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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Secretary and Business Administration EQIEN - JURNAL EKONOMI DAN BISNIS JABE (Journal of Applied Business and Economic) INTEGRITAS : Jurnal Pengabdian Duconomics Sci-meet (Education & Economics Science Meet) Kelola: Jurnal Manajemen Pendidikan
Suarsa, Senny Handayani
Politeknik Pos Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Teknologi E-commerce dan Pengalaman Konsumen Dera Thorfiani; Senny Handayani Suarsa; Bheben Oscar
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.4623

Abstract

This study aims to determine the descriptive analysis of each variable: e-commerce technology, independent variables; customer experience, the dependent variable; and e-commerce platform; the intervening variables are then analyzed how the direct or indirect influence of the independent variables, e-commerce technology, on the dependent variable, consumer experience, when using the e-commerce platform as an intervening variable. The quantitative method is used in this study. Based on the results of factor analysis and Structural Equation Modeling (SEM) data processing, using SPSS 23 and SMART-PLS software, the results are: 1) e-commerce technology variables indirectly have a positive and significant effect on customer experience when accessing the e-commerce platform, 2) the e-commerce technology variable has a positive and significant direct effect on customer experience. The area in this study is still limited because it merely covers Bandung Raya and is not specific for the assessment of the e-commerce platform used. For future research, the scope of research can be expanded, and the e-commerce platform used can be more specific to certain platforms so that more detailed results can be obtained
BRAND AWARENESS AND PERCEIVED QUALITY POS EXPRESS PT POS INDONESIA Senny Handayani Suarsa; Ferdinan Nainggolan; Prety Diawati
JABE (Journal of Applied Business and Economic) Vol 8, No 1 (2021): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v8i1.10579

Abstract

The brand is an essential consideration in purchasing and the quality of the product or service. For this reason, the brand strategy and product quality are applied by PT. Pos Indonesia Lumban Julu Medan Branch to attract consumers. This study aimed to determine the effect of brand awareness and perceived quality on purchasing decisions for Pos Express package delivery services. Data were collected by survey method to 315 respondents through convenience sampling technique. As a result, there is no significant effect between brand awareness on purchasing decisions, but it significantly affects perceived quality.
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) PADA ONLINE TRAVEL AGENT (OTA) TRAVELOKA TERHADAP KEPUTUSAN MENGINAP DI TOPAS GALERIA HOTEL, BANDUNG Senny Handayani Suarsa
Eqien - Jurnal Ekonomi dan Bisnis Vol 7 No 1 (2020): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.2 KB) | DOI: 10.34308/eqien.v7i1.112

Abstract

The results of this study are expected to be used by Topas Galeria Hotel to assess Electronic Word of Mouth (eWOM) on Traveloka's Online Travel Agent (OTA) influences the decision to stay. Besides, the relationship between E-WOM activities in OTA can be used as a reference for Topas Galeria Hotel to determine the desires and expectations of prospective consumers in the future. Data were collected by a self-administered survey involving 384 respondents who made reservations at Topas Galeria Hotel through OTA Traveloka. The results showed that all indicators had a positive and significant influence on the decision to stay at Topas Galeria Hotel. Thus the hypothesis is proven, and the most influential dimension is the Valence of Opinion Dimension.
KECERDASAN EMOSIONAL DAN LEADER MEMBER EXCHANGE SEBAGAI FAKTOR PEMICU KINERJA KARYAWAN Senny Handayani Suarsa
Eqien - Jurnal Ekonomi dan Bisnis Vol 7 No 2 (2020): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.307 KB) | DOI: 10.34308/eqien.v7i2.143

Abstract

This study are expected to get an overview of Emotional Intelligence (EI), Leader Member Exchange (LMX), Employee Performance (EP) and the influence of EI and LMX on EP. Besides, this reference can be used for Auto 2000 to determine how to manage the EI of its employees with the situation of leadership changes in their divisions in the future. Data were collecting through a saturated survey method involving 30 respondents and processing through validity and reliability, descriptive analysis, Ttest and Ftest, and regression. The results had a significant and positive influence on the performance of Auto 2000 Asia Afrika Bandung employees. Thus the hypothesis is proven.
SOSIALISASI PHYSICAL DISTANCING UNTUK MENINGKATKAN KEWASPADAAN MASYARAKAT DALAM MENGHADAPI PANDEMI COVID-19 DI KELURAHAN ISOLA, SUKASARI, BANDUNG Suci Fika Widyana; Senny Handayani Suarsa; Asaretkha Adjane Annisawati
INTEGRITAS : Jurnal Pengabdian Vol 5 No 1 (2021): JULI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v5i1.701

Abstract

Kasus coronavirus telah menjadi perhatian dunia dan juga tidak terkecuali Indonesia. Berdasarkan data yang dirilis oleh satgas Covid-19 di Indonesia per tanggal 15 Oktober 2020, dilaporkan jumlah kasus terkonfirmasi sebanyak hampir 350 ribu kasus. Oleh sebab itu perlu dilakukan pencegahan laju penyebaran dan memutus rantai penularan coronavirus, diantaranya melalui physical distancing. Tujuan dari kegiatan ini adalah untuk memberikan pengetahuan kepada masyarakat mengenai penyebaran coronavirus, dan memberikan pengetahuan tentang upaya pencegahan penularannya yang salah satu caranya adalah dengan melakukan physical distancing, serta pemberian sembako kepada masyarakat kecamatan Sukasari, Bandung yang terdapak Covid-19. Dari pelaksanaan pengabdian masyarkat ini telah secara nyata memberikan sosialisasi mengenai physical distancing dan pemberian sembako kepada masyarakat di Kelurahan Isola, Sukasari, Bandung yang kemudian langsung didistribusikan kepada masyarakat sekitar terutama masyarakat yang terdapampak Covid-19.
Pengaruh Elektronik Word of Mouth (E-WOM) and Brand Image Terhadap Keputusan Pembelian Konsumen Milenial di Bandung Pada era Pandemic Covid - 19 Asaretkha Adjane Annisawati; Senny Handayani Suarsa
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.247

Abstract

This study aims to determine the effect of electronic word of mouth and brand image to purchase decisions of millennial customer in Bandung during the Covid-19 pandemic with a case study: e-commerce Shopee. This type of research is descriptive and associative. The population in this study are millennial customers in Bandung who actively use Shopee e-commerce. The research sample was 100 respondents and data analysis using SMART PLS. The results of this study indicate that the E-wom (X1) and the Brand Image (X2) have a positive and significant effect on Shopee’s millennial customer purchase decisions in Bandung during the Covid-19 pandemic era as much as 96%.
Brand Awareness dan Perceived Quality Paket Pos Express PT Pos Indonesia Senny Handayani Suarsa; Ferdinan Nainggolan; Prety Diawati
Duconomics Sci-meet (Education & Economics Science Meet) Vol 1 (2021): Merdeka Belajar dan Tantangan Ekonomi dalam Menyongsong Era Society 5.0
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1234.751 KB) | DOI: 10.37010/duconomics.v1.5435

Abstract

Merek menjadi pertimbangan yang penting dalam pembelian, disamping kualitas produk atau layanan yang dimiliki perusahaan. Untuk itu, strategi merek dan kualitas produk diterapkan oleh PT. Pos Indonesia Cabang Lumban Julu Medan untuk menarik konsumennya. Tujuan dari penelitian ini untuk mengetahui pengaruh brand awareness dan perceived quality terhadap keputusan pembelian jasa pengiriman paket Pos Express. Data dikumpulkan dengan metode survey terhadap 315 orang responden, melalui teknik convenience sampling. Hasilnya, tidak terdapat pengaruh signifikan antara brand awareness terhadap keputusan pembelian namun berpengaruh secara signifikan dengan perceived quality.
Marketing Strategy for Higher Education Institution Based On Marketing Stimuli (Case Study at Politeknik Pos Indonesia) Senny Handayani Suarsa; Muhammad Meki Munawar
Kelola: Jurnal Manajemen Pendidikan Vol. 7 No. 1 (2020)
Publisher : Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/j.jk.2020.v7.i1.p25-32

Abstract

The purpose of this study is to examine whether marketing strategies based on the marketing stimuli of higher education services influence the selection of the Politeknik Pos Indonesia as higher education institution to continue their studies, as well as which of these marketing mix factors is most influential. The data collection was carried out by an independent survey involving 356 Politeknik Pos Indonesia students. The results showed that all variables had a significant influence on the decision making of the Politeknik Pos Indonesia by prospective students. Hence, the first and second hypotheses are proven by the most influential factor is the product.
Co-Authors Asaretkha Adjane Annisawati Bheben Oscar Dera Thorfiani Ferdinan Nainggolan Muhammad Meki Munawar Prety Diawati Suci Fika Widyana