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All Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Usman, Maman
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Identifikasi Faktor-Faktor Wisata dalam Membangun Brand Image Kota Bandung Usman, Maman; Pah, Jacob Ganef
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 2 No. 1 (2018)
Publisher : Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.481 KB) | DOI: 10.34013/jk.v2i1.19

Abstract

Bandung is a tourist town, trade and education. This is supported by the city of Bandung which lies relatively close to Jakarta as the capital of the Republic of Indonesia. Therefore, the city of Bandung is sensible to improve themselves or develop the city in order to be known by tourists both domestic and foreign. This research was conducted in the city of Bandung and the variables studied are factors that may increase the travel brand image of the city of Bandung. The purpose of this study was to determine the most dominant factor in travel to build Brand Image of Bandung. The sample in this study is the tourists who visit the city of Bandung. The sampling technique using the technique of accidental sampling and statistical analysis used was the Factor Analysis. The results showed that of the eleven major factor in building the brand image of the city of Bandung, namely recognition, affinity, reputation, domain, education, history, creative, culture, cultivation, entertainment and natural, factors protagonist of the most dominant decisive in building the brand image of the city bandung. Creative factor explaining Bandung city has many culinary and tourist attractions have a lot of shopping. This study suggested that the city of Bandung to the arrangement and structuring of regional culinary neighborhood shopping or put side by side with a culinary shopping tour, so that tourists no trouble finding the culinary or otherwise. The arrangement also aims to reduce congestion so that tourists feel safe and comfortable.
Pengaruh Marketing Public Relation Terhadap Word Of Mouth Communication (Studi Pada Objek Wisata Taman Safari Indonesia Bogor) Sukmadi, S.; Usman, Maman
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 1 No. 1 (2017)
Publisher : Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v1i1.6

Abstract

This research was conducted to .find (1) the application of marketing public relations, (2) communication word of mouth on the attractiveness of Taman Safari Indonesia, (3) the influence of marketing public relations for word of mouth communication. The method used is quantitative with explanatory research type, which explains the causal relationship between the independent variables on the dependent variable through hypothesis testing. This type of research consists of descriptive and verification conducted through data collection in the field Data collection methods used in the form of a questionnaire measuring instrument method research is conducted with a sample of 46 tourists. This study uses a descriptive analysis of the frequency and method of simple linear regression. The results showed that (1) the relationship public marketing undertaken by manager Taman Safari Indonesia has done well, through publications, events, sponsorship, news, speeches, public service and media activity identity, (2) communication word of mouth carried by tourists so that it can help disseminate information on attractions quickly. This study found that the tourist attractions are also provided recommendations, saying positive things and encourage and influence others to visit the attractions are concerned. (3) There is a significant positive effect between marketing and public relations for the communication word of mouth. This indicates a better marketing, Public Relations better than word of mouth communication about the appeal.
Co-Authors Jacob Ganef Pah Sukmadi, S.