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All Journal International Journal of Evaluation and Research in Education (IJERE) Indonesian Journal of Applied Linguistics (IJAL) BAHASA DAN SASTRA Ranah: Jurnal Kajian Bahasa Indonesian EFL Journal: Journal of ELT, Linguistics, and Literature
Fajri, Muchamad Sholakhuddin Al
Faculty Of Vocational Studies, Universitas Airlangga, Indonesia
Education Languange, Linguistic, Communication & Media Social Sciences

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 1 
THE FUNCTIONS OF CONVERSATIONAL IMPLICATURES IN PRINT ADVERTISING Al Fajri, Muchamad Sholakhuddin
Jurnal Pendidikan Bahasa dan Sastra Vol 17, No 1 (2017): APRIL 2017
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/bs_jpbsp.v17i1.6953

Abstract

This study aims to examine the use of conversational implicatures(Grice, 1975) in print advertising. It analyses 10 advertisements taken from men and women English and Indonesian Magazines issued in 2016 and 2017. Since advertising is a form of communication between the few (advertisers or company) and the many (public), adverts are supposed to follow the Cooperative Principle and its maxims. However, advertisement designers often do not obey the maxims blatantly or flout the maxims which give rise to an implicature in order to achieve a certain communicative effect. I argue that the application of conversational implicatures in advertisements tends to provide enormous benefits for advertisers or company. The application can perform various functions which eventually make the adverts more effective and persuasive. It could make the adverts more economical or cost-effective, make the ad easy to be remembered, arouse the audience’s curiosity, attract and retain attention and make the advertisers able to avoid responsibility to defend the implied claims.Keywords: Conversational implicature, advertising, cooperative principle, flouting maxims
HEGEMONIC AND MINORITY DISCOURSES AROUND IMMIGRANTS: A CORPUS-BASED CRITICAL DISCOURSE ANALYSIS Al Fajri, Muchamad Sholakhuddin
Indonesian Journal of Applied Linguistics Vol 7, No 2 (2017): Vol. 7 No. 2, September 2017
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijal.v7i2.8349

Abstract

This study aims to analyse discourses surrounding the word immigrants in a large collection of naturally occurring language, ‘ukWac’ corpus (Web as Corpus). It employs corpus linguistics as a methodology to carry out critical discourse analysis research. Specifically, collocation analyses were used to identify dominant representations and discourse prosodies (Stubbs, 2007) of immigrants. Concordance analyses were then applied to examine the data in a more qualitative way. The findings suggest that while there are a few instances indicating positive representations of immigrants, hegemonic discourses around them are more negative. They are predominantly constructed as illegal entities, victims and dangerous groups. These constructions are likely to prime people to think that all immigrants are illegal and threatening, and will not be able to integrate into their host society.
THE REPRESENTATION OF A BLASPHEMY PROTEST IN JAKARTA IN LOCAL AND INTERNATIONAL PRESS Al Fajri, Muchamad Sholakhuddin
Indonesian Journal of Applied Linguistics Vol 7, No 3 (2018): Vol. 7 No. 3, January 2018
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijal.v7i3.9821

Abstract

The way political protests and civil (dis)order are reported in news discourse has been of interest to critical linguists (e.g. Hart, 2014; Brindle, 2016). Representations of an event in the media are typically influenced by political stances of news institutions and therefore representations of the same protest can be different in different news media, depending on the ideological framework in which they operate. This present study differs from the previous research in the sense that its data are taken from several news media in the country where the protest occurs or local newspapers, and from international or foreign newspapers which seem to have less political motives. It aims to investigate the representation of a blasphemy protest in Jakarta in both local and international press by using transitivity and van Leewuen’s social actor representation (SAR) model. The data were taken from five Indonesian news texts and five International news articles. The findings suggest that the International newspapers have a tendency to delegitimate the protest by portraying it as discrimination towards minorities and a benefit for terrorist groups. Additionally, they construct the protesters as extremists and a source of clashes and violence. On the other hand, although the Indonesian news media also appear to delegitimate the protest and the protesters, the constructions are not as radical as the foreign media.
The discursive portrayals of Indonesian Muslims and Islam in the American press: A corpus-assisted discourse analysis Fajri, Muchamad Sholakhuddin Al
Indonesian Journal of Applied Linguistics Vol 9, No 1 (2019): Vol. 9 No. 1, May 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijal.v9i1.15106

Abstract

Numerous studies across disciplines on how western media portray Muslims have been conducted in different geopolitical and cultural contexts. However, we still lack research into media constructions of Muslims from a particular country, including Indonesia, which is the most populous Muslim nation. This study aims to analyse the linguistic representation of Indonesian Muslims and Islam in two corpora of American newspapers published in two different five-year periods (2002-2006 and 2012-2016) by using corpus-assisted discourse analysis framework. Keyword, collocation and concordance analyses were employed to reveal dominant discourses of Indonesian Muslims. It was also enriched by critical discourse studies’ commitment to analysing social and political contexts. Some of the findings corroborate and reinforce the results of previous studies on media depictions of Muslims in general, in that the dominant discourses around Islam and Muslims are related to terrorism, fundamentalism, conflict and violence. However, this study also brings forward additional information, including a shift in the discourse. Dominant discourses around Indonesian Muslims in the American newspapers have witnessed a slight change over the 15 year-period from terrorism and extremism to radicalism only. What might be highlighted is that there are extremely few positive media portrayals of either Muslims in general or Indonesian Muslims.
Error Analysis and Its Implications for the English Classroom: A Case Study of an Advanced English Learner Millatul Islamiyah; Muchamad Sholakhuddin Al Fajri
Indonesian EFL Journal: Journal of ELT, Linguistics, and Literature Vol. 5 No. 2 (2019): December
Publisher : Language Center of Islamic Institute of Uluwiyah (IAI Uluwiyah) Mojokerto Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine English spoken language uttered by Indonesian EFL learners by employing error and interlanguage analysis. It principally focuses on highlighting the value of error and interlanguage analysis on the development of Indonesian English language teaching classroom. The data were in the form of language transcription taken from a structured sociolinguistics interview with an advanced English learner. The results indicate that errors, either on phonological, grammatical, lexical, or pragmatic competence, are principally caused by L1 or interlingual transfer, despite few occurrences of developmental errors. Regarding the implication of this study for language classroom, it offers several suggestions for improving English language classroom including an introduction of varieties of chunk languages and adjacency pairs used across cultures to students.
Skinny, Slim, dan Thin: Analisis Berbasis Korpus Kata Sifat Identik dan Implikasinya pada Pengajaran Bahasa Inggris Millatul Islamiyah; Muchamad Sholakhuddin Al Fajri
Ranah: Jurnal Kajian Bahasa Vol 8, No 1 (2019): Ranah: Jurnal Kajian Bahasa
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.34 KB) | DOI: 10.26499/rnh.v8i1.894

Abstract

This paper is an exploratory corpus-based investigation into a group of near synonymous adjectives: skinny, slim, and thin. It employs the British National Corpus (BNC) as data and Sketch Engine as data analysis instrument. By using corpus linguistics techniques such as concordance and collocation analysis, it compares the synonymous words’ usage, meaning, and pattern to identify which synonymous words are more appropriate in a certain context. The results suggest that thin has neutral nuance expression and slim tends to carry positive connotation, while skinny is often used by speakers when they want to be more pejorative or deprecating. Moreover, unlike skinny which mainly modifies animate-related nouns, slim is more heterogeneous as they also can modify inanimate-related nouns and when it collocates with inanimate nouns, it often extends its’ meaning into metaphor expression which means ‘small’. Thin is used in many idiomatic expressions and when combined with common words it can also be used to denote metaphorical meaning. These findings can be applied in English language teaching so that students will be able to use the synonymous adjectives in an apt context and to avoid undesirable implication. ABSTRAKPenelitian ini adalah analisis berbasis korpus pada kelompok kata sifat yang hampir sama: “skinny”, “slim”, dan “thin”. Penelitian ini menggunakan British National Corpus (BNC) sebagai data dan Sketch Engine sebagai instrumen analisis data. Dengan menggunakan teknik linguistik korpus seperti konkordansi dan analisis kolokasi, artikel ini membandingkan penggunaan, makna, dan pola kata sinonim untuk mengidentifikasi kata-kata sinonim yang lebih tepat dalam konteks tertentu. Hasilnya menunjukkan bahwa “thin” memiliki ekspresi nuansa netral dan “slim” cenderung membawa konotasi positif, sementara “skinny” sering digunakan oleh pembicara ketika mereka ingin lebih merendahkan atau mencela. Selain itu, tidak seperti “skinny” yang banyak memodifikasi nomina yang berhubungan dengan benda hidup, “slim” lebih heterogen karena mereka juga dapat memodifikasi nomina yang tidak hidup dan ketika ia bertaut dengan kata benda tak hidup, ia sering memperluas maknanya menjadi ekspresi metafora yang berarti “small”/kecil. “Thin” digunakan dalam banyak ekspresi idiomatis dan ketika dikombinasikan dengan kata-kata umum, “thin” juga dapat digunakan untuk menunjukkan makna metaforis. Temuan ini dapat diterapkan dalam pengajaran bahasa Inggris sehingga siswa akan dapat menggunakan kata sifat sinonim dalam konteks yang tepat dan untuk menghindari implikasi yang tidak diinginkan.
Pre-service EFL teachers’ perception on educational video production technology: A needs analysis I'anatul Avifah; Muchamad Sholakhuddin Al Fajri
International Journal of Evaluation and Research in Education (IJERE) Vol 11, No 3: September 2022
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v11i3.21149

Abstract

This study conducted a needs analysis by investigating the perceptions of Indonesian pre-service English as a foreign language (EFL) teachers and in-service lecturers about instructional media development and the potential of educational video production for EFL teacher education. This research was conducted with a number of respondents from pre-service teachers who took instructional materials or media development course (IMALT/IMALD) and computer-assisted language learning (CALL) and lecturers including the program director of language education department in Indonesian universities. The results suggested that the design of the workshop should be devised as constructive learning with a focus on project-based learning to help teacher candidates develop their skills in employee value proposition (EVP). The workshop is also suggested to provide some examples of today’s educational video to bring into the discussion. In terms of the course design, the participants suggested some intended topics to learn, which are learning objectives and strategies, camera work, pedagogic approaches for video production, additional creative aids in video production and pre- and post-production phase of EVP.
Co-Authors I'anatul Avifah Millatul Islamiyah Millatul Islamiyah