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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration Parameter International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Sumarsid, Sumarsid
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS PENGARUH HARGA, CITRA MEREK, ATRIBUT PRODUK DAN VARIABEL KESELURUHAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG JENIS ANDROID PADA PUSAT PERBELANJAAN ITC KUNINGAN JAKARTA. Sumarsid, Sumarsid
Parameter Vol 30 No 2 (2018): Parameter
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.294 KB) | DOI: 10.21009/parameter.302.03

Abstract

Abstract : This research are conducted to analyze the factors that berpengarauh for consumers in making purchasing decisions. The independent variable consisted Price (X1), Brand Image (X2), Product Attribute (X3) and Variable Overall (X4). The dependent variable is the Purchasing Decisions Mobile or Android Smartphone Samsung type in ITC Kuningan Jakarta. Sample of 100 respondenn taken using Snowball Sampling technique. The analysis used is multiple regression analysis results are as follows: Y = 6224 + 0277 X1 - X2 0004 + 0232 + 0277 X3 X4. The independent variables that most influence the dependent variable is a variable price (0277) followed by a variable whole (0277). then the variable product attributes (0232) and then the negative elements of variable brand image (-0004). Deteminasinya coefficient (adjusted R2) of 0840, or 84 per cent means that the model coefficient of determination nice. Price and overall variables are important factors that influence consumer purchase decisions. Abstrak : Penelitian ini dilaksankan untuk menganalisis faktor-faktor yang berpengarauh bagi konsumen dalam membuat keputusan pembelian. Variabel independent terdiri Harga (X1), Brand Image (X2), Atribut Produk (X3) dan Variabel Keseluruhan (X4). Variabel dependent adalah Keputusan Pembelian Handphone atau Smartphone Samsung Jenis Android di ITC Kuningan Jakarta. Sampel berjumlah 100 respondenn yang diambil dengan menggunakan teknik Snowball Sampling. Analisis yang digunakan adalah analisis regresi berganda hasilnya yaitu : Y = 6.224 + 0.277 X1 - 0.004 X2 + 0.232 X3 + 0.277 X4. Variabel independen yang paling besar berpengaruh terhadap variabel dependen adalah variabel harga (0.277) diikuti oleh variabel keseluruhan (0.277). kemudian variabel atribut produk (0.232) kemudian adanya unsur negative dari variabel citra merek (-0.004). Koefisien deteminasinya (adjusted R2) sebesar 0.840 atau 84 persen artinya model koefisien determinasi bagus. Harga dan variabel keseluruhan adalah faktor penting yang mempengaruhi keputusan pembelian konsumen.
Pengaruh Kepercayaan Pelanggan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Pada Bagian Pergudangan PT Agung Kartikaningsih, Dewi; Surip, Surip; Simanjuntak, Robby; Sumarsid, Sumarsid; Gunardi, Gunardi
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.341

Abstract

PT Agung Raya is one of the companies engaged in shipping services (logistiks) that always chooses accurate strategies to always gain customer trust, maintain the company's image and of course be able to make it continue to survive in the midst of the onslaught of similar companies. The data version which used in this study is primary data, namely data obtained directly from respondents, through data collection techniques using questionnaires or questionnaires, which are filled out by respondents. The object of research in this study is the warehousing department of PT Agung Raya with the research sample being customers of the warehousing department of PT Agung Raya. The findings in this stuy indicate that there is a positive influence of customer trust on customer loyalty where the significance value was 0.006 <0.05 and the coefficient value was 0.217. There is a positive and significant effect of corporate image on customer loyalty, the significance value is 0.000 <0.05 and the coefficient value is 0.375. And there is a positive and significant influence on customer trust, company image on customer loyalty, with a significance value of 0.000 <0.05 and a coefficient value of 123.672. The effect of customer trust, company image on customer loyalty is 76.8%.
Analisa pengaruh Marketing Mix dan perilaku konsumen setelah Covid-19 terhadap keputusan Impulse Buying pada Miniso Cabang Mall Ciputra Jakarta Wardani, Widia Sentia; Sumarsid, Sumarsid; Jayadi, Jayadi; Kartikaningsih, Dewi; Yani, Ahmad; Simanjuntak, Robby
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2742

Abstract

The purpose of this study was to determine the effect of marketing mix and consumer behavior after COVID-19, both partially and simultaneously, on impulse buying decisions at the Miniso Mall Ciputra Jakarta Branch. The research method used is a quantitative descriptive method, namely research that describes the characteristics of an actual situation. The results of this study state that the partial test can be concluded that the marketing mix (marketing mix) partially has a significant effect on impulsive buying decisions, and consumer behavior after Covid 19 partially also has a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Branch Jakarta, simultaneous test results, it can be concluded that simultaneously, namely the marketing mix (marketing mix), and consumer behavior after Covid 19 jointly have a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch, analysis results determination found that the role of the marketing mix (marketing mix) and consumer behavior after covid 19 contributed 51.3% to impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch and the remaining 48.7% was influenced by factors another factor that not careful writer, for example price, service, business competition, and quality of human resources.
THE OPTIMIZATION OF SELECTION METHOD IN INCREASING THE EFFECTIVENESS OF WORKFORCE PLACEMENT Sumarsid, Sumarsid
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.223

Abstract

Testing selection methods is a key element in effective human resource (HR) management. The aim of this research is to evaluate various selection methods with a focus on increasing the accuracy and precision of employee placement in the work environment. Through a comprehensive analysis approach to the selection strategies that have been implemented, this research identifies a number of validation techniques that have the potential to improve the selection process, thereby achieving a better match between employees and the jobs they apply for. This research uses qualitative methods by testing testing techniques through a series of case studies involving companies from various industrial sectors. The case study results show that the use of appropriate testing techniques can significantly improve the quality of the employee selection and placement process. The practical implications of this research highlight the importance of integrating robustly tested selection methods in HR management practices. This qualitative research provides an in-depth understanding of how validation techniques can be adapted to a company's specific context, thereby ensuring more efficient and productive recruitment within the organization. This research not only offers a theoretical contribution to the understanding of optimizing selection methods, but also provides practical insights for HR managers in developing more effective and efficient recruitment policies.
EFFECTIVE STRATEGIES IN MANAGING DEMAND AND PRODUCTION CAPACITY OF SERVICES MSMEs IN BEKASI CITY Sumarsid, Sumarsid
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.245

Abstract

The Indonesian economy can benefit from the existence of MSMEs, but there are also shortcomings or problems with them, such as the low income limit owned by businesses, a small number of Human Resources (HR), and low levels of education and digital literacy. This research aims to explore demand patterns and production capacity at Ameera Salon, an MSME in Indonesia. We use qualitative methods by collecting data through observation and documentation. Through this research, we realize that the Indonesian economy can benefit from the existence of MSMEs, but is also faced with a number of problems such as low income, limited human resources, and low levels of education and digital literacy. In this situation, the most strategic approach to overcoming the problem of poverty is through the development of MSMEs. However, in handling requests, each type of business needs to consider and analyze the requests in an appropriate manner. This research provides insight into how MSMEs such as Ameera Salon can manage their demand and production capacity. Keywords: Production Capacity, Demand, MSMEs
PELATIHAN INOVASI PRODUK DAN PEMASARAN UNTUK MENINGKATKAN MERK UMKM DI BANTEN Surachman, Surachman; Triana, Leni; Kartika, Rika; Salapudin, Salapudin; Romli, Ombi; Sumarsid, Sumarsid; Octavitri, Yollanda
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 3 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i3.130

Abstract

This community service activity aims to improve the brand of Micro, Small and Medium Enterprises (MSMEs) in the Banten region through product innovation and marketing training activities using the Zoom Meeting platform. The implementation method is carried out by combining online and interactive approaches to facilitate maximum participation from MSME actors in Banten. The training was carried out online via Zoom Meeting, allowing participants to participate without needing to be physically present, considering mobility constraints and health considerations that are still relevant. During the training session, practitioners and experts in the fields of product innovation and marketing were involved as resource persons, providing in-depth insights and sharing practical experiences. The evaluation results show an increase in participants' understanding and skills regarding product innovation and marketing. Apart from that, the implementation of marketing strategies obtained from the training also succeeded in improving the image and brand of MSMEs in Banten. Active participation in the Zoom Meeting session proved the effectiveness of the online implementation method in delivering material and facilitating discussions between participants. This community service activity makes a positive contribution to the development of MSMEs in Banten, strengthens the brand position of their products, and promotes the application of information technology as a means of increasing capacity. It is hoped that the implications of this community service activity can provide inspiration and guidance for similar efforts in developing MSMEs in other areas
Co-Authors ahmad yani Gunardi Gunardi Jayadi Jayadi Kartikaningsih, Dewi LENI TRIANA, LENI RIKA KARTIKA Romli, Ombi Salapudin, Salapudin Simanjuntak, Robby Surachman Surachman Surip Surip Wardani, Widia Sentia Yollanda Octavitri