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All Journal EkoBis ( Ekonomi & Bisnis ) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Monica Rosiana
Universitas Jenderal Soedirman
Economics, Econometrics & Finance Education

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How to Increase E-Repurchase of E-Pay Consumers in Purwokerto Monica Rosiana; Dwita Aprillia Floresti
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 2 (2020)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.2.2679

Abstract

The purpose of this study is to explain the effect of perceived usefulness, perceived ease of use, perceived risk on e-repurchase using e-pay. Structural Equation Modeling (SEM) was used to test the empirical model. The number of samples in this study was 114 e-pay users in Purwokerto. The results indicate that perceived usefulness and perceived ease of use have a positive effect on e-repurchase. In addition, researchers can also prove that perceived risk has a negative effect on e-repurchase.
Integrating Disruptive Innovation, Competitive Advantage, and Business Networking Capability on Small Business Performance in Indonesia Sri Murni Setyawati; Monica Rosiana; Wiwiek Rabiatul Adawiyah
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.1.1423

Abstract

This study aimed at explaining the influence of disruptive innovation on business performance with competitive advantage as a mediator and networking capability as moderate. The tool of analysis used was Structural Equation Modelling (SEM). The sample size of this research was 120 owners and/or managers of Small and Medium Enterprises (SMEs) in Purwokerto areas. The result showed that disruptive innovation has a positive effect on both business performance and competitive advantage. The study supported the view that competitive advantage has a positive impact on business performance. Also, competitive advantage act as mediating variable on the relationship between disruptive innovation and business performance. Finally, the last hypothesis stated that networking as moderation variable of disruptive innovation to business performance was supported.
How to Increase E-Repurchase of E-Pay Consumers in Purwokerto Monica Rosiana; Dwita Aprillia Floresti
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 2 (2020): April - Juni 2020
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.2.2679

Abstract

The purpose of this study is to explain the effect of perceived usefulness, perceived ease of use, perceived risk on e-repurchase using e-pay. Structural Equation Modeling (SEM) was used to test the empirical model. The number of samples in this study was 114 e-pay users in Purwokerto. The results indicate that perceived usefulness and perceived ease of use have a positive effect on e-repurchase. In addition, researchers can also prove that perceived risk has a negative effect on e-repurchase.
STRATEGI MENINGKATKAN KEPUTUSAN PEMBELIAN GENERASI MILENIAL PADA PASAR TRADISIONAL Monica Rosiana
Jurnal Ekonomi dan Bisnis Vol 24, No 2 (2023): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.24.2.%p

Abstract

Latar belakang penelitian ini adalah semakin berkembangannya bisnis di Indonesia yang menyebabkan keberadaan pasar tradisional semakin tersingkir. Masyarakat khususnya generasi muda semakin banyak yang enggan untuk berbelanja di pasar tradisional. Tujuan penelitian ini adalah untuk mengembangkan model mengenai strategi yang dapat mempengaruhi keputusan pembelian generasi milenial di pasar tradisional. Hasil dari penelitian ini diharapkan dapat menjadi tambahan informasi bagi para penjual di pasar tradisional untuk dapat meningkatkan strategi pemasarannya. Subyek penelitian ini adalah pengunjung milenial pasar tradisional di kota Purwokerto. Structural Equation Modeling (SEM) dan SPSS digunakan dalam penelitian ini.  Hasil dari penelitian ini adalah strategi pemasaran yang terdiri dari produk, harga, tempat dan promosi berpengaruh positif dan signifikan pada keputusan pembelian seseorang dalam berbelanja di pasar tradisional.
Co-Authors Dwita Aprillia Floresti Sri Murni Setyawati Wiwiek Rabiatul Adawiyah