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All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) Journal of Islamic Nursing Jurnal Ilmiah Kesehatan Iqra J-CEKI
Anriani, Anriani
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Jurnal Pendidikan dan Pembelajaran

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PENGGUNAAN BAHASA PADA IKLAN LUAR RUANG DI KOTA PONTIANAK Anriani, Anriani; Muzammil, Ahmad Rabi ul; Syahrani, Agus
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 8, No 9 (2019): September 2019
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

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Abstract

AbstractThe background of this research was because the outdoor advertising is information tool for general public that located at public place, such main street that often passed by people and around people. The method in this research was descriptive method. The research form was qualitative research. The data of this research was outdoor advertising at Pontianak. The outdoor advertising was analyzed from physical aspects, language aspects, and structure of advertising text. Data analysis it showed that the use of language on outdoor advertising in Pontianak from physical aspects on advertisement was relatively large, the used material was not permanent, the advertising location was strategic, and gave big impact on the use of people language. Based on the language aspects, the use of spelling mostly had errors on word usage and punctuation, word choice or diction had errors in the lack of words usage accuracy, and the use of sentence structure was good enough. The structure of advertising text was already fulfilled the correct advertising character which consists three parts such title, explanation, and the address and name of the adviser. Keywords:the use of language, outdoor advertising, Pontianak
Co-Authors Agus Syahrani Durratul Fakhriyah Mawaddah Abdal, Ainun Muzammil, Ahmad Rabi ul Nurmasita, Nurmasita Pratiwi, Novi Yanti Pratiwi, Wilda Reski Sakriawati, Sakriawati Sri Wahyuningsih Wahidah Alwi Widyastuti Widyastuti