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All Journal Adimas : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management BUDGETING : Journal of Business, Management and Accounting Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Purnomo, Nanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga terhadap Loyalitas Konsumen melalui Kepuasan Konsumen sebagai Variabel Intervening (Studi Kasus UMKM pada Soto Ayam Haji Karim) : (Studi Kasus UMKM pada Soto Ayam Haji Karim) Purnomo, Nanto; Hidayatullah, Syarifudin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3204

Abstract

This study aims to determine whether Service Quality, Product Quality, and Price affect consumer loyalty through consumer satisfaction as an intervening variable in Soto Ayam Haji Karim MSMEs and analyze the most dominant factors in influencing consumer loyalty and consumer satisfaction in the Soto Ayam Haji Karim Business. This study uses quantitative research methods with the population in this study being customers of Usaha Soto Ayam Haji Karim. The sample was taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive sampling approach, which is a sampling technique based on criteria, namely with the criteria of having bought Hajj Karim chicken disoto food 2 times. Data collection method using questionnaires or questionnaires. Data analysis techniques using SEM-PLS are processed with SmartPLS tool version 4.0. From the results of the study, it was found that Service Quality has a negative and significant effect on consumer loyalty, Product quality does not affect consumer loyalty, and price affects consumer loyalty, while Service Quality affects consumer loyalty through consumer satisfaction, Product quality does not affect consumer loyalty through consumer satisfaction, price does not affect consumer loyalty through consumer satisfaction. In the mediation test, it was found that the quality of service to consumer loyalty through customer satisfaction is called partial mediation, while the quality of service is called full mediation, and the price is called no mediation.
MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE Purnomo, Nanto
Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Vol. 28 No. 1 (2024): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v28i1.6093

Abstract

In this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract customer attention. The commitment and concern for the environment shown by Aqua is a form of green marketing. This research applies a survey method in a quantitative approach. Data analysis was carried out using Smart PLS 3.0 software. The findings from the research show that there is a significant influence of the green trust variable (X1) on green loyalty (Y) in Aqua bottled drinking water products. Apart from that, there is a significant influence of the green trust variable (X1) on green satisfaction (Z) with Aqua bottled drinking water products. The green company image variable (X2) also has a significant influence on green loyalty (Y) for Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green satisfaction (Z) for Aqua bottled drinking water products. Furthermore, green satisfaction (Z) also has a significant effect on green loyalty (Y) for Aqua bottled drinking water products. Apart from that, there is a significant influence on the green trust variable (X1) on green loyalty (Y) through green satisfaction (Z) on Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green loyalty (Y ) through green satisfaction (Z) in Aqua bottled drinking water products.
PENGUATAN KARAKTER PENDEKAR MUDA MELALUI PENDIDIKAN WIRAUSAHA DAN PEMBENTUKAN CORPORATE BRANDING PAGAR NUSA Purnomo, Nanto; Rusminah, Sani; ., Husen; Putrie, Valentiena Prastika; Laili Munna, Inesa Mahselia; Khotimah, Khusnul
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2024): September 2024
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v8i2.9975

Abstract

Kemajuan teknologi digital menawarkan peluang yang signifikan untuk memperkuat corporate branding. Media sosial, website, dan platform digital lainnya memungkinkan organisasi untuk menjangkau audiens yang lebih luas dan membangun komunitas online yang lebih solid. Namun, banyak organisasi, termasuk PSNU Pagar Nusa, belum sepenuhnya memanfaatkan potensi teknologi ini. Kegiatan Pengabdian kepada masyarakat ini bertujuan untuk mengintegrasikan pendidikan wirausaha dan corporate branding dalam pengembangan karakter pendekar muda PSNU Pagar Nusa. Dengan harapan kegiatan ini dapat meningkatkan pengetahuan mitra terkait pendidikan kewirausahaan dan corporate branding serta memberikan dampak positif bagi organisasi dalam memperkuat karakter dan identitas mereka di era modern ini. Metode yang digunakan pada kegiatan pengabdian kepada masyarakat ini adalah sebagai berikut : Identifikasi Kebutuhan dan Persiapan Awal, Implementasi Program, Monitoring dan Evaluasi. Hasil dari kegiatan ini menunjukkan bahwa Terdapat peningkatan ilmu pengetahuan mitra tentang pendidikan kewirausahaan dan corporate branding, Terbentuknya tim IT Mitra sebagai bentuk keberlanjutan program pengabdian kepada masyarakat, terdapat pemanfaatan teknologi digital dalam upaya penmebtukan corporate branding PSNU Pagar Nusa yakni berupa website resmi organisasi dan instagram pagar nusa ranting maor.
Pengaruh Live Streaming Selling, Diskon, Gratis Ongkir dan Cash on Delivery terhadap Keputusan Pembelian pada E-Commerce Shopee Arwana, Dyeo Setya; Purnomo, Nanto
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

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Abstract

This research aims to examine the influence of various factors on purchasing decisions in the e-commerce platform Shopee. Through data collection and analysis, the following conclusions are drawn: Firstly, live streaming selling significantly impacts purchasing decisions on Shopee, indicating an increase in the number of purchases when live streaming selling is utilized. Secondly, discounts have a positive and significant effect on purchasing decisions, as offering discounts or price reductions increases the likelihood of purchases on Shopee. Thirdly, free shipping vouchers significantly influence purchasing decisions, demonstrating that providing free shipping incentives can boost the number of purchases on Shopee. Lastly, cash on delivery (COD) also positively affects purchasing decisions on Shopee, as it facilitates transactions and contributes to higher purchase rates. These findings shed light on the importance of various marketing strategies in driving consumer behavior on e-commerce platforms like Shopee. Keywords: Cash On Delivery, Free Shipping Discounts, Live Streaming Selling, Purchase Decisions, Shopee.
Pengaruh Brand Ambassador, Citra Merk dan Kualitas Produk terhadap Keputusan Pembelian Produk Kecantikan Ms Glow Purnomo, Nanto; Rasyidah, Fadilatur
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

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Abstract

ABSTRACT This study aims to investigate the influence of brand ambassadors, brand image, and product quality on the purchasing decision of MS Glow beauty products. The data analysis method used descriptive statistical analysis and multiple linear regression analysis. The results show that there is a significant and positive influence of brand ambassadors, brand image, and product quality on the purchasing decision of MS Glow beauty products. Brand ambassadors, brand image, and product quality together contribute to increasing the number of purchasing decisions by consumers. The implications of this study emphasize the importance for companies to pay attention to marketing strategies through brand ambassadors, building a positive brand image, and maintaining product quality to enhance the attractiveness and trust of consumers in MS Glow beauty products. Keywords: Brand Ambassador, Brand Image, MS Glow, Product Quality, Purchasing Decisions.
Co-Authors ., Husen Arwana, Dyeo Setya Hidayatullah, Syarifudin khusnul khotimah Laili Munna, Inesa Mahselia Putrie, Valentiena Prastika Rasyidah, Fadilatur Rusminah, Sani