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All Journal International Journal of Public Budgeting, Accounting and Finance Bisnis Net : Jurnal Ekonomi dan Bisnis
Simbolon, Novi Handayani
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Economics, Econometrics & Finance

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ANALYSIS OF THE EFFECT OF CAPITAL RATIO, ASSET QUALITY, EARNING, LIQUIDITY, AND SENSITIVITY TO MARKET RISK ON BANKING FINANCIAL PERFORMANCE REGISTERED IN INDONESIA STOCK EXCHANGE Simbolon, Novi Handayani
International Journal of Public Budgeting, Accounting and Finance Vol 3 No 1 (2020): Journal of Public Budgeting, Accounting and Finance
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.881 KB)

Abstract

This research was conducted with the aim of testing and analysing the effect of Capital, Asset Quality, Earning, Liquidity, and Sensitivity To Market Risk ratios which are proxied by financial ratios of Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), Net Interest Margin (NIM), Operating Expenses Operating Income (OEOI or BOPO), Loan To Deposit Ratio (LDR), and Interest Rate Risk (IRR) on the financial performance of banks listed on the Indonesia Stock Exchange which is proxied by the financial ratio of Return on Assets (ROA). The population in this study were all banking companies listed on the Indonesia Stock Exchange in the period 2008 to 2018 of 22 banks and made the entire population a research sample, so that the number of observations in the study was 242 observations. Data is processed and tested through panel data regression using Eviews statistical test equipment. The results obtained in this study indicate that CAR, NPL, NIM, OEOI, LDR, and IRR simultaneously have a significant effect on ROA, whereas partially it is known that CAR and NIM have significant positive effect on ROA, NPL and OEOI significantly negative effect on ROA, LDR does not have a significant negative effect on ROA, and finally IRR has no significant positive effect on ROA.
ANALISIS BAURAN PEMASARAN 4P PADA DESTINASI WISATA DESA WISATA BAGOT KABUPATEN SAMOSIR Siahaan, Sondang Beatrix; Simbolon, Novi Handayani; Pasaribu, Ika Mary
Bisnis-Net Vol 7, No 1: JUNI 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i1.4533

Abstract

Marketing allows tourism destinations to attract attention and create attraction for potential tourists, create a positive image, and differentiate themselves from other destinations. Tourism has a strategic role in increasing the economic growth of a region, as well as providing a positive impact on local development. In this article, the object studied is the Bagot Tourism Village which is located in Samosir Regency. The aim of this research is to analyze the marketing mix (product, price, promotion, and place). This research aims to conduct an in-depth study of the marketing mix in Bagot Tourism Village, located in Samosir Regency, by analyzing the 4P marketing mix (products, prices, promotions, and places/distribution channels) in the Bagot Tourism Village. The research was conducted using descriptive qualitative analysis methods. Research data was collected by conducting observations in the Bagot Tourism Village and interviews with the head of the POKDARWIS (Kelompok Sadar Wisata) as the manager of the Bagot Tourism Village, as well as documentation studies. The research results show that Bagot Tourism Village as a tourism destination in Samosir Regency in marketing activities pays great attention to the 4Ps (product, price, promotion, and place) especially product, price, and place. There is still room to further improve promotions, especially through social media. Bagot Tourism Village not only sells products, but also plays an active role in introducing and preserving local culinary traditions. This provides significant added value and is one of the main competitive advantages of Bagot Tourism Village.
Co-Authors Pasaribu, Ika Mary Siahaan, Sondang Beatrix