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All Journal JURNAL ECONOMIA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Dinasti International Journal of Digital Business Management Jurnal Bina Bangsa Ekonomika
Liantifa, Melifia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIATOR DALAM E-WALLET INDONESIA Efdison, Zefri; Lova, Anggil Nopra; Y, Yelnim; Liantifa, Melifia
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8307

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-wallet users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-wallet users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-wallet users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
Improving Study Decisions at Private Universities: The Role of Family, Price, and University Image Budaya, Indra; Liantifa, Melifia; Sarmigi, Elex; Lestari, Anggia Ayu
Jurnal Economia Vol 20, No 1 (2024): February 2024
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i1.36604

Abstract

AbstractThis study examines and analyses the role of family factors on prices and brands on student decisions to choose private universities to continue their studies. This study involved 500 students from various private universities in Jambi Province to serve as samples. The results showed that in the first model, price and brand influenced the decision to choose private universities (PTS) in Jambi province, and the magnitude of the effect was 63.9%. Price, Brand and Family in the second model significantly affect the Selection Decision of Private Universities (PTS) in Jambi Province, with the magnitude of the influence being 75.5%. In the third model, the family plays a role or can moderate the impact of price and brand on choosing private universities (PTS) in Jambi Province. Keywords:Lecture Decisions; Family; Price; Brand; Private College
THE INFLUENCE OF AUTHENTIC LEADERSHIP, SELF EFFICACY AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR ON TOTAL QUALITY MANAGEMENT (TQM) THROUGH ORGANIZATIONAL CULTURE Siswadhi, Ferry; Liantifa, Melifia; Yelnim, Yelnim
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2108

Abstract

The reason for this study is to confirm the effectiveness of authentic leadership, self-efficacy, and organizational citizenship behavior on total quality management through organizational culture.. All respondents in this study were construction officers in Sungai Penuh City, Jambi Regency, Indonesia. Since the method used was full sampling method, the number of respondents obtained was 105. The information used in this study is primary information. This study uses model testing using structural equation modeling (SEM). As a result, authentic leadership, self-efficacy and OCB have a 33.5% influence on the organizational culture of structural officers in Sungai Penuh city, and authentic leadership, self-competence Self-efficacy, OCB and organizational culture have a 33.5% influence on the agency's organizational culture officers in Sungai Penuh city that it had a 75.2% impact on the Quality Management (TQM) of the Sungai Penuh City Structural Authority.
PENGARUH RELATIONSHIP MARKETING, E-SERVICE QUALITY DAN HEDONIC SHOPPING MOTIVATION TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE FACEBOOK Liantifa, Melifia; Saputra, Wahyu Tri
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.581

Abstract

This study aims to determine the extend of the influence of Relationship Marketing, E-Service Quality and Hedonic Shopping Motivation on Purchase Decisions on Facebook marketplace both partially and simultaneously. The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the sampling technique convinience. The data Analysis tools used were Likert scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of determination, t test and f test.Based on the results of the study, conclusions can be drawn, namely the results of research on the influence of Relationship Marketing on Purchase Decisions on the Facebook marketplace can be proven by the value of t calculate variables Relationship Marketing (3.781) > the value of t table (2.00324. The results of research on the effect of e-service quality on Purchase Decisions on Facebook marketplaces can be proven by the t-value of calculating the variables of E-Service Quality (2,480) > the t-value of the table (2,00324) . The results of research on the Effect of Hedonic Shopping Motivation on Purchase Decisions on Facebook marketplaces can be proven by the t-value of calculating the Hedonic Shopping Motivation variable (2,290) > the t-value of the table (2.00324) . The results of the F test were obtained F table with a significant level a = 0.05 and obtained acalculated F value greater than F table as evidenced by the value of Fcount (139.599) > F table (2.769), then Ho was rejected and Ha was accepted from this study it can be concluded that Relationship Marketing, E-Service Quality and Hedonic Shopping Motivation collectively have a positive and significant influence on Purchase Decisions on Facebook marketplaces
Co-Authors Efdison, Zefri Indra Budaya, Indra Lestari, Anggia Ayu Lova, Anggil Nopra Siswadhi, Ferry Wahyu Tri Saputra Y, Yelnim Yelnim, Yelnim