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All Journal Civic-Culture : Jurnal Ilmu Pendidikan PKN dan Sosial Budaya Business Innovation and Entrepreneurship Journal Syntax Idea PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Dinamika Kesehatan: Jurnal Kebidanan dan Keperawatan Jurnal Manajemen USNI
Nurul Maulida
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Business Innovation and Entrepreneurship Journal

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Apakah Harga dan Brand Image Berpengaruh Terhadap Keputusan Pembelian? Nurul Maulida; Siska Maya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 3 (2020): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.053 KB) | DOI: 10.35899/biej.v2i3.130

Abstract

Abstract– The purpose of this study is to determine the effect of price and brand image on purchasing decisions. The method used in this research is nonprobability sampling. The sampling technique used in this study was accidental sampling, data collection using a questionnaire. Data analysis uses multiple linear regression. The results showed that price influences purchasing decisions and brand image influences purchasing decisions. Simultaneously brand image has a significant effect on purchasing decisions. Abstrak– Tujuan dari penelitian ini yaitu mengetahui pengaruh harga dan brand image terhadap keputusan pembelian. Metode yang digunakan dalamalam penelitian ini adalah nonprobability sampling. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampling, pengumpulan data menggunakan kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian dan brand image berpengaruh terhadap keputusan pembelian. Secara simulta brand image berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Anindita Trinura Novitasari Azizah Nurhabibah Ainun Mardiah Istiqamah Istiqamah Lucy Nancy Simatupang Nia Yuniarsih Sehrama Ahmad Wahyudi Siska Maya Sitti Khadijah Sunardjo