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All Journal BBM (Buletin Bisnis dan Manajemen) Jurnal Ilmu Manajemen
Masdaini, Efrina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH USER EXPERIENCE ,PERCEIVED QUALITY DAN PERCEIVED SACRIFICE TERHADAP BEHAVORIAL INTENTION DAN COSTUMER SATISFACTION PADA APLIKASI MOBILE GOJEK DI KOTA PALEMBANG Masdaini, Efrina; Hidayat, Romidon
BBM (Buletin Bisnis & Manajemen) Vol 6, No 01 (2020): Volume 6, No. 01, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v6i01.286

Abstract

This study aims to determine and analyze the effect of user experience, perceived quality and perceived sacrifice on behavorial intention and customer satisfaction on the mobile gojek application in Palembang. Where the independent variables in this study are user experience, perceived quality and perceived sacrifice. While the dependent variables in this study are behavorial intention and customer satisfaction. The analysis used in this study used SEM with the lisrel 8.8 application. The SEM test results concluded that User Experience had no significant effect on Behavorial Intention and Customer Satisfaction. Whereas perceived quality and perceived sacrifice of a motorcycle taxi have a positive effect on behavorial intention or desire to use a motorcycle object and on customer satisfaction.  
Kajian Kewirausahaan dengan Kinerja Pemasaran serta Desain Strategi Pemasaran Depot Air Minum Isi Ulang Gunung Salju Cahyani, Eni; Masdaini, Efrina; Septiani, Dian
Jurnal Ilmu Manajemen Vol 10, No 1 (2020): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v10i1.2724

Abstract

This research was conducted at the Refill drinking water Depot, an effort of micro small and medium businesses to determine the entrepreneurial relationship with Marketing Performance so that UMKM can take steps to improve marketing through designing marketing strategies. The technique used in writing this research is interview, observation and documentation in the form of writings, drawings or monumentel works from someone. To test the validity of the data obtained so that it is truly in accordance with the aims and objectives of the study, the researchers used triangulation techniques. The data analysis technique used in this study refers to the interactive model. The results of the study conclude there is a link between entrepreneurship and marketing where entrepreneurial behavior can be said as behavior that represents more informal and unplanned activities that rely on intuition and energy from individuals to realize business activities in determining marketing strategies. Then the marketing strategy designs compose namely relying on product excellence, expanding market networks, establishing cooperation, promoting door to door, cost efficiency and increasing external capital.
Co-Authors Cahyani, Eni Dian Septiani Hidayat, Romidon