Savitri, Fania Mutiara
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Mediating Role of Strategy in the Relationship between Organization Learning and Business Performance Savitri, Fania Mutiara; Indarto, Indarto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 17, No 1 (2020)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.294 KB) | DOI: 10.14710/jsmo.v17i1.31205

Abstract

Business performance was always associated with small and medium scale businesses durability. Wedding Organizer (WO) Business was a seasonal business with poor durability characteristic due to wedding events fluctuation. WO business role was crucial both helping and organizing wedding event that is ussualy needed by the bride and groom in their wedding. This study aimed to analyze the impact of organizational learning on business performance and use collaboration and business diversification as mediating variable in Semarang Wedding Organizer. Research approach used quantitative research method. This research type is an explanatory research in explaining factors that affect business performance. This study took a sample 43 respondents who run Wedding Organizer business in Semarang City by convenience sampling method. Data was collected through a questionnaire with a Likert scale measurement with five measurement scales. Data analysis method uses 3-stage multiple regression using SPSS 20. The results of this study proved that organizational learning affects collaboration, organizational learning affects business performance; Organizational learning does not affect business diversification, collaboration affects business performance and diversification does not affect business performance. The mediation test also explained that collaboration was successful as a mediating variable on research conducted at Semarang Wedding Organizer. This result also give a new concept called collaboration-based project strategy.
Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang Savitri, Fania Mutiara; Perwita, Atika Dyah
International Journal Ihya' 'Ulum al-Din Vol 22, No 1 (2020)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5066.348 KB) | DOI: 10.21580/ihya.22.1.5574

Abstract

This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology. The research model was developed through research variables to fill existing research gap between halal awareness and halal purchase intention by halal technology implementation. This technology able to detect halal label validated by MUI that is expected to mediate both variable.Research approach used quantitative approach. Data was collected by survey questionnaire methods for packaging product’s consumer in Semarang. This research used purposive sampling to obtain 100 consumers as data observation. SEM analysis was used to analyze the data through running Smart PLS 3.2.8 for Professional application for hypothesis testing.The finding presented that Consumer Behavior based on Islamic Branding Technology Concept is proven. It is proved by significant mediating effect between halal awareness to halal purchase intention through halal technology implementation (0.016). Other result proved that halal awareness has insignificant value on halal purchase intention of packaging product in Semarang (0.412), halal awareness has significant value on halal technology implementation (0.000) and halal technology implementation has significant value on halal purchase intention (0.011).
Dinamika dakwah Islam di era modern Pimay, Awaludin; Savitri, Fania Mutiara
Jurnal Ilmu Dakwah Vol 41, No 1 (2021)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v41.1.7847

Abstract

The development of science and technology has had an impact on the ethical joints of Muslims in this modern era. To anticipate the complexities of modern society, the da'i must prepare da'wah strategies and materials that are more directed at anticipating the tendency of society. Modernization in the midst of onslaught and globalization that takes place very quickly and it is difficult to predict the direction of the da'i must be carried out continuously effectively. This study aims to review effective da'wah strategies in the midst of changing da'wah dynamics. The research method used is descriptive qualitative research with the data collection technique is literature study. The literature study method is an activity related to the method of collecting library data, reading and taking notes and managing research materials. The results of the study indicate that da'wah can play an active role in the modern era if the da'i as a preacher is can participate development of the times so that da'wah as an illuminator is able to give a role to a society that deifies science and technology. In addition, da'i in modern life, da'wah must be directed to mad'u with the "bil wisdom wal mauizah hasanah" approach and with the use of media (bi al-tadwin). This step is also balanced with the da'i -both individuals and groups who qualified, have broad knowledge and insight, master da'wah materials, methods, and media that are appropriate and relevant to the conditions and progress of modern society they face.***Perkembangan ilmu pengetahuan dan teknologi telah membawa dampak berarti pada sendi-sendi etika umat Islam di zaman modern ini. Untuk mengantisipasi kompleksitas masyarakat modern da’i harus mempersiapkan strategi dan materi dakwah yang lebih mengarah pada antisipasi sebagai kecenderungan masyarakat.  Di tengah terpaan modernisasi dan globalisasi yang berkembang sangat cepat dan sulit untuk di tebak arahnya da’i harus dilakukan secara terus menerus secara efektif. Penelitian ini bertujuan untuk meninjau strategi dakwah yang efektik ditengah-tengah dinamika dakwah yang terus berubah. Metode penelitian ini adalah kualitatif deskriptif dengan menggunakan teknik pengumpulan data melalui studi literature. Metode studi literature adalah serangkaian kegiatan yang berkenaan dengan metode pengumpulan data pustaka, membaca dan mencatat serta mengelola bahan penelitian. Hasil penelitian menunjukkan bahwa dakwah dapat berperan aktif di era modern jika da’I sebagai pendakwah mampu ikut serta dalam perkembangan zaman sehingga dakwah sebagai penerang mampu memberi peran pada masyarakat yang mendewakan ilmu pengetahuan dan teknologi. Selain itu da’I dalam kehidupan modern, dakwah harus berorientasi kepada mad'u dengan pendekatan "bil hikmah wal mauizah hasanah dan dengan pemanfaatan media (bi al-tadwin). Langkah tersebut juga dimbangi dengan para da'I baik individu maupun kelompok yang berkualitas, mempunyai pengetahuan serta wawasan yang luas, menguasai materi atau pesan dakwah, metode, dan media yang tepat dan relevan dengan kondisi dan kemajuan masyarakat modern yang dihadapinya.