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PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI BARBERSHOP ‘X’ KOTA PADANG Abdilla, Mohammad; Husni, Erdasti
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 4, No 2 (2018): Volume IV No. 2 April 2018
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v4i2.688

This study aims to determine the effect of price perception and service quality partially and simultaneously in Barbershop 'X' Padang city in 2017. The sample of 138 people with purposive sampling technique using Chocran formula. Research data is quantitative scale Likert score 1 - 5 collected by questionnaire. Analysis of data using multiple linear regression using SPSS for windows version 19 program. Before the data processed first tested the validity and reliability test. All indicators of price perceptions, service quality and purchasing decisions are valid because r count > r table = 0.197 and reliable because all values of Cronbach's Alpha > alpha = 0.60. Likewise all the classical assumptions of normality, multicolinearity and heteroscedasticity are met so that research data worthy of use. Multiple linear regression equation Y = 5.276 + 0.427X1 + 0.504X2 + e where service quality is more dominant influence purchasing decision than price perception. The relation of price perceptions, service quality with purchasing decision r = 0.632 (strong) and adjusted R square 0.517 where purchasing decision is explained by price perception and service quality 51.7% and the rest 48.3% influenced by other factors not included in research model. The research hypothesis is partially accepted at 5% significance level because p value 0.026 < 0.05 and p value 0.033 < 0.05 also simultaneously because F arithmetic > F table (43.627 > 3.257Keywords : price perception, service quality and purchase decision

Pengaruh Inflasi, Kebijakan Moneter dan Pengangguran Terhadap Perekonomian Indonesia Yenni Del Rosa; Imran Agus; Mohammad Abdilla
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 21 No 2 (2019): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was determine the effect of macro economics are inflation, interest rate, unemployment and growth of economics in Indonesia. This data used are time series data from 2000 – 2018 per semester. The amount of adjusted R square is 0,51026 = 51,026% which means that independent variables can explain changes in economics growth variables of 51,026% while the rest of 48,974% explained by other factors in this study. This research shows only interest rate and unemployment variables influence significantly to economics of growth and inflation is no influence significantly to economics of growth in Indonesia with multiple linier regression equation Y = -1,80733 – 0,18059X1 + 0,14194X2 + 1,26385 X3 + e.

Analisis Efektifitas dan Efisiensi Pajak Daerah, Retribusi Daerah dan Kontribusinya Terhadap Pendapatan Asli Daerah Kota Bukittinggi Yenni Del Rosa; Ingra Sovita; Mohammad Abdilla
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 22 No 2 (2020): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v22i2.141

ABSTRACT The purpose of this study was to determine the effectiveness and efficiency ratios of local taxation, local user fees and the ratio of their contribution to the PAD of Bukittinggi in 2014 - 2018. The research data were time series data (secondary data) collected through library research and analyzed using quantitative descriptive analysis. The results showed the ratio of the effectiveness of the average local tax and the ratio of the average efficiency of the local tax of Bukittinggi 98.86% (classified as effective and efficient). The ratio of the effectiveness of the average regional retribution and the ratio of the average efficiency of the regional levy of the city of Bukittinggi 108.91% (classified as very effective and very efficient). The ratio of the average contribution of local taxes to the Bukittinggi municipal PAD 42.58% (quite good) and the ratio of the average contribution of the regional levies to the Bukittinggi city PAD 28.10% (classified as moderate). ABSTRAK Tujuan penelitian untuk mengetahui rasio efektifitas dan rasio efisiensi pajak daerah, retribusi daerah dan rasio kontribusinya terhadap PAD kota Bukittinggi tahun 2014 – 2018. Data penelitian berupa data time series (data sekunder) dikumpulkan melalui library research dan dianalisis menggunakan analisis deskriptif kuantitatif. Hasil penelitian menunjukkan rasio efektifitas rata-rata pajak daerah dan rasio efisiensi rata-rata pajak daerah kota Bukittinggi 98.86% (kategori efektif dan efisien). Rasio efektifitas rata-rata retribusi daerah dan rasio efisiensi rata-rata retribusi daerah kota Bukittinggi 108.91% (tergolong sangat efektif dan sangat efisien). Rasio kontribusi rata-rata pajak daerah terhadap PAD kota Bukittinggi 42.58% (cukup baik) dan rasio kontribusi rata-rata retribusi daerah terhadap PAD kota Bukittinggi 28.10% (sedang).

Keputusan Pembelian Online Saat Pandemi Covid 19 di Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas Mohammad Abdilla; Imran Agus
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 23 No 1 (2021): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v23i1.207

This study aims to identify the behavior of online purchasing decisions by students during the Covid 19 pandemic at the Faculty of Economics and Business, Dharma Andalas University. The study population was 1,132 people and a sample of 296 people used the Slovin formula with the sampling technique using proportional sampling allocation. Data collection techniques using documentation studies, surveys and questionnaires obtained through field research. Data analysis was performed by multiple linear regression analysis. Before the data is analyzed, first the instrument test and classical assumption are tested. The research hypothesis was tested partially and simultaneously at the 5% significance level. The results showed that partially and simultaneously needs (X1), lifestyle (X2), ease to use (X3) and quality of information (X4) significantly influence purchasing decisions (Y), ABSTRAK Penelitian ini bertujuan untuk mengidentifikasi perilaku keputusan pembelian online olah mahasiswa saat pandemi covid 19 di Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas. Populasi penelitian sebanyak 1.132 orang dan sampel 296 orang menggunakan rumus Slovin dengan teknik pengambilan sampel secara alokasi proportional sampling. Teknik pengumpulan data menggunakan studi dokumentasi, survei dan angket yang diperoleh melalui field research. Analisa data dilakukan dengan analisis regresi linier berganda. Sebelum data dianalisis terlebih dahulu dilakukan uji instrumen dan uji asumsi klasik. Hipotesis penelitian diuji secara parsial dan simultan pada tingkat signifikansi 5%. Hasil penelitian menunjukan bahwa kebutuhan (X1), gaya hidup (X2), kemudahan (X3) dan kualitas informasi (X4) berpengaruh secara signifikan terhadap keputusan pembelian (Y)

Literasi Keuangan dan Literasi Digital UMKM Kuliner Kota Padang Sebagai Penggerak Pemulihan Ekonomi Masa Pandemi Global Covid 19 Yenni Del Rosa; Idwar Idwar; Mohammad Abdilla
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 24 No 1 (2022): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v24i1.352

The purpose of the study was to look at the effect of financial literacy and digital literacy on the turnover of culinary SMEs in Padang City during the covid 19 pandemic partially and simultaneously. The research method used an associative method with a quantitative approach. The research population was 371 samples, 193 were taken by purposive sampling. Data collection techniques with field research, interviews, observations and questionnaires. All research variables meet all instrument tests and classical assumption tests. The results of the multiple linear regression equation obtained Y = 1.657 + 0.539X1 + 0.723X2 + e. Testing the hypothesis partially and simultaneously at a significance level of 5% shows that financial literacy and digital literacy have a significant positive effect on the turnover of culinary SMEs in the city of Padang. The correlation between financial literacy and digital literacy with culinary SMEs turnover is 0.796 (strong), R2 = 0.633 and Adjusted R square = 0.625 ABSTRAK Tujuan penelitian melihat pengaruhliterasi keuangan dan literasi digital terhadap omset UMKM kuliner kota Padang saat pandemic covid 19 secara parsial dan simultan. Metode penelitian memakai metode asosiatif dengan pendekatan kuantitatif. Populasi penelitian 371sampel 193 diambil secara purposive sampling. Teknik pengumpulan data dengan field research, wawancara, observasi dan angket. Semua variabel penelitian memenuhisemua uji instrumen dan uji asumsi klasik. Hasil persamaan regresi linier berganda didapat Y = 1,657 + 0,539X1 + 0,723X2+ e. Uji hipotesis secara parsial dan simultan pada tingkat signifikansi 5% menujukkan literasi keuangan dan literasi digital berpengaruh positif signifikan terhadap omset UMKM kuliner kota Padang. Korelasi literasi keuangan dan literasi digital dengan omset UMKM kuliner 0,796 (kuat) dan R2 = 0,633 serta Adjusted R square = 0,625

Peran Daya Saing Untuk Meningkatkan Kinerja UMKM Kuliner Kota Padang Berbasis Pangan Halal Yenni Del Rosa; Idwar Idwar; Mohammad Abdilla
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 24 No 2 (2022): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v24i2.587

Competitiveness and halal certification of products also support the Indonesian economy. In Indonesia, the number of MSMEs reaches more than 64 million and their competitiveness is low and unable to compete locally and globally, than around 95.34% need halal certification services for food products. The purpose of this study is to describe the competitiveness and halal certification of food products in the culinary MSMEs of the city of Padang in order to increase sales turnover. The research method uses descriptive statistics with a qualitative approach. Population was 371 samples, 193 were taken by purposive sampling collected by observation and interviews. The method of data analysis was carried out with descriptive statistics. The results showed that MSME actors already knew about competitiveness as much as 48.70% and had made product innovations as much as 61.64% in the form of product quality as much as 32.79%. The performance of MSMEs to increase sales turnover is seen from the results of annual sales, there is no longer a maximum of one billion rupiah and the majority of business ownership is still independent as much as 53.36% and not to mention having product halal certification as much as 49.74% Abstrak Daya saing dan sertifikasi halal produk turut menopang perekonomian Indonesia dan mensejahterakan masyarakat dengan meningkatnya omset penjualan. Di Indonesia jumlah UMKM mencapai lebih dari 64 juta, daya saingnya tergolong rendah sehingga tidak mampu bersaing secara lokal dan global dan sekitar 95.34% perlu layanan sertifikasi halal produk pangan. Tujuan penelitian mengetahui gambaran daya saing dan sertifikasi halal produk pangan pada UMKM kuliner kota Padang guna meningkatkan omset penjualan. Metode penelitian menggunakan statistik deskriptif dengan pendekatan kualitatif. Populasi penelitian 371 sampel 193 diambil secara purposive sampling. Metode pengumpulan data field research dilakukan dengan observasi dan wawancara. Metode analisis data dilakukan dengan statistik deskriptif. Hasil penelitian menunjukkan bahwa pelaku UMKM sudah mengetahui tentang daya saing sebanyak 48.70% dan sudah melakukan inovasi produk sebanyak 61.64% berupa kualitas produk sebanyak 32.79%. Kinerja UMKM untuk meningkatkan omset penjualan dilihat dari hasil penjualan tahunan belum ada lagi yang maksimum sebanyak Rp 1 milyar dan kepemilikan usaha mayoritas masih berdiri sendiri sebanyak 53.36% serta belum lagi memiliki sertifikasi halal produk sebanyak 49.74%.

Perilaku Belanja Webrooming Intention Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas Mohammad Abdilla; Idwar Idwar
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.764

The purpose of this study was to determine the effect of perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization on the webrooming intention of FEB Dharma Andalas University students. The research sample consisted of 292 people using the Slovin formula. Primary data was collected using a non-probability sampling technique using a Likert scale questionnaire. All the results of the instrument test and the classical assumption test complied in order to obtain the equation Y = 0.028 + 0.095X1 - 0.291X2 + 0.406X3 + 0.486X4 + 0.156X5 + e. The results of partial hypothesis testing show perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance have a significant positive effect on webrooming intention of FEB students at Dharma Andalas University except socialization has a significant negative effect on webrooming intention. Correlation of perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization with high webrooming intention 0.915. Perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization is able to explain the webrooming intention of undergraduate students of Management FEB Dharma Andalas University by 0.835 while the remaining 0.165 is explained by other variables not included in the research model. ABSTRAK Tujuan penelitian ini adalah mengetahui pengaruh perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization, terhadap webrooming intention mahasiswa FEB Universitas Dharma Andalas. Sampel penelitian terdiri dari 292 orang menggunakan rumus Slovin. Data primer dikumpulkan dengan teknik non probability sampling menggunakan angket skala Likert. Semua hasil uji instrumen dan uji asumsi klasik memenuhi sehingga didapat persamaan Y = 0,028 + 0,095X1 - 0.291X2 + 0.406X3 + 0,486X4 + 0,156X5 + e. Hasil pengujian hipotesis secara parsial menunjukkan perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance berpengaruh positif signifikan terhadap webrooming intention mahasiswa FEB Universitas Dharma Andalas kecuali socialization berpengaruh negatif signifikan terhadap webrooming intention. Korelasi perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization dengan webrooming intention tinggi 0,915. Perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization mampu menjelaskan webrooming intention mahasiswa prodi S1 Manajemen FEB Universitas Dharma Andalas sebesar 0,835 sedangkan sisanya 0,165 dijelaskan oleh variabel lain yang tidak termasuk ke dalam model penelitian

Pengaruh Citra Merek, Kualitas Layanan, dan Kemudahan Pengggunaan Terhadap Loyalitas Konsumen yang dimediasi Oleh Kepuasan Konsumen Restika Nurul Ismi; Mohammad Abdilla
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 2 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i2.973

This study aims to examine the influence of brand image, service quality, and ease of use on customer loyalty, with customer satisfaction as a mediating variable. The respondents to this research are students from FEB Universitas Dharma Andalas who are also Shopee customers, for a total sample size of 170 people. The sampling technique used is the purposive sampling method. The data analysis technique used is SEM with Partial Least squares (PLS). Based on the research results, it was found that brand image, service quality, and ease of use have a significant effect on customer satisfaction. Service quality and ease of use also have a significant effect on customer loyalty, with customer satisfaction as a mediating variable. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh citra merek kualitas layanan, dan kemudahan penggunaan terhadap loyalitas konsumen dengan dimediasi oleh kepuasan konsumen. Responden penelitian ini adalah Mahasiswa FEB Universitas Dharma Andalas sebagai Konsumen Shopee dengan jumlah sampel sebanyak 170 orang .Teknik pengambilan sampel menggunakan metode purposive sampling. Teknik Analisa data menggunakan SEM dengan Partial Least Square (PLS). Berdasarkan hasil penelitian, diperoleh hasil hasil dimana Citra merek, kualitas layanan, kemudahan penggunaan berpengaruh terhadap kepuasan konsumen. Kualitas layanan dan kemudahan penggunaan berpengaruh terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel mediasi

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