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Isanawikrama, Isanawikrama
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Strategi Manajemen Bintang Tamu Pada Program Stasiun Televisi Berbayar Hutomo, Edwin Joyo; Isanawikrama, Isanawikrama; Kurniawan, Yohanes Jhony
Jurnal Administrasi dan Kesekretarisan Vol 3, No 1 (2018): Jurnal Administrasi dan Kesekretarisan
Publisher : STIKS Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.197 KB) | DOI: 10.36914/jak.v3i1.135

Abstract

The purpose of this research is to know guest star management strategy in program on paid TV station. This research combines between management theory and television production theory. The theory management involve planning, organizing, actuating, and controlling. While the television production theory involves pre-production, production, and pasca production. The research method is qualitative with data collection technique by semi-structured interview, observation participant, and documentation. The results of this study indicate that the program has a strategy in the management of a guest star by providing treatments that is featured on the program with well-preparation content. So that, with guaest star that are already famous or not famous yet, program still can make impression of quality and entertaining event. Penelitian ini bertujuan untuk mengetahui strategi pengelolaan bintang tamu dalam program di sebuah stasiun televisi berbayar. Penelitian ini menggabungkan antara teori manajemen dengan teori produksi televisi. Teori manajemen meliputi perencanaan, pengorganisasian, pelaksanaan, dan pengawasan. Sedangkan produksi televisi meliputi pra produksi, produksi, dan pacsa produksi. Metodologi yang digunakan adalah kualitatif dengan teknik pengumpulan data menggunakan wawancara semistruktur, observasi partisipasi, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa program memiliki strategi dalam pengelolaan bintang tamu dengan cara memberikan treatment-treatment unggulan yang ada di dalam program dengan persiapan konten yang matang. Sehingga, dengan bintang tamu yang sudah terkenal maupun belum terkenal program tetap bisa membuat tayangan acara yang menghibur dan berkualitas.
ANALISIS PENGARUH TALENT MANAGEMENT TERHADAP ORGANIZATIONAL PERFORMANCE DAN DAMPAKNYA PADA EMPLOYEE RETENTION Isanawikrama, Isanawikrama; Wibowo, Faisal Armand; Buana, Yud; Kurniawan, Yohannes Jhony
Jurnal Administrasi dan Kesekretarisan Vol 2, No 2 (2017): Jurnal Administrasi dan Kesekretarisan
Publisher : STIKS Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.297 KB) | DOI: 10.36914/jak.v2i2.38

Abstract

The purpose of this study is to determine whether talent management has a significant effect on Organizational Performancedan impact on Employee retention. The research method used is survey method with type of associative research, and case study. The author took samples of 31 employees of PT X headquarters. Data were collected by questionnaire in the form of questionnaires. Data analysis method used is Partial Least Square (PLS) with the help of smartPLS 2.0 software. The results of this study indicate that Talent management has a positive and significant effect on Organizational Performancedan impact on Employee retention. Better Talent Management Organizational performancedan impact on Employee retention will increase. Suggestion given in this research is to improve leadership improvement program and give encouragement to increase organizational performance which of course will affect employee retention. By improving talent management practice, it is expected to improve organizational performance and achieve company goals.
Pengaruh Perilaku Konsumen, Brand Image Dan Promosi Terhadap Keputusan Pembelian Online Pada Situs Belanja Online (Studi Kasus pada Situs Belanja Online XYZ) Bawono, Adhi; Isanawikrama, Isanawikrama; Kurniawan, Jhony
Jurnal Administrasi dan Kesekretarisan Vol 3, No 1 (2018): Jurnal Administrasi dan Kesekretarisan
Publisher : STIKS Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.554 KB) | DOI: 10.36914/jak.v3i1.139

Abstract

E-Commerce is electronic commerce related to the activity of buying, selling, marketing of goods or services by utilizing internet communication network as a form of future trading.. The purpose of this research is (1) To know the influence of consumer behavior toward online purchasing decision on E Commerce Site, (2) to know the influence of brand image to online purchasing decision on E Commerce Site, (3) to know the influence of promotion to online purchasing decision at E-Commerce Sites XYZ. The method used in this study is a quantitative research method and use if the data SPSS Version 24.00. Populations and samples in this study were 97 valid questionnaires. Questionnaire materials include: Functional Image (image seen from product function), Affective Image (image seen from attitudes toward brand), and Reputation (image seen from reputation of brand) disseminated to E Commerce Site XYZ  user in Jakarta. this is: Based on the results of research and discussion, it can be concluded that (1) Partially, the dimensions of Consumer Behavior have a significant and positive effect on Purchase Decision at E-Commerce Sites XYZ received with a significance value of 0.618, (2) Partially, image has a significant and positive effect on Purchasing Decision at E Commerce Site XYZ received with a significance value of 0.323, (3) Partially, the promotion dimension has a significant and positive effect on Purchase Decision at E Commerce Sites received with a significance value of 0.765 E-Commerce adalah perdagangan elektronik yang berkaitan dengan aktivitas pembelian, penjualan, pemasaran barang ataupun jasa dengan memanfaatkan jaringan komunikasi internet sebagai bentuk perdagangan masa depan. Tujuan penelitian ini adalah untuk mengetahui pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian online pada situs belanja online XYZ. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dan menggunakan olah data SPSS Versi 24.00. Populasi dan sampel dalam penelitian ini sebanyak 97 kuisioner yang valid. Materi kuisioner meliputi : Functional Image (citra dilihat dari fungsi produk), Affective Image (citra dilihat dari sikap terhadap merek), dan Reputation (citra dilihat dari reputasi merek) yang disebarkan kepada pengguna situs belanja online di Jakarta. Berdasarkan hasil penelitian dan pembahasan, dapat disimpulkan bahwa (1) secara parsial, dimensi Perilaku Konsumen berpengaruh signifikan terhadap Keputusan Pembelian di situs belanja online XYZ dengan nilai signifikansi 0,618, (2) secara parsial, Citra berpengaruh positif dan signifikan terhadap Keputusan Pembelian di situs belanja online XYZ dengan nilai signifikansi 0,323, (3) secara parsial, dimensi promosi berpengaruh signifikan terhadap Keputusan Pembelian di situs belanja online XYZ dengan nilai signifikansi 0,765
Co-Authors Bawono, Adhi Buana, Yud Hutomo, Edwin Joyo Kurniawan, Yohanes Jhony Kurniawan, Yohannes Jhony Wibowo, Faisal Armand