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All Journal Diklat Review : Jurnal manajemen pendidikan dan pelatihan International Journal of Islamic Business and Management Review E-Amal: Jurnal Pengabdian Kepada Masyarakat
Sukriani, Nurul
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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PERAN KETERAMPILAN DAN PENGALAMAN USAHA TERHADAP KEBERHASILAN USAHA PARA PELAKU USAHA MAKANAN DI KECAMATAN TUAH MADANI KOTA PEKANBARU Sukriani, Nurul; Dewi, Diana Sri; Febrina, Dian
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 1 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i1.1737

Abstract

This research aims to determine the Business Success of food entrepreneurs in Tuah Madani District, Pekanbaru, using the variables Business Experience and Entrepreneurial Skills to analyze their influence on Business Success. The population in this research is all food business actors who run food businesses in Tuah Madani District, Pekanbaru City, the exact number of which is not yet known. For an unknown population, the sample size in this study used the Wibisono formula and a sample of 97 people. Data collection was carried out using a questionnaire method, namely by providing a list of statements to respondents. The data analysis technique used is multiple linear regression analysis operated through the SPSS 20 for Windows program. The results of the research show that simultaneously and partially the variables Business Experience and Entrepreneurial Skills have a significant effect on Entrepreneurial Success among food business actors in Tuah Madani District, Pekanbaru. Keywords: Business Success, Business Experience, Entrepreneurial Skills
Knowledge, Abilities, Skills and Its Impact on Business Performance of Business Actors in the Culinary Sector Sukriani, Nurul; Febrina, Dian; Dewi, Diana Sri
International Journal of Islamic Business and Management Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i1.619

Abstract

This study aims to analyze the effect of Knowledge, Abilities, and Skills on the Business Performance of Culinary Entrepreneurs in Pekanbaru City. The data analysis method used is quantitative. Sources of data using primary and secondary in the form of questionnaires and interviews. The population in this study are culinary business actors in the city of Pekanbaru. For the population and sample because the total population is not known with certainty, then a total sample of 97 people. The results of the study indicate that there is a simultaneous significant influence between Knowledge, Abilities, and Skills on the Business Performance of Culinary Entrepreneurs in Pekanbaru City. Partially also found that knowledge has a significant effect on business performance, ability has a significant effect on business performance, skills have a significant effect on business performance.
PENYULUHAN KEMASAN PRODUK DALAM RANGKA MENINGKATKAN MINAT BELI KONSUMEN PADA UMKM AT-TAQWA PEKANBARU Sukriani, Nurul; Setiawati, Setiawati; Sukmadewi, Refni
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3337

Abstract

Kemasan (packaging) merupakan salah satu ujung tombak penjualan suatu produk. Kemasan mempunyai peranan yang sangat penting karena akan selalu terkait dengan komoditi yang dikemas dan sekaligus merupakan nilai jual dan citra produk. Nilai jual ini meningkat ketika produk yang dihasilkan mendapat nilai tambah dari kemasan yang menarik. Sedangkan citra produk terkait dengan gambaran produk dalam benak konsumen akan semakin baik apabila produk itu dikemas secara baik, dengan kata lain produk dapat memberi kesan baik bagi konsumen. Penyuluhan desain kemasan produk untuk pelaku UMKM At-Taqwa pekanbaru ini untuk memberikan wawasan desain dan bentuk kemasan baru yang membuat produk menjadi lebih bernilai dan aman. Metode yang diterapkan dalam kegiatan ini adalah metode presentasi mengenai pengenalan bentuk dan desain packaging, Metode demonstrasi mengenai contoh kemasan produk yang baik disesuaikan dengan produk yang diproduksi oleh UMKM, dilanjutkan dengan diskusi untuk menganalisis beberapa kemasan produk pembanding. Metode evaluasi dengan mengamati reaksi dan tanggapan yang didapat, yaitu peserta terlihat sangat antusias dan berdiskusi aktif untuk pengembangan kemasan produknya agar lebih bernilai jual. Pendampingan akan terus dilakukan setelah kegiatan penyuluhan ini. Tim pelaksana dari Program Studi Manajemen STIE Persada Bunda akan selalu siap membimbing dan mengarahkan pelaku usaha dalam pengembangan usahanya
Co-Authors Dewi, Diana Sri Febrina, Dian Setiawati Setiawati Sukmadewi, Refni