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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Wangke, Shinta J.C.
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Economics, Econometrics & Finance

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PERSEPSI CORPORATE SOCIAL RESPONSIBILITIES (CSR) SEBAGAI STRATEGI PEMASARAN Wangke, Shinta J.C.
JURNAL PEMBANGUNAN EKONOMI DAN KEUANGAN DAERAH Vol 17, No 1 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jpekd.23427.17.1.2015

Abstract

Abstrak Corporate Social Responsibilities (CSR) merupakan “Suatu komitmen yang berkelanjutan dari suatu perusahaan untuk berperilaku etis dan berkontribusi secara positif kepada karyawannya, komunitas dan lingkungan sekitarnya, serta masyarakat luas.” Tujuan penelitian ini, apakah penerapan CSR dalam perusahaan dapat dijadikan sebagai strategi pemasaran berdasarkan persepsi konsumen. Penelitian menggunakan pendekatan penelitian kuantitatif dengan metode eksperimen, teknik pengumpulan data dilakukan dengan angket tertutup menggunakan jawaban skala Likert. Data yang terkumpul dianalisis menggunakan uji hipotesis beda dua rata-rata populasi. Penelitian menunjukan; CSR dibandingkan dengan produk maka tidak terdapat perbedaan yang signifikan antara keduanya. Sedangkan CSR ketika dibandingkan dengan harga dan promosi maka terdapat perbedaan yang signifikan. Statistic uji Z diketahui konsumen lebih tertarik terhadap produk dengan program CSR daripada produk tanpa program CSR. Berdasarkan analisis karakteristik sampel terhadap produk dengan program CSR, diketahui kelompok konsumen wanita, kelompok konsumen usia 35-44 tahun, kelompok konsumen dengan pendidikan minimal SMA dan kelompok konsumen dengan penghasilan perbulan diatas Rp. 10.000.000 merupakan konsumen yang paling tertarik dengan produk dengan program CSR. Dapat disimpulkan CSR dapat dijadikan sebagai strategi pemasaran yang efektif, memberikan nilai tambah bagi produk itu sendiri. Apabila dilaksanakan secara berkesinambungan dan disinergikan bersama strategi pemasaran lainnya dapat memberikan dampak yang lebih signifikan keberlangsungan hidup suatu produk. Asbtract Corporate Social Responsibilities (CSRs) in essence are “Sustained commitments by a company to act ethically and contribute positively to its workers, community, and environment, as well as to the general public.” Based on that assumption, it was decided to study whether the implementation of CSRs by a company could be considered as a marketing strategy from the point of view of its customers. This research utilized a quantitative research approach combined with an experimental method, whereas data collection was performed using closed questionnaires with Likert scale-type answers. A hypothesis test was then used to analyze the collected data in order to find out statistical differences between the population means or two population medians. The result showed that when CSRs were compared to product, there was no significant differenece between them. When CSRs were compared to price and promotion, there was a significant difference between them. The Z-test showed that customers were more attracted to products with CSR programs than to products without CSR program even those with lower prices or bundled with promotional offers. Based on sample characteristics analysis on products with CSR programs, it was found that female consumer group, 35-44 year old consumer group, consumer groups with at least senior high school diplomas and consumer group with minimum income of RP.10.000.000,- wereones who were most attracted to products with CSR programs. From the results, it was concluded that CSRs could be an effective marketing strategy because they added values to products. CSRs, when performed continuously and synergized with other marketing strategies, could produce a more significant impact on the success and continuity of a product.
ANALYSIS OF FINANCIAL HEALTH LEVEL OF PT. GARUDA INDONESIA BASED ON FINANCIAL ASPECT OF KEPUTUSAN MENTERI BADAN USAHA MILIK NEGARA NOMOR: KEP-100/MBU/2002 Banne, Vivaldi R.; Kalangi, Josep B.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (811.632 KB) | DOI: 10.35794/emba.v7i3.24851

Abstract

Abstract: Aviation industry is one of the largest commercial industry in Indonesia. There are several of aviation companies out there, one of them is Garuda Indonesia. Garuda Indonesia is one of the largest aviation company in Indonesia. It is also an SOE which means they are one of the income sources of Indonesia and is overseen by the minister of SOE Rini Sumarno. Each of the SOE can be monitored and measured by using the Keputusan Menteri Badan Usaha Milik Negara Nomor : Kep-100/Mbu/2002 to determine whether its considered a healthy company or not. This study uses quantitative method with ratio analysis. Multiple ratios are going to be analyzed based on whats written in the Keputusan Menteri Badan Usaha Milik Negara Nomor : Kep-100/Mbu/2002. Finding of this research shows that there are few ratios that Garuda scored high and there are some that Garuda scored low, notably ROE, current ratio and cash ratio. From the results, it is recommended for Garuda Indonesia to increase their profit margin and processing or even get rid of their unused assets.Keywords: financial performance of garuda indonesia, financial ratio analysis, keputusan menteri badan usaha milik negara nomor : kep-100/mbu/2002
ANALYSING THEDIFFERENT OF PHYSICAL ENVIRONMENT BETWEEN LION AIRAND CITILINK. A STUDY OF CUSTOMER IN MANADO Soekamto, Militia Ch. V.; Lapian, Joyce S.L.H.V.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (969.496 KB) | DOI: 10.35794/emba.v7i4.25416

Abstract

Abstract: There is an increasing competition among the Air transportation in Manado. As one of the Airplane provider, Citilink and Lion Air is forced to keep they customer. Physical Environment is a very important part of a business air transportation. Due to the fact that to find new customer is much more costly rather than to retain the existing one they need maintaining and change on physical environment such as Spatiality in-flight, Amenity in-flight and Aesthetics inflight. Physical environment play a part in building customer revisit feeling safety and comfy experience In order for Airlines to be able to keep its customer, this study aims to analyze whether there is a significant difference in physical Environment between its Citilink customer and Lion Air customer, for later be used to form the best strategy. This research is a comparative research, which the data is obtained through questionnaire, and the data is analyzed using the Independent Sample t-Test. The population of this research is the customer of airlines users in Manado, with 50 respondents of Citilink customer and 50 respondent of Lion Air customer as the sample. The result shows that there is a no significant difference in physical environment. However, according to the result based on the indicators show that, there are actually no a significant difference, but with the mean value of the Citilink customer is higher than the Lion Air customer. Keywords: physical environment, spatiality, aesthetics, amenity, airlines
THE ROLE OF STORE AMBIENCE IN MODERN RETAILING (CASE STUDY INFORMA MANADO TOWN SQUARE 3) Erlangga, Nobian Sari; Tumbuan, Willem J. F. A.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.745 KB) | DOI: 10.35794/emba.v7i3.24865

Abstract

Abstract: In the era globalization, store ambience can be a reason for consumers to be interested and choose the store that they will visit and buy form.  Modern retail business is not only about price but involves other variables related to the value on the customer shopping intention and patronage intention is also known as revisit intention or continuance intention which is the result or outcome of the most important variables in the retail operation. The objective of this research is to find out the role of store ambience in modern retailing at Informa Manado Town Square 3. This research used qualitative analysis. The population in this research refers to the consumers of Informa Manado Town Square 3 and samples used in this study of 15 informants. The results showed some things that greatly affect customer valuation are the presence of cleanliness in the store, good store scent, the right temperature according to customer desires, good lighting settings, the aesthetics of the arrangement of goods based on color and display of well-ordered items. For the patronage intention the possibility of buyers to come shopping again by 50-100%. The Managers of Informa Manado Town Square 3 should pay attention to the presence of music because music is part of the ambience, thereby can increase attractiveness and the amount of interest in buying so that buyers can come again to shop.    Keywords: store ambience, patronage intention, modern retailing, retail
ANALYSIS FACTOR OF LOCATION DECISION MAKING ON SME’S IN MANADO Siagian, Shintya G.; Lapian, Joyece S.L.H.V.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1200.233 KB) | DOI: 10.35794/emba.v8i4.30778

Abstract

Abstract: The location decision making is an almost unavoidable thing for the failure and the success for a business. Every SME’s owner has different type of build their business, in the F and B industry the location is a place to serve the consumers, the accuracy of location selection is one of the factors that affecting the Business Success. In Manado SME’s in Fand B Industry has changed where there is online ordering is through an application in this era. This research analyzed the factors of location decision making In Manado. Analysis Method with 50 respondents and incidental sampling used to as the sampling technique using confirmatory factors analysis. There are four main factors finding in this research as the factors location decision making which are Proximity to Consumer and Environment¸ Quality Of the Location, Development, Accessibility. The recommendation, company should build a good relationship with customers, understand the type of the settlement, the location with complete infrastructure, understand the market opportunity, the cleanliness of the place, the location that can promote the business, proximity to the highway, the layout, and the availability of fast access and the traffic.Keywords: location, decision making, analysis factors, SME’s
ANALYZING THE TREND OF LOGO DESIGN OF NORTH SULAWESI LOCAL CULINARY STARTUPS Rampen, Dio B.; Tulung, Joy E.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.801 KB)

Abstract

Marketing and advertising trends, go in and out of style with the seasons and the years. In decades past, advertisements were once created entirely out of text. But as cameras got better, printers more detailed, and digital marketing came to the forefront, advertising shifted to a visual medium. In a general overview of the top companies in the U.S., there seems to have been a shift towards more simplistic even minimalist design practices. In trying to objectively measure a design, there are many factors to consider if one wishes to categorize simple versus complex. Through the use of a visual content analysis, this study explored the evolution of 20 of the top U.S. companies’ logos over the course of four different design iterations. In comparing logo design trends over time, this study examined simplicity as a function of several different design variables, as well as textual elements used with these company logos. Due to the exploratory nature of this study, portions of this particular study were unable to assert with statistical relevance that visual design variables were a factor in this simplification. However, it was discovered that textual elements, as a portion of the logo, were changing in terms of the number of characters used within the design. Although this study was unable to support several of the initial assumptions the researcher held, it does provide a valuable framework for further research. Keyword: trend, startup, logo, design
A STUDY OF PATRON-CLIENT RELATIONSHIP BETWEEN FISHERMAN AND SUPPLIER IN KEMA Humbas, Jeniffer G.; Massie, James D.D.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i3.34741

Abstract

 A patron-client relationship is an ongoing relationship, often contractual, in which a powerful or influential person provides rewards and services to a lesser and weaker person in return for loyalty and support, and may also include a reciprocal exchange of some services. This study aims to better understand the benefits for each business actor involved in patron-client relationships. The researcher conducted this research through qualitative method to understand the role of patron-client relationship. The population studied in this study are suppliers who partner with fishing companies who are also owners of fishing vessels, and fishermen who supply fish to suppliers.The researcher concludes that the relationship between suppliers and fishermen has a good and positive impact because all informants benefit during this collaboration, where suppliers get fish to produce and fishermen get profits to fulfill their daily needs. It is also possible for future studies to include samples from other populations for more informative findings and to enlarge the sample size and conduct different tests on the benefits that suppliers and fishermen derive from engaging in patron-client relationships. Keyword:patron-client, relationship, partnership, fisheries resources management
HUMAN CAPITAL IMPACT TOWARD IMPROVEMENT OF FOOD AND BEVERAGE SMALL MEDIUM ENTERPRISES IN MANADO Mongi, Rifan E.; Tulung, Joy E.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1265.799 KB) | DOI: 10.35794/emba.v7i4.26242

Abstract

Abstract: Small medium enterprises has become a type of business that become a trend and increases year by year, in Indonesia SMEs have a stable position at the national level in economic development, its contribution to the Gross Domestic Product (GDP) of Indonesia reached 60.34% and employment at 97%. Central Bureau of Statistics (2018), the growth of SMEs in Manado is significant, which remains a concern of how’s the SMEs improvement in Manado. This research aims to analyze the impact of human capital toward SMEs improvement in Manado. This research used qualitative method with depth interview to collect the data. The samples in this research are 15 owner of SMEs from food and beverages sector in Manado. The research finds that human capital have significant influence toward SMEs Improvement in Manado. Knowledge, Personal network, Experience, Innovation have positive result toward SMEs improvement, while Professional skill have no effect in SMEs improvement. From the result, it is recommended for the government to create more training, seminar for the entrepreneur, also those entrepreneur should pay more attention on what skill and where can they obtain it before start a SMEs. Keywords: SMEs, human capital, knowledge, personal network, experience, innovation, professional skill
Co-Authors Banne, Vivaldi R. Erlangga, Nobian Sari Humbas, Jeniffer G. James D.D. Massie Joy Elly Tulung Kalangi, Josep B. Lapian, Joyece S.L.H.V. Mongi, Rifan E. Rampen, Dio B. S.L.H.V Joyce Lapian Siagian, Shintya G. Soekamto, Militia Ch. V. Tumbuan, Willem J. F. A.