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All Journal ESENSI: Jurnal Manajemen Bisnis Jurnal Informatika Ekonomi Bisnis Jurnal Komunikasi Esensi Daruna
Hutagalung, Maasyithah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce Sijoen, Alya Elita; Hutagalung, Maasyithah; Sirait, Evi; Sufa, Siska Armawati; Munizu, Musran
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.823

Abstract

This research aims to examine the influence of advertising and Instagram social media on people's buying interest in e-commerce. Sampling was carried out using purposive sampling technique. This research uses multiple linear regression analysis techniques with SPSS as an analysis tool. Based on the results of data testing carried out, it shows that advertising partially has a significant effect on people's buying interest in e-commerce, Instagram social media has a significant effect on people's buying interest in e-commerce.
Co-Authors Musran Munizu Sijoen, Alya Elita Sirait, Evi Sufa, Siska Armawati