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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Widya Cipta : Jurnal Sekretari dan Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate : Jurnal Ilmiah Indonesia Agregat: Jurnal Ekonomi dan Bisnis JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Veritas: Jurnal Program Pascasarjana Ilmu Hukum Universitas Islam As-Syafiiyah JURNAL LENTERA BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences KINERJA : Jurnal Ekonomi dan Bisnis Jurnal Administrasi Kantor Ekobisman : Jurnal Ekonomi Bisnis Manajemen
asrunputri, aisyah pia
Universitas Islam As-Syafi'iyah
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Administrasi Kantor

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ECO-BRANDING PADA PRODUK KOSMETIK LOKAL INDONESIA Kurnia Budhy Scorita; Aisyah Pia Asrunputri
JURNAL ADMINISTRASI KANTOR Vol 10 No 2 (2022): Vol 10 No 2 (2022): Jurnal Administrasi Kantor
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v10i2.1994

Abstract

Local Indonesian cosmetic products are currently starting to dominate in their own country, there are many choices of cosmetic / skincare products in Indonesia, only those that carry the concept of eco branding are still small, even though currently young people in Indonesia have a very high interest in environmental concepts, and this used by some cosmetic manufacturers by promoting environmentally friendly cosmetic products. Of course the eco-branding concept applied aims to increase trust and interest in buying products. This is certainly an interesting theme to study. This research method uses a qualitative research approach with descriptive analysis of literature reviews in national journals systematically from eco-branding theory using the Publish or Perish application and VOS Viewer. The results of the study show that eight Indonesian local cosmetics have fulfilled aspects of the eco-branding theory. Keywords: Eco Branding, Cosmetic Products, Environmentally Friendly
Co-Authors a. wicaksana, seta almizan gani, ahadian Arif Widodo Nugroho Edy Supriyadi Estu Pratiwi Novasari Herwin Kurniawan Kurnia Budhy Scorita Kurniyadi Kurniyadi Lia Hanifa Lies Putriana Mutiara Zulkarnaen Nadhila Nunanisa R Paramitha Messayu Renalwin Sitorus Rosi Nurika Sarfilianty Anggiani Seta A Wicaksana Seta A Wicaksana Seta Aryawuri Wicaksana Silverius Y. Soeharso Sumardi Sumardi Suryadi Suryadi Toto Tohari y. soeharso, silverius