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All Journal Jurnal Pengabdian Dharma Laksana Jurnal Darma Agung Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Fitriyani, Zenita Afifah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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DIGITAL TECHNOLOGY MEDIATES BUSINESS STRATEGIES AND JOB CREATION LAW TO MSME PERFORMANCE IN THE CULINARY SECTOR Setiawan, Hery; Santy, Yuyu Jahratu Noor; Fitriyani, Zenita Afifah; Huda, Khasbulloh
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3599

Abstract

The purpose of this study is to determine the direct and indirect influence on the business strategy variables and the Job Creation Law variable on the MSMEs Performance in the culinary sector which is mediated by the Digital Technology variable. The research method used is a quantitative method using the SmartPLS 3.2.8 program in analyzing the data, so that it can identify the relationship between variables. The research population is MSMEs in the culinary sector in Prajurit Kulon sub-district. By using the Slovin formula, a sample result of 83 was obtained. The data collection techniques used were observation, interviews and questionnaires. Data analysis was carried out using outer model test, innerl model test, and hypothesis test.The results of the study are suspected to have a direct influence on the variables of business strategy and the Job Creation Law on the Performance of MSMEs in the Culinary Sector mediated by digital technology. This research is expected to help improve the performance of MSMEs in the culinary sector in the Prajurit Kulon district, Mojokerto City, and can be a reference and study for research on digital technology that mediates business strategies and the Job Creation Law on MSME performance.
THE IMPACT OF USING TOKOPEDIA ON PROFITABILITY AND CONSUMER SERVICE Yusuf, Muhammad; Fitriyani, Zenita Afifah; Abdilah, Adil; Ardianto, Rian; Suhendar, Atep
JURNAL DARMA AGUNG Vol 30 No 2 (2022): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i2.2273

Abstract

Business actors doubtlessly want to optimize in all parts in order to increase their company's profitability. One thing that must be done is to set up an advertising system based on electronic media, accurately Tokopedia. A system that makes buying and selling transactions simpler for both users and consumers. This article seeks to ascertain the impact of business actors' use of Tokopedia media on resulting profitability, as well as the impact of Tokopedia on consumer convenience when shopping online. This study employed a qualitative strategy in the form of a review article in the field of Tokopedia-based marketing management. Writing scientific articles involves the use of qualitative methods as well as literature studies or library research.
Kampanye Pengelolaan Sampah dalam Program Lomba Bank Sampah Fitriyani, Zenita Afifah; Santy, Yuyu Jahratu Noor; Wikandari, Yunita Dwi; Sholeh, Rachmad
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.26057

Abstract

Sampah merupakan masalah lingkungan yang masih terjadi sampai sekarang. Bank sampah menjadi salah satu upaya pemberdayaan masyarakat untuk peduli terhadap pengolahan sampah. Bank sampah yang baik memiliki badan hukum, sistem administrasi, nasabah, dan kepengurusan atau penanggung jawab. Dinas Lingkungan Hidup Kabupaten Mojokerto sebagai penggagas lomba bank sampah bertujuan untuk penyemangat bagi kader lingkungan di Kabupaten Mojokerto agar kinerja dan semangatnya meningkat dalam menjaga kelestarian lingkungan. Pelaksanaan kegiatan dilakukan selama 5 bulan yaitu bulan Maret sampai Juli 2022, dimana Tim Pengabdian Masyarakat Universitas Mayjen Sungkono bekerjasama dengan Tim Dinas Lingkungan Hidup Kabupaten Mojokerto. Rangkaian pelaksanaan kegiatan yaitu technical meeting, penjurian 6 besar, wawancara online dan penjurian 3 besar, serta verifikasi lapangan untuk menentukan pemenang. Kegiatan ini diharapkan dapat meningkatkan jumlah nasabah, dan memberikan inspirasi bagi masyarakat untuk memunculkan bank sampah baru di wilayah yang saat ini masih belum ada bank sampah ataupun yang bank sampahnya sudah non aktif.
Co-Authors Abdilah, Adil Ardianto, Rian Hery Setiawan, Hery Huda, Khasbulloh Muhammad Yusuf Santy, Yuyu Jahratu Noor Sholeh, Rachmad Suhendar, Atep Wikandari, Yunita Dwi