Article Per Year (5 Year)
p-Index From 2019 - 2024
1.318
P-Index
This Author published in this journals
All Journal Jurnal Paradigma Ekonomika Jurnal Tabarru': Islamic Banking and Finance SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Darma Agung El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL MANAJEMEN AKUNTANSI (JUMSI) Journal of Computer Science and Information Systems (JCoInS) BanKu: Jurnal Perbankan dan Keuangan
Irham, Mawaddah
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Paradigma Ekonomika

 1 
Analisis Strategi Pemasaran Pembiayaan Murabahah Pada Produk KPR Hijrah Dalam Meningkatkan Jumlah Nasabah Sari, Reni Ilma; Anggraini, Tuti; Irham, Mawaddah
Jurnal Paradigma Ekonomika Vol. 19 No. 2 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hijrah products in increasing the number of customers. The method used in this study is a descriptive qualitative method. Data collection techniques used by observation, interviews and documents related to the study, then the data is classified according to the topic of the problem discussed. This study reveals events or phenomena that occurred when the research took place at Bank Muamalat KCP Stabat. The results of this study indicate that the marketing strategy for KPR Hijrah products at Bank Muamalat KCP Stabat is in accordance with the aspects that have been determined by Bank Muamalat KCP Stabat such as segmentation, targeting and positioning. Where in this marketing strategy,the KPR product, price, promotion, place, person, physical evidence to influence consumer decisions to buy and use the products and services offered. As for the murabahah financing agreement for KPR Hijrah home ownership at Bank Muamalat KCP Stabat, it really helps the community in choosing KPR Hijrah products at Bank Muamalat KCP Stabat.
Co-Authors Dalimunthe, Ahmad Amin Elida Elfi Barus, Elida Elfi Harahap, Muhammad Ikhsan Indra, Ahmad Perdana Khairussyifa, Salwa Muhammad Arif muhammad Syahbudi, muhammad Mustapa  Khamal  Rokan Nabila, Alya Nasution, Rohana Pauliza Nurwani Perdana, Kanda Juwana Rahmadayana, Rizka Dwi Ritonga, Rabiatul Hadawiyah Sari, Reni Ilma Tuti Anggraini