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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya Coverage: Journal of Strategic Communication ASPIRATION Journal Jurnal Publish (Basic and Applied Research Publication on Communications)
Soemantri, Nathalia Perdhani
Fakultas Ilmu Komunikasi, Universitas Pancasila
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Fenomena Gegar Budaya pada Warga Negara Perancis yang Bekerja di Jakarta Yusnia Khoirunnisa; Nathalia Perdhani Soemantri
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 21, No 2 (2019): (December)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.943 KB) | DOI: 10.25077/jantro.v21.n2.p254-261.2019

Abstract

The cultural shock will be increasingly visible if the newcomer has a cultural origin that is far different from the new culture he is attending. This study aims to see how the phenomenon of culture shock that occurs in French citizens who work in Jakarta. The concept used as a knife of analysis in this study is the concept of Cultural Communication and Cultural Concentration, which includes stages, phases, and forms of Cultural Concussion. The method of this research is using descriptive qualitative with the main data collection obtained from the results of interviews with three French citizens who work in Jakarta. The results showed that the three French citizens experienced a cultural shock in the form of language, food, weather, attitude, order. The cultural shock reactions experienced by them are feeling confused, stressed, homesick, physically ill, and always compare everything with their home country. The stages of cultural shock experienced by French citizens, namely the phase of excitement, the phase of disappointment, the initial phase of resolution and the phase function effectively.
ENVIRONMENTAL COMMUNICATION IN INDONESIAN TELEVISION NEWS COVERAGE Anna Agustina; Tribuana Tungga Dewi; Nathalia Perdhani Soemantri; Noman Yaser Qureshi; Gede Moenanto
ASPIRATION Journal Vol. 1 No. 1 (2020): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.813 KB)

Abstract

This article aims to present baseline study result on environmental issues broadcasted on Indonesian television stations in the context of Indonesian media system. Data was collected from one year broadcast of 63 TV from July 2017 to June 2018. The study found that eleven out of sixty three television stations broadcasted 425 programs related to environmental issues. The frequency of programs on environmental issues broadcasted in only 11 TV stationsrevealed that it is only small number of Indonesian TV stations broadcast environmental news. Content analysis method conducted to identify annual distribution of the news within the context of dry and rainy season, news sources, and issues. The study identified that in most of the cases, government officials and the minister or representatives of the Ministry of Environment and Forestry in central and regional governments were quoted as sources. In general, news sources were not representing stakeholders of environmental problems. The contents broadcasted the most were related to forest fire including: forest fires, hotspot, smog, peat and land use change. The environmental issues covered were mostly related to those emerging in dry season in Indonesia, thus ignoring the problems emerged during rainy season. This study has found that Indonesian TV channels have not played significant role in mainstreaming environmental issues and contributing to educating and sensitizing the Indonesian public about environmental issues.
Interaktivitas Website di Biro Humas dan Protokol Pemerintah Provinsi Kepulauan Bangka Belitung Peni Oktariana; Nathalia Perdhani
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1832.921 KB)

Abstract

This study discusses how website interactivity owned by Provincial Government of Bangka Belitung Islands which is managed by Bureau of Public Relations and Protocol. The method used in this research is qualitative descriptive with post-positivism paradigm. The concept used is Public Relations 2.0 and Interactivity Website. There are six important components in a website to be said interactive, namely user control, responsiveness, real time interactions, connectedness, personalization/ customization, and playfulness. The results of this study indicate that public relations at the Bureau of Public Relations and Protocol has started to integrate with the website. This is indicated by the presence of staff who can answer public questions, updated information daily, and start adding video features that are expected to make repeat visits. However, this study found that on the Website of Public Relations and Protocol Bureau of the Provincial Government of Bangka Belitung Islands there is only one component of the six important components of the website, namely user control, and from one component there is only a feature of time only. Features of freedom of choice of language, freedom of choice of text type, and search engine which also exist in user control component not yet exist on website. It shows that there is no interactivity on Website Bureau of Public Relations and Protocol of Provincial Government of Bangka Belitung Islands.
Upaya Peningkatan Brand Awareness Pt. Pilihanmu Indonesia Jaya (Pilihjurusan.Id) Melalui Marketing Public Relations Valeria Alprits Marchus; Nathalia Perdhani
Jurnal Publish (Basic and Applied Research Publication on Communications) Vol 1 No 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.811 KB) | DOI: 10.35814/publish.v1i1.3497

Abstract

Munculnya banyak perusahaan startup di bidang pendidikan berdampak pada tingginya persaingan. Di tengah persaingan tersebut, penting untuk membangun brand awareness. PT. Pilihanmu Indonesia Jaya (Pilihjurusan.id ) merupakan salah satu startup di bidang pendidikan yang baru berdiri pada 21 Oktober 2021. Sebagai startup baru di tengah banyaknya persaingan dan dalam situasi pandemi, PT. Pilihanmu Indonesia Jaya (Pilihjurusan.id) penting untuk membangun brand awareness. Penelitian ini menggali bagaimana upaya peningkatan brand awareness PT. Pilihanmu Indonesia Jaya (Pilihjurusan.id) melalui peran marketing public relations. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Konsep yang digunakan dalam penelitian ini adalah marketing public relations dan brand awareness. Hasil penelitian menemukan bahwa dalam meningkatkan brand awareness, marketing public relations membuat event, melakukan kolaborasi dengan marketing business development untuk memberikan promo dalam event, dan melakukan kerja sama dengan pihak eksternal.
Pengaruh Komunikasi Pemasaran dalam Penempatan Produk Kopiko terhadap Brand Image Miftahul Jannah Universitas Pancasila; Nathalia Perdhani
Jurnal Publish (Basic and Applied Research Publication on Communications) Vol 2 No 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/publish.v2i1.4994

Abstract

Perkembangan iklan yang semakin kreatif menjadi tantangan bagi pemasar menciptakan strategi baru untuk menjangkau khalayak luas. Dalam komunikasi pemasaran, strategi penempatan produk banyak digunakan oleh pemasar untuk meningkatkan merek atau produk. Namun, permen Kopiko sebagai produk lokal Indonesia melakukan strategi baru dengan cara penempatan produk dalam drama Korea Hometown Cha-Cha-Cha. Kemunculannya menjadi sorotan penggemar drama Korea, maka tak heran berdampak pada brand image Kopiko. Penelitian ini berfokus untuk mengetahui bagaimana aktivitas penempatan produk yang dilakukan permen Kopiko dalam drama Korea Hometown Cha-Cha-Cha pada brand image Kopiko di benak penonton. Penelitian ini menggunakan metodologi kuantitatif dengan jenis eksplanatif. Teknik pengambilan sampel menggunakan quota sampling sebanyak 100 orang yang merupakan followers Instagram @wowkdrama.id yang menonton di Netflix, yang memiliki temuan bahwa mayoritas responden yaitu perempuan dalam usia 18-25 tahun yang berstatus sebagai mahasiswi. Hasil penelitian ini menunjukkan bahwa komunikasi pemasaran dalam penempatan produk iklan Kopiko berpengaruh positif dan signifikan terhadap brand image Kopiko serta memiliki hubungan yang kuat. Sebesar 49% performa penempatan produk memiliki pengaruh terhadap peningkatan brand image Kopiko.
Co-Authors Anna Agustina Gede Moenanto Miftahul Jannah Universitas Pancasila Noman Yaser Qureshi Peni Oktariana Tribuana Tungga Dewi Valeria Alprits Marchus Yusnia Khoirunnisa