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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Puspadarmaja, Nyoman
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Law, Crime, Criminology & Criminal Justice Social Sciences

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THE INFLUENCE OF THE VESPA SPEEDING INDONESIA YOUTUBE CHANNEL ON SUBSCRIBER LIFESTYLE Maulana, Rifki; Agustiningrum, Henny; Puspadarmaja, Nyoman
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.647

Abstract

The development of technology has resulted in social media becoming an online tool that allows individuals and groups to share digital content. Among the various forms of social media, vlogs (video blogs) and YouTube stand out as platforms that offer information through a combination of images, sound, video, and text. YouTube, in particular, is widely used by people for informational purposes and features diverse channels spanning various topics, including music, travel, culinary arts, and automotive enthusiasts. Piaggio's Vespa, known as a legendary brand, is one of many brands that offer Vespa products. As a pioneer in the automotive industry, Vespa chose to launch a YouTube Channel called Vespa Ngebut Indonesia, dedicated to Vespa riders in Indonesia. This study aims to examine the influence of the Vespa Speeding Indonesia Channel on the lifestyle of its viewers, particularly young adults, and how this influence drives them to purchase a Vespa. The study focuses on the age group that watches and subscribes to the Vespa Speeding Indonesia Channel the most. Data was collected from 100 participants through a questionnaire distributed via Google Forms, and statistical analysis using a Likert scale was employed to analyze the data. The research utilized an explanatory quantitative analysis approach based on the SOR theory. The findings of this study indicate that the Vespa Speeding Indonesia Channel has a significant impact on the lifestyle of its subscribers.
THE EFFECTIVENESS OF SOCIAL MEDIA TWITTER @NETFLIXID ON THE MOTIVE TO USE THE PLATFORM NETFLIX VIDEO STREAMING PLATFORM Safari, Abdul Rizal; Puspadarmaja, Nyoman
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 4 (2024): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i4.1237

Abstract

The rapid development of the internet has facilitated easy two-way communication across distances, places, and times through social media platforms such as WhatsApp, Facebook, and Twitter. These platforms enable individuals to connect and communicate using an internet connection. The impact of the internet's development, particularly through social media, varies depending on the context and message delivery. This research aims to determine the effectiveness of messages delivered through tweets by the official Twitter account @NetflixID on the different motives of the audience for using the Netflix streaming platform. The scope of the research includes the effectiveness of tweets, motives for using streaming platforms, and the Uses and Gratification theory. The study sampled 90 followers of the official Twitter account @NetflixID, employing a descriptive quantitative approach with a positivist paradigm. Data was confirmed through Validity and Reliability Tests, and Simple Linear Analysis using IBM SPSS software. The findings indicate that the effectiveness of the @NetflixID Twitter account significantly impacts the motivations for using the Netflix streaming platform. The findings suggest that enhancing the effectiveness of social media communications, specifically through engaging and well-crafted tweets, can significantly influence user motivation and engagement with the Netflix streaming platform.
Co-Authors Agustiningrum, Henny Maulana, Rifki Safari, Abdul Rizal