Article Per Year (5 Year)
p-Index From 2019 - 2024
0.778
P-Index
This Author published in this journals
All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Research of Multidisciplinary Analysis AMMA : Jurnal Pengabdian Masyarakat
Lazuardi, Sofyan
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
BRAND AND HERITAGE AKNOWLEDGEMENT Lazuardi, Sofyan; Wibowo, Bambang Sri; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.51

Abstract

Kalimantan heritage is one of the many cultural assets owned by the Indonesian nation from hundreds of other cultures. One culture that is highly admired is the typical Kalimantan batik which is liked not only by native people of Kalimantan. However, it seems that these batik motifs have not been attached to the brands of each entrepreneur who produces them, the brands are only pinned by boutiques or small business entities that market them (Kapferer, J.-N., 2004). This needs to get support in the ease of processing and obtaining it for batik cloth production actors from the authorized agency. All of this needs to be done so that the works of local sons and daughters are protected from irresponsible parties. The wealth of Kalimantan batik motifs in general comes from the original motifs of the rich indigenous culture of Kalimantan. Based on several facts, it can be concluded that almost all original batik makers do not have personal brands for the batik works they have made and marketed. For this reason, it is necessary to provide an understanding of the importance of brands on patents for the creative ideas of batik motifs that they make by people who are experts in their fields (Keller, K.L. and Lehmann, DR, 2006).
INFORMATION AND TECHNOLOGY FOR ADVANCED SOCIETY Wibowo, Bambang Sri; Abdillah, Hasan; Lazuardi, Sofyan; Suprihandari, Miya Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.812

Abstract

Human resource management in community organizations and government entities in rural areas holds significant complexity and importance. Rural regions often serve as crucial supporting environments for surrounding urban centers, making effective human resource management pivotal for organizational success. This research aims to enhance Human Resource Management in Rural Areas Through Information Technology as an effort towards advanced societal development. By analyzing literature reviews, case studies, and real-world implementation examples, this study seeks to uncover how information technology can enhance recruitment, training, performance evaluation, and employee engagement in rural settings. The research highlights how technology can serve as a tool to improve operational efficiency, informed decision-making, and effective communication within rural community organizations and government entities. Thus, this study provides insights into how information technology can play a central role in supporting sustainable development and added value growth within rural communities. With a focus on successful technology implementation, this research can serve as a guide for rural community organizations and government entities to optimize their human resource potential. By combining technology with the unique needs of rural areas, this research can also inspire efforts towards broader sustainable development within advanced rural communities.
UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS Lazuardi, Sofyan; Wahjoedi, Tri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.617

Abstract

A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.
Analisa SWOT Untuk Mendukung Kinerja UMKM AS&B Di Surabaya Wahjoedi, Tri; Adi Rahardjo, Kusuma; Dwi Nugroho, Agung; Lazuardi, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service text aims to present improvement strategies using SWOT analysis carried out to provide support to AS&B MSME companies in Surabaya in facing the challenges of increasing competition in the food industry. This SWOT approach involves identifying internal factors, namely strengths and weaknesses, and external factors, namely opportunities and threats. From this analysis, recommendations for action to improve operational performance were produced, 2 SO strategies, 2 WO strategies, 2 ST strategies and 3 WT strategies. To increase sales, AS&B MSMEs should increase product variety and quality, use social media for marketing, provide empathetic service, and carry out attractive promotions. This combination of strategies is expected to significantly increase the company's performance and sales. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.
Co-Authors Abdillah, Hasan Adi Rahardjo, Kusuma Bambang Sri Wibowo Dwi Nugroho, Agung Miya Dewi Suprihandari Setyawan, Mochamad Ardi Wahjoedi, Tri