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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Secretary and Business Administration EQIEN - JURNAL EKONOMI DAN BISNIS JABE (Journal of Applied Business and Economic) INTEGRITAS : Jurnal Pengabdian Duconomics Sci-meet (Education & Economics Science Meet) Kelola: Jurnal Manajemen Pendidikan
Suarsa, Senny Handayani
Politeknik Pos Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

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Teknologi E-commerce dan Pengalaman Konsumen Dera Thorfiani; Senny Handayani Suarsa; Bheben Oscar
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.4623

Abstract

This study aims to determine the descriptive analysis of each variable: e-commerce technology, independent variables; customer experience, the dependent variable; and e-commerce platform; the intervening variables are then analyzed how the direct or indirect influence of the independent variables, e-commerce technology, on the dependent variable, consumer experience, when using the e-commerce platform as an intervening variable. The quantitative method is used in this study. Based on the results of factor analysis and Structural Equation Modeling (SEM) data processing, using SPSS 23 and SMART-PLS software, the results are: 1) e-commerce technology variables indirectly have a positive and significant effect on customer experience when accessing the e-commerce platform, 2) the e-commerce technology variable has a positive and significant direct effect on customer experience. The area in this study is still limited because it merely covers Bandung Raya and is not specific for the assessment of the e-commerce platform used. For future research, the scope of research can be expanded, and the e-commerce platform used can be more specific to certain platforms so that more detailed results can be obtained
Co-Authors Asaretkha Adjane Annisawati Bheben Oscar Dera Thorfiani Ferdinan Nainggolan Muhammad Meki Munawar Prety Diawati Suci Fika Widyana