Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Journal of Business and Management Journal of Innovation, Business and Entrepreneurship
Nuraeni, Shimaditya
School of Business and Management, Institut Teknologi Bandung
Computer Science & IT Decision Sciences, Operations Research & Management

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analyzing Co-Creation Process in Cluster Industry using Agent-Based Simulation, Case Study : Cluster Industry Batik Solo Putro, Utomo Sarjono; Hermawan, Pri; Utomo, Dhanan Sarwo; Nuraeni, Shimaditya; Ariyanto, Khrisna
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1542.341 KB)

Abstract

At the beginning of 2008, the amount of cluster industry batik in Solo start to grew, with so many innovations, big market (co1nsumers), low cost and high progit margin. The condition is so much different compare to the late 1980. Thus, with agent-based simulation for industrial cluster, the aims of the research are to understand what mechanism can describe the formation of cluster industry batik in Solo, and propose strategies to stimulate formation of cluster industry. There are three agents modeled in the simulation; consumer, produce, and supplier. Each agent has their own attributes and decision role. As result, the simulation can describe that industrial cluster is formed as bottom-up interaction between agents with interdependency decision-making. In the long term, only producer agent that agglomerate with other industry can survive and the average wealth of each agent will increase along with the density cluster of certain industrial cluster. Several policies can be implemented to stimulate the industrial cluster formation are creating join-showroom, build waste-water treatment for several industries, renovate the facilities (access) to the cluster industries.Keywords:service science, cluster industry, agent-based simulation, cluster industry batik Solo
Destination Country of Field Trip Analysis to Improve Student Cultural Intelligence (CQ) Ghazali, Achmad; Putranto, Nur Arief Rahmatsyah; Nuraeni, Shimaditya; Prasetyanti, Layung Anindya; Pangestu, Aria Bayu
Jurnal Manajemen Teknologi Vol 18, No 3 (2019)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2019.18.3.4

Abstract

Abstract. Cultural Intelligence (CQ) is a type of intelligence that can affect someone performance when they work in multi-cultural context. Therefore, university should help their students in increasing their CQ. There are a lot of method that can be used in increasing students’ CQ. One of them is field trip to another country. However, to have optimal effect from this method, chose destination country is an important aspect that must be considered. This research tried to find the suitable destination country by sending students to visit three different countries which were chosen based on the level of national culture similarities based on Hofstede model. The CQ of students was measured before and after the field trips and then the result was compared. The result showed that destination country with similarities in their national culture can give more impact in increasing both students’ CQ and the cognitive aspect of CQ.Keywords: Cultural intelligence, field trip, destination country, hosftede, national culture Abstrak. Kecerdasan kultural (CQ) adalah salah satu jenis kecerdasan yang dapat memengaruhi kinerja seseorang ketika bekerja dalam kontks multibudaya. Karena itu, universitas sebagai lembaga pendidikan tinggi harus membantu siswa dalam meningkatkan CQ. Ada banyak metode yang dapat digunakan untuk meningkatkan CQ siswa, salah satunya adalah karyawisata ke negara lain. Namun, untuk memeroleh hasil optimal dari metode tersebut, pemilihan negara tujuan menjadi komponen yang penting untuk diperhatikan. Penelitian ini mencoba untuk mengidentifikasi negara tujuan seperti apa yang sesuai dengan mengirimkan siswa ke tiga negara yang memiliki tingkat kultur nasional yang berbeda berdasarkan model Hosftede. CQ siswa diukur sebelum keberangkatan dan setelah keberangkan dan dilakukan komparasi terhadap hasil tersebut. Hasil pengukuran menunjukkan bahwa negara tujuan yang memiliki kemiripian kultural nasional yang serupa dapat memberikan dampak optimal pada peningkatan CQ siswa, terutama komponen kognitif.Kata kunci: Kecerdasan kultural, karyawisata, negara tujuan, hosftede, budaya nasional
MODELING THE PURCHASE DECISION AND CUSTOMER LOYALTY MECHANISM USING AGENT-BASED SIMULATION Tomiputra, Syafiq Mahdi; Nuraeni, Shimaditya
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Gaining new customers costs five to 25 times more than retaining existing ones. People who have bought from a company three times are 54% more likely to buy from the same company. All of this leads up to the point that catering to existing customers increases profitability. Thus, proving the need for customer loyalty. This research has the objective of identifying the mechanism behind a customer?s purchase decision and the buildup of customer loyalty through repeat purchases. The second objective of the research is to identify the timing to launch a loyalty program in relation to the market segments proportion.Methods: Agent-based modeling is used to capture the dynamics of human interaction. The model created will be a generic model. Internal validation test is used to validate the model, and corner testing the market segment proportions to determine the timing to launch a loyalty program depending on the market segment proportions.Results: The findings of this research dictates that a person will decide to purchase if it is sufficiently affected by its factors. The research shows that there is a significant difference in optimal time to post a loyalty program depending on the proportion of the market segments.Keywords: Agent-based modeling, complex system, customer loyalty, purchase decision, simulation
Fashion Brands' Instagram Contents that Influence Customer Purchase Intention Kautsar, Muhammad; Nuraeni, Shimaditya
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Social media has changed the way business run, especially in marketing. With the availability of social media, it is easier for business to communicate with their customer. One of social media that influential for business is Instagram. With features that focus on creating contents, Instagram has helped marketers to connect with their customers by creating contents that engage with their customers with the objective to influence their purchase intention. SADE is a local fashion brand from Bandung that use Instagram as its primary marketing channel. In order to gain sales, SADE need to deliver contentsthat able to convert customer interest towards the product into buying the products. Therefore, this research is aim to find out the factors for fashion brands’ Instagram content that significantly influence customer purchase intention. By using questionnaire to collect the data, this research analyzed two independent variables which is product presentation and perceived quality towards purchase intention. The data were collected with the amount of 212 respondents, in where the respondents came from Bandung and Jakarta with the age of between 18 - 37 years old and actively using Instagram. By using multi-linear regression to find out the relationship of each independent variables, the research concluded that variables that have significant effect on customer purchase intention are product presentation and perceived quality.Keywords: Instagram, Social Media, Fashion Brand, Instagram Contents, Purchase Intention
Co-Authors Aria Bayu Pangestu Ariyanto, Khrisna Ghazali, Achmad Hermawan, Pri Kautsar, Muhammad Prasetyanti, Layung Anindya Putranto, Nur Arief Rahmatsyah Tomiputra, Syafiq Mahdi Utomo Sarjono Putro Utomo, Dhanan Sarwo