeri Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.04 KB) | DOI: 10.25078/pba.v3i1.595

Abstract

The tourism development such as beach, mountain, temples, and dance or other tourist attractions are ussual we can see in Bali. But one of the most rare tradition which is carried out by the peoples in Tambakan Village is Megoak Goakan as part of Silent day Ceremony which is held every one year. This tradition was held from Ngurah Panji Sakti Kingdom in Buleleng. Big potenstion to make this tradition as one of the tourist attraction, which can be held everyday. Tambakan Village has a strategic location. It close to Penelokan, one route to sangeh, plaga, Tukad Bangkung, bagus Agro to penelokan. The asumtion that the development of this tradition can increase the social income for the peoples in Tambakan Village in the future.
Strategi Pemasaran Agrowisata Royal Cocoa sebagai Wisata Edukasi di Banjar Wongaya Beten Mengesta Kecamatan Penebel Kabupaten Tabanan Hita Rihati, Ni Luh Gde; Tary Puspa, Ida Ayu; Wardana Yasa, I Ketut
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019)
Publisher : Institut Hindu Dharma Negeri Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.097 KB) | DOI: 10.25078/pba.v4i2.1119

Abstract

Based on this research, Royal Cocoa Agrotourism as Educational Tourism has good tourism potential to be marketed.  But, this tourism has not maximized its marketing in market expansion and technology. So, This research is aimed to recognize the marketing strategy of Royal Cocoa Agrotourism located in Banjar Wongaya Betan. The method used in the research is qualitative and quantitative research (mixed methods) using marketing theory and consumer theory. Data collected through observation, interviews, questionnaires, documentation and literature study. Then the data is analyzed using discussing Internal External, SWOT Analysis, and satisfaction analysis. The results of this research indicate that the analysis of the internal-external matrix (IE) the position of Royal Cocoa Agro Tourism is in cell IV where it grows and builds. While based on the SWOT analysis, the strategies that can be formulated are as follows: Promotion of Technology-Based Media, Improving road access, Increasing the Government's role, and Increasing cooperation with other parties. While the data analysis of tourist satisfaction towards tourists is less satisfied with the marketing of The Royal Cocoa Tourism Agro. Therefore, the marketing strategy in Royal Cocoa to increasing the level of visits in meeting tourist satisfaction is recommended using grand strategy and alternative strategies that have been formulated in this research.Keywords: Marketing Strategy, Agro Tourism, Educational Tourism
Tradisi Magoak-Goakan pada Nyepi Desa Sebagai Potensi Daya Tarik Wisata Spiritual Di Desa Tambakan Kecamatan Kubutambahan Kabupaten Buleleng. Wardana Yasa, I Ketut
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 3, No 1 (2018): Peran Komunitas Lokal dalam Pariwisata
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pba.v3i1.595

Abstract

The tourism development such as beach, mountain, temples, and dance or other tourist attractions are ussual we can see in Bali. But one of the most rare tradition which is carried out by the peoples in Tambakan Village is Megoak Goakan as part of Silent day Ceremony which is held every one year. This tradition was held from Ngurah Panji Sakti Kingdom in Buleleng. Big potenstion to make this tradition as one of the tourist attraction, which can be held everyday. Tambakan Village has a strategic location. It close to Penelokan, one route to sangeh, plaga, Tukad Bangkung, bagus Agro to penelokan. The asumtion that the development of this tradition can increase the social income for the peoples in Tambakan Village in the future.
Implikasi Upacara Masegeh di Pura Prajapati Desa Pakraman Tambakan pada Penguatan Aspek-Aspek Ekonomi Pariwisata Wardana Yasa, I Ketut
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 2, No 2 (2017)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pba.v2i2.844

Abstract

Human beings have three debts according to the teachings of Hinduism called tri rna and these debt must be paid in his lifetime. Man in debt of God is paid with Dewa Yajña. Humans owe to parents; ancestors are paid with Pitra Yajña. Human in debt with teachers or rsi yajna can be paid by Rsi Yajña. Humans who have debts will try to immediately pay them. Similarly, the debt owned by a person or a family either to his ancestors or to God will always be paid in accordance with their ability through yajña (a sincere sacrifice). Yajna ceremony in the form of masegeh ceremony has an impact on strengthening the aspects of the economy and aspects of tourism development in the Village Pakraman Tambakan.
Tradisi Magoak-Goakan pada Nyepi Desa Sebagai Potensi Daya Tarik Wisata Spiritual Di Desa Tambakan Kecamatan Kubutambahan Kabupaten Buleleng. Wardana Yasa, I Ketut
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 3, No 2 (2018): Komodifikasi Budaya dalam Pariwisata
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pba.v3i2.604

Abstract

The tourism development such as beach, mountain, temples, and dance or other tourist attractions are ussual we can see in Bali. But one of the most rare tradition which is carried out by the peoples in Tambakan Village is Megoak Goakan as part of Silent day Ceremony which is held every one year. This tradition was held from Ngurah Panji Sakti Kingdom in Buleleng. Big potenstion to make this tradition as one of the tourist attraction, which can be held everyday. Tambakan Village has a strategic location. It close to Penelokan, one route to sangeh, plaga, Tukad Bangkung, bagus Agro to penelokan. The asumtion that the development of this tradition can increase the social income for the peoples in Tambakan Village in the future.
Strategi Pemasaran Agrowisata Royal Cocoa sebagai Wisata Edukasi di Banjar Wongaya Beten Mengesta Kecamatan Penebel Kabupaten Tabanan Hita Rihati, Ni Luh Gde; Tary Puspa, Ida Ayu; Wardana Yasa, I Ketut
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pba.v4i2.1119

Abstract

Based on this research, Royal Cocoa Agrotourism as Educational Tourism has good tourism potential to be marketed.  But, this tourism has not maximized its marketing in market expansion and technology. So, This research is aimed to recognize the marketing strategy of Royal Cocoa Agrotourism located in Banjar Wongaya Betan. The method used in the research is qualitative and quantitative research (mixed methods) using marketing theory and consumer theory. Data collected through observation, interviews, questionnaires, documentation and literature study. Then the data is analyzed using discussing Internal External, SWOT Analysis, and satisfaction analysis. The results of this research indicate that the analysis of the internal-external matrix (IE) the position of Royal Cocoa Agro Tourism is in cell IV where it grows and builds. While based on the SWOT analysis, the strategies that can be formulated are as follows: Promotion of Technology-Based Media, Improving road access, Increasing the Government's role, and Increasing cooperation with other parties. While the data analysis of tourist satisfaction towards tourists is less satisfied with the marketing of The Royal Cocoa Tourism Agro. Therefore, the marketing strategy in Royal Cocoa to increasing the level of visits in meeting tourist satisfaction is recommended using grand strategy and alternative strategies that have been formulated in this research.Keywords: Marketing Strategy, Agro Tourism, Educational Tourism
Co-Authors Hita Rihati, Ni Luh Gde IDA AYU TARY PUSPA