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Menciptakan Kepuasan Pelanggan dan Minat Beli Ulang: Studi Empiris Pada Bisnis Wisata Kuliner Kreatif Siti Zulaikha Wulandari; Hanisa Lail Shafirayana; Sri Murni Setyawati
Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring Vol 4, No 1: September 2021
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/praxis.v4i1.3174

Abstract

The culinary tourism business provides a very potential opportunity for businessman. Competition among creative culinary businesses is currently getting more fierce, so it is important for the business to understand the variables that affect customer satisfaction and repurchase intention. This research was conducted to see the influence of several variables that are perceived affecting repurchase intention that mediated by customer satisfaction in a creative culinary tourism business. In particular, the model in this study was developed to test the effect of product quality, service quality, price, and servicescape on customer satisfaction that consequently influence repurchase intention. Multiple regression analysis were applied to analyse the answer of 107 respondents selected using purposive sampling method. The research results were obtained and showed the significant influence of product quality, service quality and servicescape on customer satisfaction. Whereas the price did not show a significant effect. In turn customer satisfaction significantly influence customer repurchase intention. In-depth discussion of the research finding  was  discussed in the section of results and  discussion.
Dampak Integrasi E-Service Quality dan E-Satisfaction pada E-Repurchase Intention Konsumen Aplikasi GO-JEK Kategori GO-RIDE Sri Murni Setyawati
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 2 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.753 KB) | DOI: 10.20884/1.jp.2019.26.2.1630

Abstract

Penelitian ini akan menguji dampak integrasi kualitas pelayanan elektronik dan e-satisfaction pada e-repurchase intention. Pemodelan struktural digunakan sebagai alat analisis. Penelitian ini menggunakan sampel sebanyak 114 pengguna layanan go-ride di wilayah Purwokerto. Hasil temuan penelitian menyatakan bahwa kualitas layanan elektronik mempunyai dampak positif pada kepuasan dan niat beli elektronik. Studi ini juga mendukung pandangan yang menunjukkan e-satisfaction mempuyai pengaruh positif pada e-repurchase intention. Serta, e-satisfaction sebagai variabel perantara hubungan kualitas pelayanan dan niat beli elektronik.
EXTENDED TAM TEST ON INDONESIAN SMEs’ FINTECH USERS & ITS FINANCIAL REPORTS Wita Ramadhanti; Kurniawan Kurniawan; Mukhrodin Mukhrodin; Sri Murni Setyawati
SAR (Soedirman Accounting Review) : Journal of Accounting and Business Vol 5 No 1 (2020)
Publisher : Program Studi S1 Akuntansi Fakultas Ekonomi & Bisnis Univesitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.061 KB) | DOI: 10.20884/1.sar.2020.5.1.3193

Abstract

Indonesia have SME accounting standard that effective in 2018, but this standard adoption is not popular at that time. Hence recent fastest growing in financial technology adoption by food industries’ SME creating the need for having financial reports in order to make an exact reconciliation for the payment. This research wants to know whether this financial technology usage will lead to SME’s to make financial reports according to accounting standard. The model is designed to test the Extended Technology Acceptance Model (Extended-TAM). Population here is SME in food industry that on Grabfood list. 100 sample were drawn using purposive sampling for SME that uses OVO, a financial technology company that partnering with Grabfood. Data then analyzes using WarpPLS.This results is consistent with Extended TAM. The result also shows that adoption of FinTech will trigger SME to make better financial reports to make reconciliation process in billing easier.
EXTENDED TAM TEST ON INDONESIAN SMEs’ FINTECH USERS & ITS FINANCIAL REPORTS Wita Ramadhanti; Kurniawan Kurniawan; Mukhrodin Mukhrodin; Sri Murni Setyawati
SAR (Soedirman Accounting Review) : Journal of Accounting and Business Vol 5 No 1 (2020): June 2020
Publisher : Program Studi S1 Akuntansi Fakultas Ekonomi & Bisnis Univesitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.061 KB) | DOI: 10.20884/1.sar.2020.5.1.3193

Abstract

Indonesia have SME accounting standard that effective in 2018, but this standard adoption is not popular at that time. Hence recent fastest growing in financial technology adoption by food industries’ SME creating the need for having financial reports in order to make an exact reconciliation for the payment. This research wants to know whether this financial technology usage will lead to SME’s to make financial reports according to accounting standard. The model is designed to test the Extended Technology Acceptance Model (Extended-TAM). Population here is SME in food industry that on Grabfood list. 100 sample were drawn using purposive sampling for SME that uses OVO, a financial technology company that partnering with Grabfood. Data then analyzes using WarpPLS.This results is consistent with Extended TAM. The result also shows that adoption of FinTech will trigger SME to make better financial reports to make reconciliation process in billing easier.
THE EFFECT OF EMOTIONAL INTELLIGENCE, SELF-EFFICIENCY ON LEARNING ACHIEVEMENT WITH LEARNING BEHAVIOR AS MODERATING VARIABLES Ayu Fitria Ismawati; Sri Murni Setyawati; Sri Martini
Soedirman Economics Education Journal Vol 4 No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v4i2.4299

Abstract

This study aim to the effect of emotional intelligence, self efficacy, on economic learning achievement, and learning behavior as moderating variables. This study uses quantitative research with survey method. he population in this study were 151 students using the proportional random sampling method and produced 110 samples. Methods of data collection using the methods of documentation, questionnaire analysis tools used multiple regression analysis, moderated regression analysis. The results of this study are emotional intelligence has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, self-efficacy has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the influence of emotional intelligence on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the effect of self-efficacy on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas. The implication given is that teachers should optimize emotional intelligence, increase student self-efficacy, and foster good behavior, further researchers can add other variables that have not been studied.
Integrating Disruptive Innovation, Competitive Advantage, and Business Networking Capability on Small Business Performance in Indonesia Sri Murni Setyawati; Monica Rosiana; Wiwiek Rabiatul Adawiyah
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.1.1423

Abstract

This study aimed at explaining the influence of disruptive innovation on business performance with competitive advantage as a mediator and networking capability as moderate. The tool of analysis used was Structural Equation Modelling (SEM). The sample size of this research was 120 owners and/or managers of Small and Medium Enterprises (SMEs) in Purwokerto areas. The result showed that disruptive innovation has a positive effect on both business performance and competitive advantage. The study supported the view that competitive advantage has a positive impact on business performance. Also, competitive advantage act as mediating variable on the relationship between disruptive innovation and business performance. Finally, the last hypothesis stated that networking as moderation variable of disruptive innovation to business performance was supported.
Dampak Integrasi E-Service Quality dan E-Satisfaction pada E-Repurchase Intention Konsumen Aplikasi GO-JEK Kategori GO-RIDE Sri Murni Setyawati
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 2 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.2.1630

Abstract

Penelitian ini akan menguji dampak integrasi kualitas pelayanan elektronik dan e-satisfaction pada e-repurchase intention. Pemodelan struktural digunakan sebagai alat analisis. Penelitian ini menggunakan sampel sebanyak 114 pengguna layanan go-ride di wilayah Purwokerto. Hasil temuan penelitian menyatakan bahwa kualitas layanan elektronik mempunyai dampak positif pada kepuasan dan niat beli elektronik. Studi ini juga mendukung pandangan yang menunjukkan e-satisfaction mempuyai pengaruh positif pada e-repurchase intention. Serta, e-satisfaction sebagai variabel perantara hubungan kualitas pelayanan dan niat beli elektronik.