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All Journal Adimas : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management BUDGETING : Journal of Business, Management and Accounting Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Purnomo, Nanto
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : BUDGETING : Journal of Business, Management and Accounting

 1 
Pengaruh Live Streaming Selling, Diskon, Gratis Ongkir dan Cash on Delivery terhadap Keputusan Pembelian pada E-Commerce Shopee Arwana, Dyeo Setya; Purnomo, Nanto
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

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Abstract

This research aims to examine the influence of various factors on purchasing decisions in the e-commerce platform Shopee. Through data collection and analysis, the following conclusions are drawn: Firstly, live streaming selling significantly impacts purchasing decisions on Shopee, indicating an increase in the number of purchases when live streaming selling is utilized. Secondly, discounts have a positive and significant effect on purchasing decisions, as offering discounts or price reductions increases the likelihood of purchases on Shopee. Thirdly, free shipping vouchers significantly influence purchasing decisions, demonstrating that providing free shipping incentives can boost the number of purchases on Shopee. Lastly, cash on delivery (COD) also positively affects purchasing decisions on Shopee, as it facilitates transactions and contributes to higher purchase rates. These findings shed light on the importance of various marketing strategies in driving consumer behavior on e-commerce platforms like Shopee. Keywords: Cash On Delivery, Free Shipping Discounts, Live Streaming Selling, Purchase Decisions, Shopee.
Pengaruh Brand Ambassador, Citra Merk dan Kualitas Produk terhadap Keputusan Pembelian Produk Kecantikan Ms Glow Purnomo, Nanto; Rasyidah, Fadilatur
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

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ABSTRACT This study aims to investigate the influence of brand ambassadors, brand image, and product quality on the purchasing decision of MS Glow beauty products. The data analysis method used descriptive statistical analysis and multiple linear regression analysis. The results show that there is a significant and positive influence of brand ambassadors, brand image, and product quality on the purchasing decision of MS Glow beauty products. Brand ambassadors, brand image, and product quality together contribute to increasing the number of purchasing decisions by consumers. The implications of this study emphasize the importance for companies to pay attention to marketing strategies through brand ambassadors, building a positive brand image, and maintaining product quality to enhance the attractiveness and trust of consumers in MS Glow beauty products. Keywords: Brand Ambassador, Brand Image, MS Glow, Product Quality, Purchasing Decisions.
Co-Authors ., Husen Arwana, Dyeo Setya Hidayatullah, Syarifudin khusnul khotimah Laili Munna, Inesa Mahselia Putrie, Valentiena Prastika Rasyidah, Fadilatur Rusminah, Sani