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THE IMPACT OF ATTRACTIVENESS OF ADS AND CUSTOMER COMMENTS AGAINST TO PURCHASE DECISION OF CUSTOMER PRODUCTS ON THE USER OF ONLINE SHOP APPLICATIONS IN THE CITY OF MEDAN Anggoro, Muhammad Agung; Purba, Mas Intan
Jurnal Ilmiah Bina Manajemen Vol 3 No 1 (2020): Jurnal Ilmiah Bina Manajemen
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.089 KB) | DOI: 10.33557/jibm.v3i1.823

Abstract

The increasingly fierce competition of online shop products spurred online shop application providers to undertake business development strategy steps by strengthening digital business services and various service innovations to meet customer needs. This can be seen from the public interest in shopping at online stores because prices are more competitive, there is no need to bother coming directly to the store, and the goods purchased will be delivered to the buyers’ place. The population in this study that used mobile shop online application services was 105,551 respondents with the formula Slovin obtained a sample size of 100 respondents. The research data analysis method is quantitative descriptive statistical analysis and multiple regression analysis. The result of this research is that the attractiveness of advertisements and customer comments together have a positive and significant effect in increasing customer product purchasing decisions for users of online shop applications in Medan, while partially the attractiveness of advertising (X1) only has a positive and significant effect, but the variables customer comments (X2) have no positive effect in improving customer product purchasing decisions on users of online shop applications in the city of Medan. Persaingan produk online shop yang semakin ketat memacu perusahaan penyedia aplikasi online shop untuk melakukan langkah strategi pengembangan usaha dengan perkuatan layanan bisnis digital serta beragam inovasi layanan untuk memenuhi kebutuhan pelanggan. Hal tersebut terlihat dari ketertarikan masyarakat berbelanja di toko online dikarenakan harga yang lebih kompetitif, tidak perlu ribet datang langsung ke toko, dan barang yang dibeli akan diantar ke tempat pembeli. Populasi dalam penelitian ini yang menggunakan layanan mobile aplikasi online shop sebanyak 105.551 responden dengan rumus slovin diperoleh jumlah sampel sebanyak 100 responden. Metode analisis data penelitian adalah analisis statistik deskriptif kuantitatif dan analisis regresi berganda. Hasil penelitian diperoleh daya tarik iklan dan komentar pelanggan secara bersama-sama berpengaruh positif dan signifikan dalam meningkatkan keputusan pembelian produk pelanggan pada pengguna aplikasi online shop di Kota Medan, sedangkan secara parsial variabel daya tarik iklan (X1) saja yang berpengaruh positif dan signifikan tetapi variabel komentar pelanggan (X2) tidak berpengaruh positif dalam meningkatkan keputusan pembelian produk pelanggan pada pengguna aplikasi online shop di Kota Medan.
Analisis Kualitas Pelayanan, Promosi Penjualan Dan Personal Selling Terhadap Kepuasan Pelanggan Pada PT Sunter Sumber Sinergi Medan Anggoro, Muhammad Agung; Juvin, Jefry; Chaisar, Winnie; Ginting, Gita Monica br; Halim, Tom Widodo; Erey, Jennifer Usman
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 3, No 1 (2020)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v3i1.682

Abstract

The purpose of this study was to examine the effect of service quality, sales promotion, and personal selling on customer satisfaction at PT Sunter Sumber Sinergi. Customers who are dissatisfied due to poor service delivery, promotions that do not attract the interest or enthusiasm of its customers, and personal selling that is rarely carried out by companies, the research approach used by researchers is a quantitative approach, in this study, researchers used company data, namely customers ( agent) who has joined PT. Sunter Sumber Sinergi amounted to 351 people as a population and a sample of 216 people. Results Hypothesis testing is carried out by the method of simultaneous testing (F test) that F arithmetic> F table (61,649> 2.26) and a significant probability of 0,000 <0.05, that with simultaneous testing methods of service quality, sales promotion and personal selling have a positive effect and significant to customer satisfaction PT Sunter Sumber Sinergi Medan. Results Hypothesis testing is done by the partial testing method (t-test) that t arithmetic> t table, shows the quality of service (6,046> 1.65309) with a significant 0,000 <0.05, promotion sales (2.251> 1.65309) with a significant 0.026 <0.05, personal selling (5.411> 1.65309) with a significant 0.000 <0.05) a positive and significant effect on customer satisfaction of PT Sunter Sumber Sinergi. The results of the coefficient of determination test obtained adjusted R Square results of 0.503 (50.3%) of the dependent variable variations, namely customer satisfaction, which can be explained by the variation of the independent variables, namely service quality, promotion selling, and personal selling. In comparison, the remaining 0.497 (49.7%) comes from other variables not examined. The conclusion obtained from this study is the quality of service, sales promotion, and personal selling, significantly influence customer satisfaction. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan, promosi penjualan,dan personal selling terhadap kepuasan pelanggan pada PT Sunter Sumber Sinergi. Pelanggan yang tidak puas disebabkan dengan pemberian pelayanan yang buruk, promosi yang tidak menarik minat atau semangat pelanggan nya, serta personal selling yang jarang dilakukan oleh perusahaan, Pendekatan penelitian yang dipakai peneliti adalah pendekatan kuantitatif, dalam penelitian ini, peneliti menggunakan data perusahaan yaitu pelanggan ( agent ) yang telah bergabung dengan PT. Sunter Sumber Sinergi berjumlah 351 orang sebagai populasi dan sampel berjumlah 216 orang. Hasil Pengujian hipotesis yang dilakukan dengan metode pengujian simultan (uji F) bahwa F hitung > F tabel (61,649 > 2,26 ) dan probabilitas signifikan 0,000 < 0,05,  bahwa dengan metode pengujian simultan kualitas pelayanan, promosi penjualan dan personal selling berpengaruf positif dan signifikan terhadap kepuasan pelanggan PT Sunter Sumber Sinergi Medan.Hasil Pengujian hipotesis yang dilakukan dengan metode pengujian parsial (uji t) bahwa t hitung > t tabel, menunjukan kualitas pelayanan (6,046 > 1,65309) dengan signifikan 0,000 < 0,05, promosi penjualan (2,251 > 1,65309) dengan signifikan 0,026 < 0,05, personal selling (5,411 > 1,65309) dengan signifikan 0,000 < 0,05) berpengaruh positif dan signifikan terhadap kepuasaan pelanggan PT Sunter Sumber Sinergi.Hasil uji koefisien determinasi diperoleh hasil adjusted R Square sebesar 0,503 (50,3%) dari variasi variabel terikat yaitu kepuasan pelanggan yang dapat dijelaskan oleh variasi variabel bebas yaitu kualitas pelayanan, promosi penjualan dan personal selling, sedangkan sisanya sebesar 0,497 (49,7%) berasal dari variabel lain yang tidak diteliti. Kesimpulan yang didapat dari penelitian ini adalah kualitas pelayanan, promosi penjualan dan personal selling, berpengaruh secara signifikan terhadap kepuasan pelanggan.
PENGARUH FRAUD PENTAGON TERHADAP KECURANGAN LAPORAN PENGARUH KUALITAS PELAYANAN DAN PROMOSI JASA MUATAN KARGO TERHADAP LOYALITAS PELANGGAN PT. DAYA EIKA SAMUDRA (PERUSAHAAN YANG BERGERAK DIBIDANG JASA EKSPEDISI MUATAN KAPAL DAN KARGO) MEDAN Yono, Rudi; Sitanggang, Afriani; Aldo, Roderick; Anggoro, Muhammad Agung
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisi pengaruh kualitas pelayanan dan Promosi positif dan signifikan terhadap Loyalitas Pelanggan PT Daya Eika Samudra. Metode penelitian yang diguanakan adalah analisis regresi linear berganda. Populasi dalam penelitian adalah sebanyak 147 pelanggan dan sampel sebanyak 105 pelanggan. Teknik pengujian sampel mengunnakan sample random sampling. Hasil Penelitian menunjukkan bahwa secara parsial kualitas pelayanan dan Promosi berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan PT Daya Eika Samudra. Secara simultan Kualitas Pelayanan dan Promosi berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan PT Daya Eika Samudra. Besarnya koefisien determinasi diperoleh nilai Adjusted R Square sebesar 0,293 hal ini berarti 29,3% dari variabel dependen Loyalitas Pelanggan PT Daya Eika Samudra yang dapat dijelaskan oleh variabel independen Kualitas Pelayanan dan Promosi sedangkan sisanya sebesar 70,7% dijelaskan oleh variabel lain yang tidak diteliti pada penelitian ini, seperti periklanan, citra perusahaan, harga dan sebagainya.
PENGARUH HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN ROUND SEPARATORS MEREK SWECO PT BANGUN TEKNO KARISMA LESTARI Wijaya, Ronaldo; Suryatin, Novia; Wilis, Wilis; Anggoro, Muhammad Agung
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

PT. Bangun Tekno Karisma Lestari is a trading company that distributes Round separators for Sweco and spare parts. The purpose of this study was to examine the effect of Price and Distribution Channels on Customer Satisfaction Round Separator Sweco PT. Build Tekno Karisma Lestari. The method used in this study is a quantitative approach, this type of research is quantitative descriptive, and the nature of this research is descriptive explanatory. The method of data collection is done by interviews, questionnaires, and documentation. The data analysis method used is multiple regression. The population of 133 sample customers is 100 customers. The results showed that simultaneously and partially Price and Distribution Channels had a positive and significant effect on Customer Satisfaction Round Separator Sweco PT. Build Tekno Karisma Lestari.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KOTAK TELUR PADA PT MEGA SARI AGUNG SEJAHTERA LANGKAT MEDAN Andreyani, Graciela; Rendy, Rendy; Nyonata, Ricky Anderson; Ardiles, Zikho; Anggoro, Muhammad Agung
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

This study aims to test and analyze the effect of product quality and service quality on egg box customer satisfaction at PT Mega Sari Agung Sejahtera Langkat Medan. The analytical method is multiple linear analysis. The population is customers at PT Mega Sari Agung Sejahtera Langkat Medan totaling 276 people. The sample research was 163 customers of PT Mega Sari Agung Sejahtera Langkat Medan. The conclusion showed that product quality and service quality partially and simultaneously had an effect on egg box customer satisfaction at PT Mega Sari Agung Sejahtera Langkat Medan. The test results of the determination coefficient above is the amount of adjusted R Square is 0.205, then the influence of product quality and service quality on egg box customer satisfaction at PT Mega Sari Agung Sejahtera Langkat Medan is 20.5% while the remaining 79.50% is influenced by other factors which was not examined in this study.